Summary
Overview
Work History
Education
Skills
National Hearst Journalism Competition
Timeline
Generic

Tom Isaacson

Charlotte,NC

Summary

Energetic and creative individual with passion for innovative marketing strategies and collaborative spirit. Possesses strong foundation in digital marketing principles and social media management, coupled with analytical skills to interpret marketing data effectively. Excels at crafting compelling content and driving engagement to support overall marketing objectives.

Overview

13
13
years of professional experience

Work History

Service Business Development Center Lead

Laramie GM Auto Center
04.2025 - Current
  • Managed Agents and Coordinated Marketing and Outreach efforts to fill Service Center with appointments, roughly 60 a day.
  • Worked with customers to effectively diagnose and properly schedule service appointments, taking 70+ inbound calls a day.
  • Developed several marketing campaigns to incentivize local student population to come to GM Service.
  • Assisted with day-to-day service operations, working efficiently and productively with all team members.

Marketing Intern

Dairy Tech LLC
05.2024 - 08.2024
  • Assisted in creation of social media content for products made by Dairy Tech
  • Created a documentary showcasing the 25 year history of the company.
  • Developed visual content templates such as motion graphics to streamline branding and make content consistent.

Multiple Positions

CTV Channel 11 News
01.2021 - 05.2024
  • Winner of 14 Content Awards; 9 at the National Level
  • Media Production Coordinator required to help with content created by employees.
  • Entertainment Director: Coordinates the entire entertainment department consisting of 4 shows and 12 employees.
  • Host of CTV Geeks: Responsible for 30 minutes of content and hosting.
  • CTV Training Director: Responsible for weekly training sessions for prospective new employees.
  • Content always delivered on time, well before deadline.
  • Weekly/Monthly episode always carefully thought out and planned.
  • Worked with many local businesses to tell compelling and impactful stories.

T.E.I

Personal Projects
12.2012 - Current
  • Wrote, Directed and Produced 2 student films that were premiered at a local theater to an audience of 100+ people.
  • Wrote, Produced, Mastered and Released over 12 songs on all Major Music Platforms.
  • Creates entertaining content on personal YouTube Channels, ranging from reviews, explanation videos, and video diary entries.
  • Practiced with computers and software for 12+ years, including Adobe Creative Cloud, Ableton Live 11, Squarespace, Microsoft Office, and Python.
  • Recently involved in AI development, extremely experienced in work flow optimization with ChatGPT.

Education

Bachelor of Science - Business Administration

Colorado State University
Ft. Collins, CO
12-2024

High School Diploma -

Poudre High School
Ft. Collins, CO
05-2020

Skills

  • Content creation
  • Social media marketing
  • Market analysis
  • Event planning
  • Outbound marketing
  • Video Editing
  • Videography
  • Sound Mixing and Mastering
  • Web design
  • Adobe Creative Cloud

National Hearst Journalism Competition

5th Place Winner in the National Hearst Journalism Competition for University Students

Timeline

Service Business Development Center Lead

Laramie GM Auto Center
04.2025 - Current

Marketing Intern

Dairy Tech LLC
05.2024 - 08.2024

Multiple Positions

CTV Channel 11 News
01.2021 - 05.2024

T.E.I

Personal Projects
12.2012 - Current

Bachelor of Science - Business Administration

Colorado State University

High School Diploma -

Poudre High School

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Tom Isaacson