Summary
Overview
Work History
Education
Skills
Affiliations
Community Service
Interests
Timeline
Generic

TANIKA MELVIN

Raleigh

Summary

Dedicated and results-driven professional with extensive experience in customer engagement, account management, and strategic planning. Proven track record of exceeding sales quotas, driving client satisfaction, and fostering long-term relationships. Adept at orchestrating cross-functional initiatives and delivering tailored solutions to meet business objectives. Strong communicator with a collaborative approach to solving complex challenges and implementing innovative strategies.

Overview

10
10
years of professional experience

Work History

PC Specialist

Lenovo
04.2024 - Current
  • Spearheaded sales efforts for Lenovo’s full PC portfolio, securing new enterprise accounts and expanding the customer base across NC, SC, VA, and GA, consistently achieving revenue and profitability targets.
  • Developed and executed tailored sales strategies, collaborating with Client Managers and overlay teams to drive growth and meet sales objectives within multiple product sets.
  • Cultivated strong relationships with key decision-makers at the Director and C-level, serving as a trusted consultant to understand customer needs and implement the best PC hardware and solution technologies.
  • Stayed abreast of industry trends and advancements, making recommendations for necessary hardware/software upgrades to maintain a competitive edge.
  • Improved user satisfaction with timely resolution of helpdesk tickets and proactive troubleshooting.
  • Managed end-to-end sales processes, including configuration, pricing, negotiation, and follow-up, ensuring a seamless customer experience while maintaining pipeline hygiene and achieving operational excellence.

Inside Sales Representative

Lenovo
11.2020 - 04.2024
  • Cultivated relationships with clients to identify needs and deliver tailored solutions, consistently exceeding quarterly sales targets by 15%.
  • Implemented customer success strategies, utilizing Dynamics CRM to streamline processes and maintain detailed records.
  • Developed strategic relationships with key stakeholders by learning preferences and managing consistent communication
  • Supported digital transformation efforts by advising clients on technology adoption, resulting in a 20% increase in customer retention.
  • Led cross-functional teams to deliver product demonstrations, optimize client onboarding, and drive strategic initiatives

Sales Support Representative

Lenovo
08.2018 - 11.2020
  • Managed contracts and pricing compliance for state accounts, ensuring adherence to standards and fostering trust with stakeholders.
  • Enhanced customer satisfaction by resolving escalations efficiently and identifying growth opportunities through proactive engagement.
  • Created and modified documents such as invoices, reports, memos, letters and financial statements using word processing, spreadsheet, database and/other software applications such as Microsoft Office
  • Optimized account operations by creating and maintaining reports using Microsoft Excel, streamlining processes by 30%.
  • Provided high-level administrative support to Account Executive’s by conducting research, preparing reports, handling information requests, and performing clerical functions such as preparing correspondence, arranging conference calls, and scheduling meetings
  • Built and strengthened relationships with new and existing accounts to drive revenue growth

Administrative Support Specialist

New Student And Family Programs
05.2018 - 07.2018
  • Coordinated departmental initiatives, including large-scale events and digital communications, ensuring seamless execution
  • Managed executive schedules using Outlook and collaborated with cross-departmental teams to align strategic goals.
  • Maintained high levels of confidentiality, handling sensitive information with discretion and integrity.
  • Contributed to company growth by identifying areas of improvement within office procedures, recommending changes, and implementing new strategies.
  • Strengthened internal communication by managing correspondence, distributing information, and maintaining an updated contact database.

Student Coordinator

New Student And Family Programs
05.2015 - 05.2018
  • Increased awareness of available resources among the student population through effective marketing strategies.
  • Assisted in the planning and execution of orientation programs for new students, ensuring a smooth transition into college life.
  • Promoted a safe, inclusive campus culture through targeted programming addressing diversity, equity, and inclusion issues.
  • Improved communication between students and faculty through efficient scheduling and facilitation of meetings.
  • Mentored first-year and transfer to students to help individuals navigate university systems.
  • Assured compliance with institutional policies by staying up-to-date on regulations governing student activities.

Education

Master of Arts - Higher Education Administration

North Carolina Central University
Durham, NC

Bachelor of Arts - Mass Communication

North Carolina Central University
Durham, NC

BBA - Business Administration And Management

North Carolina Central University
Durham, NC

Ed.D. - Educational Leadership

Virginia Commonwealth University
Richmond, VA
05-2027

Skills

  • Customer Success Management
  • Account Development & Retention
  • Program Delivery Leadership
  • Relationship building and management
  • Territory Management
  • Strategic Planning & Execution
  • Microsoft Dynamics & CRM Expertise
  • Cross-Functional Collaboration
  • Data-Driven Insights & Reporting
  • Process Optimization
  • Customer relationship building
  • Strategic communications

Affiliations

  • Delta Sigma Theta Sorority, Incorporated
  • Phi Beta Lambda
  • Omicron Delta Kappa
  • Phi Eta Sigma

Community Service

Raleigh Food Bank, Women’s Samaritan of Durham, Oak City Cares, Ronald McDonald House

Interests

  • Offering time and support to shelters for the homeless
  • Participating in fundraising events to support local charities, schools, or community projects
  • Passionate about balancing physical health with mental and emotional wellness

Timeline

PC Specialist

Lenovo
04.2024 - Current

Inside Sales Representative

Lenovo
11.2020 - 04.2024

Sales Support Representative

Lenovo
08.2018 - 11.2020

Administrative Support Specialist

New Student And Family Programs
05.2018 - 07.2018

Student Coordinator

New Student And Family Programs
05.2015 - 05.2018

Bachelor of Arts - Mass Communication

North Carolina Central University

BBA - Business Administration And Management

North Carolina Central University

Master of Arts - Higher Education Administration

North Carolina Central University

Ed.D. - Educational Leadership

Virginia Commonwealth University
TANIKA MELVIN