Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Yassine Sajide

Winston-Salem

Summary

Dynamic marketing professional with a proven track record at Pernod Ricard, excelling in digital marketing and brand activations. Skilled in content creation and market research, I successfully organized over 10 brand activations, enhancing consumer engagement and driving brand awareness. Adept at leveraging analytics to inform strategic decisions and optimize campaign performance.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Marketing and Communication Coordinator

Fondation Hiba
Casablanca
02.2024 - 05.2025
  • Led digital communications, growing audience engagement by [20%] across social channels.
  • Designed and distributed marketing materials (reports, newsletters, brochures, digital visuals).
  • Planned and executed cultural events and exhibitions.
  • Conducted SEO initiatives and tracked campaign performance to inform strategy.

Assistant Brand Marketing Manager

Pernod Ricard
Casablanca
02.2023 - 10.2023
  • Implemented and tracked brand plans for Absolut, Chivas, Jameson, Beefeater, and Havana Club.
  • Conducted market analysis and performance reviews to inform brand strategy.
  • Organized 10+ brand activations across Morocco, reaching thousands of consumers.
  • Managed digital campaigns and agency deliverables from brief to execution.

Marketing Assistant

Tetra Pak
Casablanca
01.2023 - 07.2023
  • Assisted in execution of digital campaigns, improving engagement through targeted actions.
  • Provided customer marketing services and campaign support across multiple accounts.
  • Analyzed market research data and presented insights to guide strategy.

Product Manager Assistant

Orange
Casablanca
01.2022 - 05.2022
  • Supported product pricing, positioning, and marketing strategies to meet sales objectives.
  • Collaborated with marketing teams to develop and implement product campaigns.
  • Assisted in planning and executing trade shows and promotional events.

Education

Master of Science - Marketing, Management and Communication specialty

Toulouse Business School
Toulouse
01.2023

BBA - Business Development (Strategic Marketing, Consumer Behaviour, Service Marketing, Market Research, Etc.)

Toulouse Business School
Toulouse
01.2021

University Degree - Economics

Faculty of Legal, Economic And Social Sciences
Casablanca
01.2020

High School Diploma -

Lycée D'Anfa Mhammed Bennis
Casablanca
01-2015

Skills

  • Content Creation
  • Microsoft Office Suite (Excel, Word, PowerPoint)
  • Social Media Management
  • Email Marketing Tools (Mailchimp, HubSpot)
  • Market Research & Consumer Insights
  • Digital Marketing (SEO, Google Analytics, Google Ads)
  • Event & Brand Activations

Certification

  • Google Analytics Certified (Google Academy)
  • HubSpot Digital Marketing Certified
  • HP Design Thinking & Success Mindset
  • TOEIC Certificate

Languages

French
Native/ Bilingual
Arabic
Native/ Bilingual
English
Full Professional

Timeline

Marketing and Communication Coordinator

Fondation Hiba
02.2024 - 05.2025

Assistant Brand Marketing Manager

Pernod Ricard
02.2023 - 10.2023

Marketing Assistant

Tetra Pak
01.2023 - 07.2023

Product Manager Assistant

Orange
01.2022 - 05.2022

Master of Science - Marketing, Management and Communication specialty

Toulouse Business School

BBA - Business Development (Strategic Marketing, Consumer Behaviour, Service Marketing, Market Research, Etc.)

Toulouse Business School

University Degree - Economics

Faculty of Legal, Economic And Social Sciences

High School Diploma -

Lycée D'Anfa Mhammed Bennis

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Yassine Sajide