Tracey Mitchell
Raleigh,NC
Summary
Visionary Marketing Executive | AI-Driven Brand Strategist | Growth Catalyst Dynamic leader with a track record of transforming global brands, scaling revenue pipelines, and embedding innovation across marketing ecosystems. Known for emotionally intelligent leadership, strategic clarity, and results analysis. Strong ability to navigate and collaborate cross-functionally across high growth companies, start-ups and technology innovators.
Overview
25
25
years of professional experience
Work History
Chief Marketing Officer
Trilliant Networks
03.2022 - 04.2025
- Global Brand Transformation | Demand Generation | Immersive CX
- Repositioned technology brand across global energy sector, driving $800M+ in qualified leads
- Launched HQ global experience center to elevate customer engagement and sales velocity
- Unified messaging across regions, aligning GTM strategy with executive vision
- Expanded executive thought leadership presence through PR, published articles, speaking engagements
Vice President, Marketing
Oracle Corporation
01.2007 - 03.2022
- Pipeline Acceleration | Community Building | Acquisition Integration
- Delivered $30M–$60M annual pipeline through multi-channel campaigns and analytics
- Scaled global user communities, enhancing product adoption and brand loyalty
- Led marketing integration for strategic acquisitions, preserving brand equity
VP, Global Marketing Communications
SPL WorldGroup (acquired by Oracle)
09.2001 - 12.2006
- GTM Strategy | Analyst Relations | Energy Sector Expansion
- Spearheaded global launch into energy vertical, securing analyst coverage and media traction
- Built PR and AR frameworks that positioned SPL as a category leader
- Led cross-functional teams to implement strategic initiatives enhancing operational efficiency.
- Analyzed market trends to inform decision-making and identify new business opportunities.
Director, Marketing
StorageApps (acquired by HP)
07.2000 - 09.2001
- Startup Growth | IPO Readiness | Marketing Infrastructure
- Built marketing foundation from ground up, supporting IPO and acquisition by HP
- Developed brand identity and demand engine that scaled with rapid growth
- Developed and executed integrated marketing strategies to enhance brand visibility and engagement.
Education
Bachelor of Arts - Communications Studies
State University of New York @ Oswego
Oswego, New YorkSkills
- Strategic Brand Transformation
- AI-Integrated Marketing Ecosystems
- Executive Communication & Thought Leadership
- Creative Direction & Visual Storytelling
- Data-Driven Digital Demand Generation
- Cross-Functional Team Building
- CRM Systems & Analytics
Timeline
Chief Marketing Officer
Trilliant Networks
03.2022 - 04.2025
Vice President, Marketing
Oracle Corporation
01.2007 - 03.2022
VP, Global Marketing Communications
SPL WorldGroup (acquired by Oracle)
09.2001 - 12.2006
Director, Marketing
StorageApps (acquired by HP)
07.2000 - 09.2001
Bachelor of Arts - Communications Studies
State University of New York @ Oswego