Wynee Bermudez
Charlotte
Summary
Dynamic and results-oriented Social Media Manager and Copywriter with extensive experience in crafting compelling content and overseeing social media accounts across multiple platforms. Proven expertise in developing innovative social strategies, delivering engaging copy for diverse digital channels, and driving impactful social marketing initiatives. Proactive professional dedicated to enhancing brand visibility and engagement through data-driven content creation and insightful reporting. Committed to leveraging creativity and analytical skills to achieve measurable results in a fast-paced digital landscape.
Overview
9
9
years of professional experience
1
1
Certification
Work History
SOCIAL MEDIA AND CONTENT MANAGER
Yellow Duck Marketing
12.2019 - Current
- Developed and implemented content strategies to enhance brand visibility across digital platforms.Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed $2000 monthly ad budget across clients collectively for Facebook promotions.
- Conceptualized and created copy for Facebook ads and social for clients ranging from gyms, food, and beverage companies to homebuilders.
- Managed social media and account coordinator to make sure that work was being delegated and turned around in a timely manner.
- Worked closely with graphic designers for monthly social media content.
- Analyzed and reported social media campaign results using Metricool and Sprout Social.
- Leveraged analytics to understand what works month to month to increase followers by 10-15% for each client portfolio on various social media platforms YOY.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Copywriting for new brands that include taglines, headlines, web copy and blog writing.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
MARKETING SPECIALIST
Electrolux
09.2018 - 11.2019
- Maintained knowledge of developments in the Spanish language to effectively update existing North American assets to meet contemporary trends in communication for Latin American print and digital usage.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Developed social media content for Latin American social platforms including Facebook and LinkedIn.
- Leveraged strong understanding of WordPress to manipulate admin and theme components for company website updates.
CONTENT WRITER
Social Julie
08.2017 - 03.2019
- Social Media and digital copywriting of 4+ clients that included Facebook, Instagram, LinkedIn and website blogs.
- Presented clients with unique social copy monthly based on overall marketing objectives.
- Collaborated with graphic designers to add photos and visuals to social copy.
- Used Sprout Social for all drafting and scheduling purposes.
Education
Bachelor of Arts - Communications – Mass Media
University of South Carolina – Upstate
Spartanburg, South Carolina05.2015
Skills
- Sprout Social, Teamwork, Facebook Business Manager
- Target Audience Identification and Analysis
- Strategic Planning
- Social Media Content Writing
- Advertising Copy
- Content Curation
- Market Trend Analysis
- Campaign Performance Tracking
- Content development
Certification
Meta Certified Digital Marketing Associate
Languages
Spanish
Native or Bilingual
Timeline
SOCIAL MEDIA AND CONTENT MANAGER
Yellow Duck Marketing
12.2019 - Current
MARKETING SPECIALIST
Electrolux
09.2018 - 11.2019
CONTENT WRITER
Social Julie
08.2017 - 03.2019
Bachelor of Arts - Communications – Mass Media
University of South Carolina – Upstate