Summary
Overview
Work History
Education
Skills
Highlighted Skills
Timeline
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Thomas K. Tobul Jr.

Holly Springs

Summary

Global executive with a proven history of achieving results in multinational environments. Expertise in developing and executing global portfolio management strategies across hardware, software, and services. Strong background in strategic planning, financial management, and team leadership, with a focus on operational improvements that enhance productivity and profitability. Recognized for fostering stakeholder relationships and delivering impactful business outcomes through innovative problem-solving and effective communication.

Overview

41
41
years of professional experience

Work History

Vice President / Head of Product: Commercial Notebooks

Dell Technologies
06.2024 - Current
  • Leadership responsibility for multi-billion-dollar Commercial Notebook portfolio.
  • Responsibilities include portfolio strategy, product definition, brand positioning, alliance/partner management, business performance, sales enablement, product management and outbound messaging.
  • Completely rebuilt commercial notebook portfolio with new designs and consistent CMF strategy

Vice President and General Manager, Consumer Products

Dell Technologies
09.2022 - 05.2024
  • Global P&L responsibility for all Consumer lines of business (Alienware, XPS, Inspiron and Vostro).
  • Senior leadership role with all LoB leads reporting directly to me (VP and Sr Director levels).
  • End to end portfolio management responsibilities.
  • Increased TAM coverage with new products and increased silicon architectures (AMD and Qualcomm)

Vice President and General Manager, Commercial Client Specialty Computing

Dell Technologies
09.2018 - 09.2022
  • Global P&L responsibility for multi-billion-dollar Specialty portfolio (Precision workstations, Rugged notebooks and IoT devices).
  • End to end portfolio management responsibilities.
  • Consistently delivered growth with a premium to the market, exceeding P&L KPIs (R/U/M)
  • Successfully increased TAM coverage adding new product categories to workstation and rugged portfolios
  • Developed and implemented regional sales enablement programs to drive growth

Vice President and GM, Commercial Client Fixed Computing

Dell Technologies
10.2015 - 09.2018
  • Global P&L responsibility for multi-billion dollar Fixed Computing portfolio (OptiPlex Desktop PCs and Wyse Thin Clients).
  • End to end portfolio management responsibilities.
  • Expanded portfolio coverage and GtM strategies driving P&L results above annual plans
  • Implemented portfolio cost reductions in excess of $20m without impacting product competitiveness

Vice President, IBM System X Global Integration

Lenovo Group Limited
02.2014 - 01.2015
  • Global leader and geography liaison responsible for post-merger management process and geography business readiness.
  • Managed direct and indirect team of project managers and functional leaders (65 HC) responsible for end to end readiness ensuring business continuity of $2.5B acquisition for Day 1.
  • Successfully on-boarded 6600 employees, transitioned all IT applications and business processes
  • All operations up and running globally: on schedule; on budget; exceeded all performance metrics

Vice President/General Manager: Accessories and Services Business Unit

Lenovo Group Limited
10.2011 - 04.2014
  • Global P&L leadership for $1.5 billion business unit developing and managing all commercial accessories and services.
  • Responsible for worldwide team (~100 employees) and all product marketing, development, lifecycle management and sales initiatives required to achieve global attach rates.
  • Consistently grew revenue (15% CAGR) deploying region and segment-specific attach programs

Vice President, Product Management: Software, Accessories and Alliances

Lenovo Group Limited
01.2009 - 10.2011
  • Global P&L and product management responsibility for software, accessories and monetization.
  • Grew Monetization revenue 250% in three years through new partner programs and offerings
  • Increased Software revenue by 48% and Alliance revenue by 32% through focused attach programs

Executive Director, Product Management: Emerging Products Business Unit

Lenovo Group Limited
01.2007 - 01.2009
  • Charged with identifying, developing and launching new product categories to drive profitable growth.
  • Extensive market analysis used to define first Engineering Workstation portfolio (HW/SW)
  • Developed Global ThinkServer software portfolio, product naming, pricing and go to market plans

Executive Director: ThinkCentre Product Marketing

Lenovo Group Limited
Beijing
05.2005 - 03.2007
  • Responsible for migration of complete Desktop Business Unit from US to China.
  • Chartered with the recruitment and development of local talent to create WW Product Management capabilities.
  • Developed and implemented profit recovery plan to improve Desktop P&L to positive profit margins

Program Director, Software Portfolio Management: ThinkVantage Technologies

International Business Machines (IBM)
Research Triangle Park
07.2002 - 05.2005
  • Global marketing responsibility for suite of innovative software solutions targeted at customer pain points in the areas of PC deployment, migration, management and security.

EMEA Client Brand Manager, ThinkPad and NetVista

International Business Machines (IBM)
Paris
06.2000 - 07.2002
  • Responsible for all aspects of Brand Management including offering definition, pricing strategy and execution, supply/demand planning and marketing promotions for notebooks and desktop products.

Program Manager, Worldwide Desktop Product Marketing

International Business Machines (IBM)
08.1996 - 05.2000

ELECTRONIC DATA SYSTEMS (EDS)
Detroit
01.1985 - 01.1996
  • Leadership roles with increasing responsibility spanning operations, business management, P&L ownership, software development and service delivery.
  • Pioneered industry-leading WaaS (Workspace as a Service) with uniform subscription pricing for hardware, software, service and support.

Education

Master of Business Administration - Management and Operations

Duke University, The Fuqua School of Business
Durham, North Carolina

Bachelor of Science - Business Administration

Central Michigan University
Mount Pleasant, Michigan

Skills

  • Hardware/Software Portfolio Management
  • Brand positioning
  • Product strategy
  • Global P&L management
  • Market analysis
  • Product lifecycle management
  • Cross-functional collaboration
  • Team leadership
  • Effective communication
  • Verbal and written communication
  • Staff development
  • Partnerships and affiliations
  • Critical thinking
  • Results-driven
  • Business development
  • Budget administration
  • Global Strategy/Go To Market
  • Channel/Sales Management (HW/SW/Srvc)
  • Contract Negotiations/Alliances
  • P&L Management/Pricing Strategy

Highlighted Skills

  • Hardware/Software Portfolio Management
  • Global Strategy/Go To Market
  • Channel/Sales Management (HW/SW/Srvc)
  • Contract Negotiations/Alliances
  • P&L Management/Pricing Strategy
  • SaaS/WaaS

Timeline

Vice President / Head of Product: Commercial Notebooks

Dell Technologies
06.2024 - Current

Vice President and General Manager, Consumer Products

Dell Technologies
09.2022 - 05.2024

Vice President and General Manager, Commercial Client Specialty Computing

Dell Technologies
09.2018 - 09.2022

Vice President and GM, Commercial Client Fixed Computing

Dell Technologies
10.2015 - 09.2018

Vice President, IBM System X Global Integration

Lenovo Group Limited
02.2014 - 01.2015

Vice President/General Manager: Accessories and Services Business Unit

Lenovo Group Limited
10.2011 - 04.2014

Vice President, Product Management: Software, Accessories and Alliances

Lenovo Group Limited
01.2009 - 10.2011

Executive Director, Product Management: Emerging Products Business Unit

Lenovo Group Limited
01.2007 - 01.2009

Executive Director: ThinkCentre Product Marketing

Lenovo Group Limited
05.2005 - 03.2007

Program Director, Software Portfolio Management: ThinkVantage Technologies

International Business Machines (IBM)
07.2002 - 05.2005

EMEA Client Brand Manager, ThinkPad and NetVista

International Business Machines (IBM)
06.2000 - 07.2002

Program Manager, Worldwide Desktop Product Marketing

International Business Machines (IBM)
08.1996 - 05.2000

ELECTRONIC DATA SYSTEMS (EDS)
01.1985 - 01.1996

Master of Business Administration - Management and Operations

Duke University, The Fuqua School of Business

Bachelor of Science - Business Administration

Central Michigan University
Thomas K. Tobul Jr.