Tonia Crook
Lexington
Summary
Detail-oriented marketing manager with extensive experience in developing integrated campaigns and training staff. Known for driving collaboration across teams, optimizing marketing budgets, and enhancing organizational growth through effective strategic initiatives.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Sakura Finetek
Torrance
09.2024 - Current
- Develop and execute integrated marketing campaigns for product launches.
- Collaborated with cross-functional teams to ensure alignment on promotional strategies.
- Prepare presentations for internal and external training.
- Managed marketing budget and allocated resources effectively for various initiatives.
Laboratory Supervisor
Novant Healthcare Forsyth Medical Center
Winston Salem
08.2023 - 09.2024
- Supervised daily laboratory operations and ensured compliance with safety standards.
- Trained staff on laboratory procedures and equipment usage for optimal performance.
- Managed inventory of supplies and maintained necessary stock levels for testing.
- Coordinated workflow among team members to enhance laboratory efficiency.
Technical Support/Marketing Manager
General Data Healthcare
Cincinnati
02.2018 - 05.2023
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Managed cross-functional teams to execute marketing campaigns effectively.
- Conducted market research to identify trends and customer needs for healthcare solutions.
- Collaborated with sales teams to align marketing efforts with business goals.
Laboratory Operations Manager
LabCorp
Durham
04.2017 - 05.2018
- Oversaw daily operations to ensure compliance with quality standards.
- Coordinated team schedules and workload to optimize efficiency.
- Implemented process improvements to enhance operational workflows.
- Managed inventory levels and maintained accurate stock records.
- Trained staff on safety protocols and operational procedures.
- Collaborated with cross-functional teams to streamline communication.
- Analyzed performance data to identify areas for improvement.
- Developed training materials for new employees on operational tasks.
Executive Director
Provia Diagnostics
Greenville
12.2013 - 05.2017
- Directed strategic initiatives to enhance organizational growth and service delivery.
- Collaborated with stakeholders to align operational goals with business objectives.
- Oversaw budget management, ensuring effective allocation of resources and funds.
- Fostered a culture of continuous improvement through staff training and development programs.
- Led cross-functional teams in project planning and execution for new service launches.
- Cultivated partnerships with healthcare providers to expand diagnostic services offered.
Education
Bachelor of Arts - Biological Sciences
University of Phoenix
Tempe, AZ06-2006
Associate of Applied Science -
Midlands Technical College
West Columbia, SC06-1998
Skills
- Team leadership
- Strategic planning
- [Equipment] operation
- Presentation development
- Quality compliance
- Process improvement
- Attention to detail
- Dependable and responsible
- Self-Directed
- Critical thinking
- Training & Development
- Written communication
- Quality assurance
- Cross-functional collaboration
Certification
HT ASCP
Accomplishments
NCSH Histotechnologist of the Year 2014
Timeline
Senior Marketing Manager
Sakura Finetek
09.2024 - Current
Laboratory Supervisor
Novant Healthcare Forsyth Medical Center
08.2023 - 09.2024
Technical Support/Marketing Manager
General Data Healthcare
02.2018 - 05.2023
Laboratory Operations Manager
LabCorp
04.2017 - 05.2018
Executive Director
Provia Diagnostics
12.2013 - 05.2017
Bachelor of Arts - Biological Sciences
University of Phoenix
Associate of Applied Science -
Midlands Technical College