Summary
Overview
Work History
Skills
Technical Skills
Accomplishments
Timeline
Generic
TWANNA RANSBY

TWANNA RANSBY

Raleigh

Summary

Results-driven SaaS sales leader with 10+ years of success in strategic account management, complex sales cycle navigation, and high-value deal closures with large enterprises. Expertise in solution selling, negotiation, and strong relationship building to drive revenue growth. Skilled in CRM management, sales forecasting, and delivering compelling product demonstrations. Adept at leading teams, optimizing sales processes, and leveraging in-depth product knowledge to maximize customer success and business impact.

Overview

19
19
years of professional experience

Work History

Sales Executive

Avalara
02.2023 - 10.2024
  • Developed and nurtured strategic customer relationships, fostering long-term partnerships to drive retention and revenue growth.
  • Led full-cycle enterprise sales efforts, including lead generation, qualification, and complex sales cycle navigation.
  • Managed a $15M+ book of business with consistent year-over-year growth, exceeding annual sales targets by 140%.
  • Consistently surpassed monthly and annual quotas by leveraging solution-based selling, setting clear expectations, and proactively overcoming client objections.
  • Acted as a team leader by providing compliance training, guidance, and support to teammates, ensuring adherence to industry best practices.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Identified upsell and cross-sell opportunities within key accounts by staying attuned to evolving client needs.
  • Regularly analyzed sales data to monitor progress, optimize pipeline management, and refine go-to-market strategies.
  • Demonstrated expert product knowledge in client interactions, confidently addressing concerns and positioning tailored SaaS solutions.
  • Represented the company at industry trade shows, strengthening brand presence and generating high-value leads.

Senior Branch Manager III

First Horizon Bank
11.2019 - 02.2023
  • Utilized consultative sales approach to define customer goals and develop solutions that cultivate a strong relationship with customers
  • Coached a team of investment professionals to provide expert financial services to clients, which includes personal portfolio construction, strategic income planning, and customized services for high net-worth investors
  • Hosted weekly staff sales meetings to review sales efforts and deposit growth goals; lead the team to create new and innovative ways to ensure goals are exceeded
  • Provided compliance training, guidance, and support to teammates
  • Generated quarterly and annual reports on business unit operations verses budgetary goals
  • Assisted staff with conflict resolution to ensure customer satisfaction goals are met

Regional Inside Sales Manager

Time Warner Cable/Spectrum
09.2015 - 11.2019
  • Motivated, coached, and lead an Inbound Sales Team of approximately 16 agents to exceed sales performance goals
  • Responsible for the recruitment, hiring, and training of new inbound sales agents
  • Spearheaded the "Do the right thing" a motivational sales coaching guide created to increase employee retention.
  • Monitored agents using pre-recorded call monitoring system and side by side live monitoring, to ensure agents were maintaining quality calls that provided excellent customer experience, an expert sales approach, and problem resolution proficiency
  • Consistently ranked in the top 5% of Sales Managers, increasing sales projection, customer and employee satisfaction scores year over year

Senior Account Executive

Time Warner Cable/Spectrum
12.2013 - 09.2015
  • Acknowledged for growing new customer base and existing customer base by 150% sales to quota
  • Conducted proactive consultative needs analysis with prospective clients, including the development of client centric product solutions
  • Designed customized solutions to meet the unique communication needs of small and mid-sized business clients
  • Developed and delivered sales proposals and presentations on product benefits to 30 business decision-makers, resulting in 360 new key business partners, an increase of 120% from the previous year
  • Self-generated qualified leads resulting in 500 new clients, growing customer base by 150% through contacting prospective clients via telephone, on site visits, and industry networking events
  • Maintained CRM database to maintain client relationships and manage client sales lifecycle, resulting in 96% retention rate

Unit Manager for Customer Service Sales

Citi Group
05.2011 - 11.2013
  • Provided direct supervision, including hiring, training, and evaluation of 20-25 staff
  • Successfully rose to the top 5% of the department in sales and revenue generation exceeding goals monthly and averaging over 120% in growth
  • Established and maintained departmental goals, aid in forecasting management
  • Monitored calls utilizing NICE Analyzer as well as observed live calls for quality assurance purposes
  • Identified and analyzed escalated customer problems and provided guidance to team members for resolution
  • Acted as a liaison with internal and external customers by negotiating solutions and change when necessary
  • Observed, tracked, and enforced departmental policies and procedures as well as applied disciplinary action
  • Monitored researched and evaluated technological advances in the industry to identify appropriate alternatives for enhancing current department operations

Assistant VP for Home Equity Sales

Bank of America
11.2005 - 01.2011
  • Lead a team of 100 inbound mortgage sales specialist, customer service associates, and exempt staff
  • Surpassed sales goals of 96 million dollars annually
  • Assisted in creating marketing campaigns, sales forecasting, and the training of new associates for HELOC Sales
  • Reviewed statistical measurements on a monthly basis and applied performance steps for continuous improvements
  • Marketed globally to build further relationships with current and new customers

Skills

  • SaaS Sales,
  • Strong relationship management
  • Deep product knowledge
  • Strategic planning
  • Negotiation skills
  • Excellent communication
  • Lead generation
  • Ability to close complex deals
  • Understanding of multiple stakeholders within large organizations
  • Effective time management

Technical Skills

  • Expert in CRM & Sales Automation Tools
  • Sales Analytics & Performance Metrics
  • Data-Driven Decision Making
  • GTM (Go-To-Market) Strategy
  • Lead Generation & Qualification
  • Product Demonstrations & Presentations
  • Salesforce expert
  • Market Research & Competitive Analysis skills

Accomplishments

    • Closed multiple high-value enterprise deals, driving $15M+ in annual revenue and exceeding quota by 140%.

    • Ranked as a top-performing Enterprise Sales Executive consistently surpassing monthly and annual sales targets.

    • Increased average deal size by 30% through strategic upselling and consultative selling, maximizing account value.

    •Successfully penetrated new industry verticals, generating $4M in new business and diversifying the client portfolio.

    • Identified and capitalized on upsell opportunities, increasing revenue from existing accounts by 20%.

    • Led sales forecasting and pipeline optimization, improving deal velocity and conversion rates.

    • Collaborated cross-functionally with marketing, product, and customer success to refine go-to-market strategies, driving higher engagement and close rates.

    • Implemented a data-driven sales approach, leveraging CRM insights to enhance account targeting and sales effectiveness.

    • Achieved a 100% customer retention rate, securing long-term partnerships through proactive relationship management.

    • Delivered exceptional customer experiences, resulting in a high percentage of repeat business and client referrals.

    • Recognized as a top performer consistently exceeding sales targets and driving enterprise growth.

    • Represented the company at industry trade shows and conferences, strengthening brand presence and generating high-value leads.

Timeline

Sales Executive

Avalara
02.2023 - 10.2024

Senior Branch Manager III

First Horizon Bank
11.2019 - 02.2023

Regional Inside Sales Manager

Time Warner Cable/Spectrum
09.2015 - 11.2019

Senior Account Executive

Time Warner Cable/Spectrum
12.2013 - 09.2015

Unit Manager for Customer Service Sales

Citi Group
05.2011 - 11.2013

Assistant VP for Home Equity Sales

Bank of America
11.2005 - 01.2011

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TWANNA RANSBY