Vicky Yunda
Matthews,NC
Summary
Passionate about Amazon with extensive expertise in managing Amazon internal teams and overseeing a catalog of 200+ ASINs. Skilled in optimizing product listings, planning and execution of promotions, and utilizing analytics to drive sales growth. Proven ability to collaborate with internal teams to enhance product offerings and improve visibility. Strong attention to detail with a focus on meeting deadlines in a fast-paced environment.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Amazon Ecommerce Business Manager
Verbatim Americas LLC
07.2014 - Current
- Manage all aspects of an Amazon catalog of over 300 ASINs on Vendor Central, overseeing new item setups and coordinating all aspects of product launches
- Collaborate with Amazon CSM to navigate complex problems and drive results
- Analyze Amazon sales data to track product performance, sales trends, and account KPIs, including revenue, unit sales, profitability, and market share
- Maintain and update Amazon catalog data, ensuring accuracy in product listings and compliance with Amazon's guidelines
- Partner with marketing and product teams to optimize product listings, including titles, descriptions, bullet points, keywords, and images
- Monitor account health metrics such as chargebacks, returns, and customer feedback, resolving issues to maintain optimal account performance
- Serve as the primary point of contact for Amazon account support issues, ensuring timely resolution and high account health
- Support the development and execution of promotional activities and Amazon events (e.g., Prime Day and Black Friday), analyzing their impact on sales and profitability
- Collaborate with external advertising agencies and internal teams to provide insights and recommendations for optimizing Amazon advertising and promotional strategies
- Develop and manage Verbatim’s Amazon Store
Corporate Marketing Associate
Verbatim Americas LLC
01.2012 - 07.2014
- Coordinate and participate in trade shows to enhance brand visibility and drive business growth
- Oversee and manage all aspects of packaging development for the Optical category
- Coordinate brand participation in Product Catalogs for the Distribution Channel, ensuring accurate and optimized product representation
Business Support Associate Latin America
Verbatim Americas LLC
01.2005 - 01.2012
- Acted as the main point of contact for 10+ Sales representatives in Latin America, ensuring smooth communication and coordination
- Managed pricing approvals for all Latin American customers, optimizing revenue and customer satisfaction
- Coordinated bi-annual Latin American Sales Meetings to foster collaboration and drive sales growth
- Coordinate Forecast Management for Latin American Customers
- Provide excellent customer service as a first point of contact for managed accounts
- Assist sales team with reports, inventory checks, sample requests, and policies
Education
Bachelor's Degree - Business Administration, Concentration in Marketing
Pontificia Universidad Javeriana
Colombia01.1997
Skills
- Amazon Vendor Central
- Microsoft Excel
- Margin and Pricing Analysis
- Content Management
- Detail oriented and process driven
- Continuous learner with a growth mindset
- Resourceful with strong critical thinking skills
- Strong collaboration and teamwork skills
Certification
Amazon Ads for Retail Certification
Amazon Ads for Retail Advanced Certification
Amazon Ads Sponsor Ads Certification
Amazon Ads Advertising Foundations Certification
Amazon Ads Retail for Advertisers Certification
Timeline
Amazon Ecommerce Business Manager
Verbatim Americas LLC
07.2014 - Current
Corporate Marketing Associate
Verbatim Americas LLC
01.2012 - 07.2014
Business Support Associate Latin America
Verbatim Americas LLC
01.2005 - 01.2012
Bachelor's Degree - Business Administration, Concentration in Marketing
Pontificia Universidad Javeriana
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