Tanya M. Odom

• Managed day-to-day business operations ensuring all tasks were completed accurately and efficiently by team members.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Grew the studio from a one-man photography business to one with sales in excess of $800,000 annually.
• Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
• Maintained a loyal team with minimal turnover.

Small business creating unique fashion belts. Sold online, trade shows and at home parties.

Small business focusing on providing personalized chocolate favors for both corporate and personal events.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed and implemented marketing strategies to use for launches and promotions.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Coordinated annual corporate conferences and events including arranging travel, speakers, catering needs and accommodations.
• Hired and directed all communication to the company's advertising agency, including overseeing and directing photography projects.
• Composed marketing and promotional brand materials.
• Supported the internal team of sales managers with any marketing and promotional pieces required.

• Liaison between client (Western NC McDonald's franchise owner/operators) and the agency.
• Coordinated and promoted the appearance of the group's Ronald McDonald character.
• Worked closely with local clients and headquarters to recommend and facilitate marketing and pricing strategies for their locations.

• Liaison between client (JC Penney) and studio to achieve desired client photographic images for catalog usage.
• High attention to detail and excellent communication skills required.
• Escalated issues to appropriate channels as necessary.
• Coordinated meetings and calls for the client's approval team.
• Worked to communicate client's desires to both interior designer on set and photographer.