Summary
Overview
Work History
Education
Skills
Timeline
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SOOJEONG PARK

Product Growth
Durham,NC

Summary

Experienced business development/product manager with 8 years of experience at Apple and Match Group (Hyperconnect, Korean Unicorn start-up). Successfully managed a social networking app and led product strategies. Excelled in managing major clients at Apple by delivering tailored strategies for business growth. Served as an MBA consultant on an AI project for a media start-up, identifying strategic opportunities for expansion through AI startup partnerships.

Overview

9
9
years of professional experience
2027
2027
years of post-secondary education

Work History

AI Project MBA Consultant(Co-op)

AMBITIOUS ENTERTIANMENT
01.2025 - 05.2025
  • Conducted market research on media AI startups and proposed strategic opportunities to enhance business scalability and operational efficiency.

Business Development Manager (Platform Specialist)

APPLE
01.2019 - 01.2024
  • Drove strategic growth initiatives, increasing Apple Ad platform sales in Korea by 80% over three years by providing campaign performance consulting, business reviews and recommendation to 50+ key strategic accounts.
  • Reached out to potential clients via Salesforce and LinkedIn, building strong stakeholder partnerships, that contributed to a 362% YoY revenue increase for a healthcare app client.
  • Conducted market research and competitor analysis using Tableau and delivered two seasonality reports tailored to clients' needs, resulting in a 152% revenue increase for a major e-commerce client.
  • Developed and executed a multi-product sales strategy for global game app campaigns, driving a 10x increase in the agency's sales volume; recognized as a success story in a global all-hands meeting.
  • Led a cross-functional initiative with event and marketing teams to host an agency webinar; attended by 400 professionals, 80% of whom expressed high satisfaction, resulting in a 15% revenue boost in the following quarter.
  • Spearheaded a Tableau report development project as an APAC Tableau Champion, collaborating with the data insights team to improve operational efficiency and unlock additional revenue opportunities.

Product Manager

HYPERCONNECT
01.2018 - 01.2019
  • Developed product strategies and roadmaps for Azar app by conceptualizing its unique value proposition byconducting 200+ customer interviews and market research, leading to 80% revenue growth over 2 years.
  • Achieved 3M cumulative user downloads in Korea in two years by leading new customer acquisition growth strategy
  • Improved push notification response rate by 198% by segmenting users based on their personas and behaviors,conducting A/B testing, and aligning marketing messages with core target audiences to optimize in-app messaging.
  • Designed in-app promotions based on seasonality to drive buying users; attained a 14% increase in first purchasers.
  • Led a project with a team of 3 (engineer, data analysis) to Implement a user verification based on customer feedbackand user behavior analysis to increase DAU(Daily Active User), resulting in an 11% increase in retention.
  • Analyzed user duration and matching pattern using SQL/Bigquery to improve user in-app experience, increasing usersession duration by 15% by optimizing matching logic.
  • Conducted user segmentation to target high-value users, enhancing user retention and lifetime value (LTV) throughA/B testing and performance optimization, which resulted in a 1.7x increase in 7-day ROAS.
  • Enhanced App Store and Google Play product pages to improve organic rankings and app visibility, ensuringmarketing messages resonated with the core target audience.

Global Product Marketing Manager

HYPERCONNECT
01.2016 - 01.2018
  • Company Overview: $2B-valued unicorn start-up - social networking mobile application firm, acquired by Match Group
  • Designed and executed monthly A/B tests by language, country, and ad creatives, achieving up to a 2x improvement in 7-day ROAS (Return on Ad Spend). Built partnership with Meta for A/B testing to improve campaign performance.
  • Led the global growth strategy and execution for the Azar app across 10+ countries, scaling multiple digital media channels including Google, Meta, Apple, TikTok, Snapchat; achieved 200M cumulative user downloads.
  • Collaborated with regional business and creative teams to create 10 high-performance video ad creatives tailored to regional needs and target audiences, resulting in a 50% reduction in CPI (Cost Per Install).
  • $2B-valued unicorn start-up - social networking mobile application firm, acquired by Match Group

Education

Master of Business Administration - MSTeM Certificate

DUKE UNIVERSITY, The Fuqua School of Business
Durham, NC

Bachelor of Business Administration - French (double major)

SUNGKYUNKWAN UNIVERSITY
Seoul, Korea

Skills

  • Product Management

  • Data Analytics (Tableau, SQL, Excel)

  • Challenger Sales (Salesforce)

  • Performance marketing

  • PowerPoint

Timeline

AI Project MBA Consultant(Co-op)

AMBITIOUS ENTERTIANMENT
01.2025 - 05.2025

Business Development Manager (Platform Specialist)

APPLE
01.2019 - 01.2024

Product Manager

HYPERCONNECT
01.2018 - 01.2019

Global Product Marketing Manager

HYPERCONNECT
01.2016 - 01.2018

Bachelor of Business Administration - French (double major)

SUNGKYUNKWAN UNIVERSITY

Master of Business Administration - MSTeM Certificate

DUKE UNIVERSITY, The Fuqua School of Business

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