Charles Grooms
Southern Pines
Summary
Dynamic leader with a proven track record, excelling in relationship building and direct sales. Elevated sales teams to peak performance through innovative training and incentive programs, achieving recognition as Salesman of the Month multiple times. Expert in product knowledge and client relationship management, consistently surpassing sales targets. Highly motivated team player, that possesses excellent communication, organizational skills.
Overview
13
13
years of professional experience
Work History
Sales Professional
Griffin Nissan
10.2025 - Current
- Cultivated strong customer relationships through effective communication and personalized service.
- Implemented customer feedback mechanisms to enhance service quality and customer satisfaction ratings.
- Mentored junior sales staff, fostering a collaborative team environment focused on achieving collective goals.
- Built strong relationships with customers through personalized service, enhancing client loyalty and repeat business.
Sales Manager
Cox Toyota
03.2025 - 10.2025
- Led sales team to exceed monthly targets, driving revenue growth through strategic planning and execution.
- Managed inventory levels effectively, ensuring optimal stock availability while minimizing excess costs.
- Developed and implemented training programs, enhancing product knowledge and sales techniques among staff.
- Analyzed market trends and customer feedback, adjusting strategies to improve customer satisfaction and loyalty.
Sales Manager
Griffin Toyota
05.2020 - 12.2024
- Held daily check-ins with sales staff to set objectives and monitor progress.
- Conducted regular training sessions with sales team members to ensure effective sales techniques were used.
- Established and adjusted selling prices by monitoring costs, competition and supply and demand.
- Designed incentive programs for high-performing sales personnel to motivate them to exceed goals.
- Established strong customer relationships through personalized communication and follow-up.
- Recruited and hired high-performing sales representatives to strengthen the team composition.
- Large customer base to follow from sales into management.
Finance Manager
Griffin Toyota
10.2016 - 05.2020
- Provided exceptional customer service through the financing and final paperwork process.
- Consistently achieved high sales targets for additional financial products like extended warranties, GAP coverage, and maintenance plans.
- Effectively presented and explained product benefits to customers to enhance their car ownership experience.
- Maintained strict adherence to all state and federal lending regulations.
- Ensure accurate documentation and compliance with loan origination guidelines.
- Proficient in utilizing dealership management systems.
Sales Professional
Griffin Nissan
09.2012 - 10.2016
- Built and maintained relationships.
- Provided exceptional customer service to customers which lead to customer referrals and repeat business.
- Collaborated with service and the detail department to ensure vehicles were prepared to be delivered at scheduled times.
- Organized and conducted thorough demonstration and test drives to ensure customer was purchasing the right vehicle.
- Negotiated and closed hundreds of car deals.
- Recognized Salesman of the month multiple times.
Education
High School Diploma -
Temple Christian School
Rockingham, NCSkills
- Product knowledge
- Relationship building
- Client relationship management
- Direct sales
- Managed sales floor\personnel
- Objection handling
- Upselling and cross selling
Timeline
Sales Professional
Griffin Nissan
10.2025 - Current
Sales Manager
Cox Toyota
03.2025 - 10.2025
Sales Manager
Griffin Toyota
05.2020 - 12.2024
Finance Manager
Griffin Toyota
10.2016 - 05.2020
Sales Professional
Griffin Nissan
09.2012 - 10.2016
High School Diploma -
Temple Christian School