Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Tracy West

Trinity,NC

Summary

Effective Broker-in-Charge and Brokerage owner with proven track record in managing brokerage operations and leading high-performing teams. Successfully developed and implemented strategies that enhanced client satisfaction and streamlined processes. Demonstrated expertise in negotiation and conflict resolution, ensuring smooth transactions and fostering long-term client relationships.

Real estate professional with extensive experience in brokerage management, known for high standards and results-driven approach. Notable for developing innovative solutions that drive business growth and client satisfaction. Recognized for exceptional team collaboration and ability to adapt to changing market conditions, ensuring consistent performance and reliability. Proficient in market analysis, client relations, and strategic planning.

NC License #257707

Overview

2025
2025
years of professional experience

Work History

Real Estate Experience

WestWinds II Realty Group/ Hughes & Company Real Estate LLC
08.2016 - 07.2024

18 years of experience as a Residential and Commercial Real Estate Broker in NC (buyer and seller agency) assisting new buyers and established investors, special focus assisting members of the US Military stationed at Fort Bragg; transactions involved VA, FHA, Conventional and USDA financing.

  • NC Real Estate Commission - Consumer Protection Officer. I received incoming complaints regarding licensed brokers, investigated the facts, wrote letters to the complaining witness and the respondent(s), brokers, spoke with other governmental agencies, trained on license law and Commission rules. Worked with attorneys and prepared for discipline hearings. Answered questions from brokers and the public regarding real estate issues and transactions including property management.
  • Broker-in-Charge for ERA Strother Real Estate in Fayetteville. Managed and trained twelve agents including provisional brokers and brokers. Duties involved checking for compliance, mediation between buyers and sellers, training, office management, opened two of their new offices and maintaining all marketing checking for accuracy and compliance. This office had 12 agents.
  • Broker-in-Charge for Coldwell Banker Advantage, Cameron and Sanford office locations. Duties involved checking for compliance, mediation between buyers and sellers, training, office management, opened new office for Sanford location and maintained all marketing checking for accuracy and compliance. New Construction neighborhoods, management meetings and extensive training. These two offices had 38 agents.
  • Broker-in-Charge and owner of WestWinds II Realty Group, formerly Hughes and Company LLC. Same duties as above as well as office payroll, invoicing, accounts receivable and accounts payable. This office had 16 agents.
  • Mentored junior agents within the firm, sharing valuable insights gained from years of experience in the field of residential real estate sales.
  • Developed a strong referral network by maintaining excellent relationships with real estate agents, mortgage brokers, and other industry professionals.
  • Increased team productivity through meticulous organization of meetings, trainings, and events in the real estate office.
  • Facilitated successful real estate transactions by preparing, reviewing, and finalizing relevant paperwork.
  • Maintained a comprehensive understanding of local real estate market trends, enabling expert guidance for clients'' decision-making processes.
  • Collaborated with a team of real estate professionals to optimize resources and achieve common goals.
  • Maintained up-to-date knowledge of local real estate markets by attending industry events and networking with professionals.
  • Increased client satisfaction by providing exceptional administrative support to real estate agents.
  • Collaborated with real estate agents to address potential challenges, effectively resolving concerns before they escalated.
  • Assisted clients in navigating complex real estate transactions by providing expert guidance throughout the entire process from initial inquiry to closing.
  • Collaborated with real estate agents for successful sales transactions, facilitating smooth communication between all parties involved.
  • Cultivated referral network with real estate agents, builders, and other professionals to generate new business leads.
  • Developed strong relationships with real estate agents, financial planners, and other professionals to expand referral network for new business opportunities.
  • Ensured compliance with state regulations by staying up-to-date on changes in real estate laws pertaining to closings.
  • Coordinated successful closings by working closely with title companies, attorneys, real estate agents, and other professionals involved in the transaction.
  • Facilitated seamless communication between buyers, sellers, and real estate agents by presenting clear, concise inspection findings in written reports.
  • Oversaw compliance procedures related to licensing requirements or regulatory guidelines applicable within the real estate industry.
  • Developed problem-solving abilities through hands-on experience with real-life business scenarios.
  • Increased referral business by fostering strong relationships with real estate agents and other industry professionals.

Business Experience

Brokerage Firms/ Family Business
1991 - 2025
  • 25 years of experience assisting customers and clients working in the construction business and real estate business, working as business owner, cashier, customer service, desk clerk and office assistant. Knowledgeable of inventory management, payroll and compliance regulations. 20+ years of experience running a family-owned business responsible for all aspects of inventory management, advertising, payroll and accounts payable and receivable.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.

Office Experience

Dr. Larry S. O'Connell, OD and Brokerage Firms
04.1994 - 07.2016
  • Optometry office for 20+ years assisting patients with eye wear, prescription contact lens as well as ordering supplies, filing, answering phones, filing insurance, billing and taking payments.
  • Brokerage office for 18+ years.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Worked well in a team setting, providing support and guidance.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Passionate about learning and committed to continual improvement.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Organized and detail-oriented with a strong work ethic.
  • Paid attention to detail while completing assignments.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Developed and maintained courteous and effective working relationships.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Education

High School Diploma -

Lee County Senior High
Sanford, NC
06.1991

Certification - Real Estate Pre Licensing 2007

Central Carolina Community College
Sanford, NC
06.2007

Certification - Real Estate Brokerage Post Licensing 2007-2008

Central Carolina Community College
Sanford, NC
02.2008

Skills

  • Microsoft 365,
  • Google Docs/Sheets,
  • Quicken, Quickbooks,
  • Power PDF,
  • Zoom, Google Meets
  • Firefox, Chrome, and Edge Internet browsers
  • Dotloop,
  • Skyslope,
  • Docusign
  • GIS
  • Register of Deeds online
  • MLS
  • GIS
  • ECourts
  • Online deed

Affiliations

  • President of Sanford Area Association of Realtors (2018)
  • Sanford Area Association of Realtors Board (2014-2019)
  • Owner of real estate business and Broker-In-Charge (2016 to present)

Timeline

Real Estate Experience

WestWinds II Realty Group/ Hughes & Company Real Estate LLC
08.2016 - 07.2024

Office Experience

Dr. Larry S. O'Connell, OD and Brokerage Firms
04.1994 - 07.2016

Business Experience

Brokerage Firms/ Family Business
1991 - 2025

High School Diploma -

Lee County Senior High

Certification - Real Estate Pre Licensing 2007

Central Carolina Community College

Certification - Real Estate Brokerage Post Licensing 2007-2008

Central Carolina Community College
Tracy West