Tawan Perry
Rocky Mount,NC
Summary
Strategic Digital Marketing Executive and AI Content Engineer with over 6 years of experience driving revenue excellence through technical SEO, performance media, and AI alignment. Expert in scaling ROI, building specialized content frameworks, and bridging the gap between digital marketing software and scalable engineering objectives. Expert in the sustainable transition from operational marketing to strategic performance architecture through proprietary frameworks that secure high-quality outcomes and stabilize long-term operational growth.
Overview
6
6
years of professional experience
Work History
AI Content Engineer
GlobalLogic
Santa Clara, CA
08.2025 - 05.2026
- In fulfilling the duties of an AI Content Engineer, I worked with a highly-specialized, client-centered remote team to enhance the precision of large-scale generative models.
- Directed the evaluation and enhancement of complex AI text responses, ensuring high-fidelity model outputs and alignment with user satisfaction.
- Developed feedback loops and structured analysis to align model performance with rigorous client quality standards.
- Orchestrated technical content alignment with LLM accuracy objectives to drive global delivery excellence.
Content Analyst
SDLC Technologies
San Jose, CA
01.2024 - 07.2025
- Engineered improvements to AI text responses and multi-module model outputs, focusing on reducing error margins.
- Utilized proprietary analysis tools to maintain consistency and quality across technical content tasks.
- Provided structured feedback resulting in enhanced model outputs and functionality.
Senior Associate, SEO Organic Search
Mindshare
Chicago, IL
04.2022 - 12.2023
- Strategized and executed technical SEO interventions for Fortune 500 clients to ensure visibility and competitive market positioning.
- Increased organic rankings by 30% through in-depth technical SEO audits utilizing SEMrush and Screaming Frog.
- Optimized site structure, metadata, and keyword density, boosting click-through rates by 25%.
- Delivered monthly insights and performance metrics to drive client decision-making processes.
Digital Media Buyer
Moore Digital
Lanham, MD
09.2021 - 05.2022
- Managed and optimized full-funnel paid search, social, and display campaigns, improving ROAS by 20%.
- Generated over $500,000 in donor revenue through strategic audience targeting and A/B testing.
- Architected campaign tracking using Search Ads 360 and Floodlight tag implementation.
Media Buyer
G&S Business Communications
Raleigh, NC
10.2020 - 10.2021
- Built and optimized digital marketing campaigns across Facebook, Google Ads, and LinkedIn, increasing engagement by 25%.
- Reduced operational costs by 10% through advanced keyword planning and campaign efficiency optimizations.
Education
Master of Education - Higher Education Administration
University of Massachusetts Amherst
Bachelor of Science - Elementary Education
Morgan State University
Skills
- Content strategy development
- Content auditing
- Generative AI Tools
- Technical SEO
- Media Buying
- A/B Testing
- RLHF Alignment
- Data Analytics
- Performance Metrics
- Google Workspace
- SEMrush
- Meta Ads Manager
- Google Ads / SA360
- Excel (Advanced)
SELECTED PUBLICATIONS
- Perry, T. (2025). The Digital Hook: Secrets to Attracting, Converting, and Cultivating Lifelong Customers.
- Perry, T. (2026). AI Model Response Evaluation & Multi-Module Functional Enhancement Report. GlobalLogic.
- Perry, T. (2008). College Sense: What College and High School Advisors Don't Tell You About College
STRATEGIC IMPACT
- Architect of Revenue Scaling & Performance Media
- Scaled a $7,000 advertising budget into $200,000 in revenue via Facebook Ads Manager, achieving a 2000% ROI.
- Orchestrated digital fundraising campaigns generating over $500,000 in donor revenue through precise UTM tracking and performance analysis.
- Technical SEO & Organic Growth Architecture
- Engineered a 30% increase in organic traffic for enterprise-level clients through deep technical audits and site structure optimization.
- Improved click-through rates by 25% by implementing advanced keyword strategies and metadata enhancements.
- Transformational AI & Content Engineering
- Advanced the precision of large-scale generative models by architecting and evaluating multi-module AI text responses to reduce error rates.
- Enhanced model outputs and functionality through structured analysis and feedback on model performance.
Timeline
AI Content Engineer
GlobalLogic
08.2025 - 05.2026
Content Analyst
SDLC Technologies
01.2024 - 07.2025
Senior Associate, SEO Organic Search
Mindshare
04.2022 - 12.2023
Digital Media Buyer
Moore Digital
09.2021 - 05.2022
Media Buyer
G&S Business Communications
10.2020 - 10.2021
Master of Education - Higher Education Administration
University of Massachusetts Amherst
Bachelor of Science - Elementary Education
Morgan State University