- Offering time and support to shelters for the homeless
- Participating in fundraising events to support local charities, schools, or community projects
- Passionate about balancing physical health with mental and emotional wellness
TANIKA MELVIN
Raleigh
Summary
Dedicated and results-driven professional with extensive experience in customer engagement, account management, and strategic planning. Proven track record of exceeding sales quotas, driving client satisfaction, and fostering long-term relationships. Adept at orchestrating cross-functional initiatives and delivering tailored solutions to meet business objectives. Strong communicator with a collaborative approach to solving complex challenges and implementing innovative strategies.
Overview
10
10
years of professional experience
Work History
PC Specialist
Lenovo
04.2024 - Current
- Spearheaded sales efforts for Lenovo’s full PC portfolio, securing new enterprise accounts and expanding the customer base across NC, SC, VA, and GA, consistently achieving revenue and profitability targets.
- Developed and executed tailored sales strategies, collaborating with Client Managers and overlay teams to drive growth and meet sales objectives within multiple product sets.
- Cultivated strong relationships with key decision-makers at the Director and C-level, serving as a trusted consultant to understand customer needs and implement the best PC hardware and solution technologies.
- Stayed abreast of industry trends and advancements, making recommendations for necessary hardware/software upgrades to maintain a competitive edge.
- Improved user satisfaction with timely resolution of helpdesk tickets and proactive troubleshooting.
- Managed end-to-end sales processes, including configuration, pricing, negotiation, and follow-up, ensuring a seamless customer experience while maintaining pipeline hygiene and achieving operational excellence.
Inside Sales Representative
Lenovo
11.2020 - 04.2024
- Cultivated relationships with clients to identify needs and deliver tailored solutions, consistently exceeding quarterly sales targets by 15%.
- Implemented customer success strategies, utilizing Dynamics CRM to streamline processes and maintain detailed records.
- Developed strategic relationships with key stakeholders by learning preferences and managing consistent communication
- Supported digital transformation efforts by advising clients on technology adoption, resulting in a 20% increase in customer retention.
- Led cross-functional teams to deliver product demonstrations, optimize client onboarding, and drive strategic initiatives
Sales Support Representative
Lenovo
08.2018 - 11.2020
- Managed contracts and pricing compliance for state accounts, ensuring adherence to standards and fostering trust with stakeholders.
- Enhanced customer satisfaction by resolving escalations efficiently and identifying growth opportunities through proactive engagement.
- Created and modified documents such as invoices, reports, memos, letters and financial statements using word processing, spreadsheet, database and/other software applications such as Microsoft Office
- Optimized account operations by creating and maintaining reports using Microsoft Excel, streamlining processes by 30%.
- Provided high-level administrative support to Account Executive’s by conducting research, preparing reports, handling information requests, and performing clerical functions such as preparing correspondence, arranging conference calls, and scheduling meetings
- Built and strengthened relationships with new and existing accounts to drive revenue growth
Administrative Support Specialist
New Student And Family Programs
05.2018 - 07.2018
- Coordinated departmental initiatives, including large-scale events and digital communications, ensuring seamless execution
- Managed executive schedules using Outlook and collaborated with cross-departmental teams to align strategic goals.
- Maintained high levels of confidentiality, handling sensitive information with discretion and integrity.
- Contributed to company growth by identifying areas of improvement within office procedures, recommending changes, and implementing new strategies.
- Strengthened internal communication by managing correspondence, distributing information, and maintaining an updated contact database.
Student Coordinator
New Student And Family Programs
05.2015 - 05.2018
- Increased awareness of available resources among the student population through effective marketing strategies.
- Assisted in the planning and execution of orientation programs for new students, ensuring a smooth transition into college life.
- Promoted a safe, inclusive campus culture through targeted programming addressing diversity, equity, and inclusion issues.
- Improved communication between students and faculty through efficient scheduling and facilitation of meetings.
- Mentored first-year and transfer to students to help individuals navigate university systems.
- Assured compliance with institutional policies by staying up-to-date on regulations governing student activities.
Education
Master of Arts - Higher Education Administration
North Carolina Central University
Durham, NCBachelor of Arts - Mass Communication
North Carolina Central University
Durham, NCBBA - Business Administration And Management
North Carolina Central University
Durham, NCEd.D. - Educational Leadership
Virginia Commonwealth University
Richmond, VA05-2027
Skills
- Customer Success Management
- Account Development & Retention
- Program Delivery Leadership
- Relationship building and management
- Territory Management
- Strategic Planning & Execution
- Microsoft Dynamics & CRM Expertise
- Cross-Functional Collaboration
- Data-Driven Insights & Reporting
- Process Optimization
- Customer relationship building
- Strategic communications
Affiliations
- Delta Sigma Theta Sorority, Incorporated
- Phi Beta Lambda
- Omicron Delta Kappa
- Phi Eta Sigma
Community Service
Raleigh Food Bank, Women’s Samaritan of Durham, Oak City Cares, Ronald McDonald House
Interests
Timeline
PC Specialist
Lenovo
04.2024 - Current
Inside Sales Representative
Lenovo
11.2020 - 04.2024
Sales Support Representative
Lenovo
08.2018 - 11.2020
Administrative Support Specialist
New Student And Family Programs
05.2018 - 07.2018
Student Coordinator
New Student And Family Programs
05.2015 - 05.2018
Bachelor of Arts - Mass Communication
North Carolina Central University
BBA - Business Administration And Management
North Carolina Central University
Master of Arts - Higher Education Administration
North Carolina Central University
Ed.D. - Educational Leadership
Virginia Commonwealth University
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