Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Stuart Brown

Charlotte

Summary

Analytical professional with 4 years of experience in Marketing Analytics and Operations. Recently completed Coursera's IBM Data Analytics course to deepen expertise. Specializes in machine learning, predictive modeling, and big data analytics. Known for enhancing productivity and efficiency through effective teamwork and problem-solving.

Overview

3
3
years of professional experience

Work History

Digital Marketing Specialist

NSI Industries
06.2022 - Current
  • Analyzed key performance metrics using Google Analytics, Looker Studio, HotJar, and Excel to provide insights.
  • Implemented digital marketing strategies resulting in 40% increase in web traffic and approximately 400 new leads.
  • Executed keyword research and SEO optimization to drive higher organic search traffic.
  • Developed email marketing campaigns yielding an average open rate of 39.7% and clickthrough rate of 14%.
  • Created automations for email, SMS, lead scoring, and routing to enhance efficiency.
  • Collaborated closely with Regional Sales Managers to stage opportunities for successful sales closures.
  • Led marketing initiatives alongside vendors while offering leadership to ensure effective execution.

Digital Marketing Specialist

Global Technology Solutions Group
02.2022 - 06.2022
  • Developed email drip campaigns, improving open rates by 12%
  • With a small sales team this developed conversations with potential clients
  • Staged eight engagements, successfully securing business with a major automotive firm and a large electrical manufacturing company
  • Conducted A/B testing on various campaigns before full-scale launch, including new engagements, follow-ups, and nurtures
  • Created digital marketing reports, developed quarterly strategies, and planned website, email and presentation content
  • Optimized the website using best SEO practices, implementing tracking scripts and Google resources to measure progress and visibility
  • Utilized ZoomInfo, LinkedIn, Apollo, and Maverick to identify IT leaders across industries, generating targeted email marketing lists

Education

Bachelor of Science - Business Management

Appalachian State University
Boone, NC
07.2020

Skills

  • Python (Pandas and NumPy)
  • IBM Cognos
  • SQL
  • R
  • Adobe Creative Suite
  • Ceros Animation
  • WordPress
  • PIM (Amplify)
  • SEO SEM
  • Databox
  • HubSpot
  • Excel (all functions and macros)
  • Power BI
  • HotJar
  • Looker Studio
  • GA4
  • Google Tag Manager
  • PPC
  • Hawksearch
  • ZoomInfo
  • Sales Intel

Timeline

Digital Marketing Specialist

NSI Industries
06.2022 - Current

Digital Marketing Specialist

Global Technology Solutions Group
02.2022 - 06.2022

Bachelor of Science - Business Management

Appalachian State University

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Stuart Brown