Sonni Dyer
Charlotte,NC
Summary
Accomplished 14x National Champion Director of Triathlon at Queens University who has won 2x CTCA varsity triathlon Coach of the Year honors and entrepreneurial leader of Studio7Multisport.com, excel in strategic planning and relationship building. Spearheaded championship team culture, enhanced program revenue, and cultivated vital fundraising and corporate sponsorship networks, achieving significant annual growth. Expert in budget management and contract negotiation, drive success through effective communication and innovative strategies.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director of Triathlon, Women's Varsity Head Coach
Queens University
09.2014 - Current
- Developed 20 high-performing Championship caliber teams (10-men squads/10-women squads) by providing mentorship, guidance, and opportunities for excellence.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Established a culture of continuous improvement by fostering open dialogue channels while empowering student-athlete leadership.
- Cultivated a recruiting, sales, and fundraising network that annually supported program objectives & fostered athlete development, increased enrollment & retention rates, while boosting overall program annual revenue.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Owner/Operator Studio7Multisport
Studio7multisport.com
01.2000 - 10.2022
- Managed day-to-day business operations.
- Developed and maintained strong relationships with 20+ stakeholders, resulting in partnerships, referrals, and revenue generation.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by affiliate coaches & retail partners.
- Managed financial aspects of the organization, including budgeting, financial reporting, and annual growth metrics.
- Negotiated contracts with sponsors & suppliers for better pricing and terms, reducing overall costs for the program.
- Implemented marketing strategies to increase brand awareness and attract new prospects and recruits.
Education
Bachelor of Arts - Communications & Marketing
Appalachian State University
Boone, NC05-1991
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- Operations management
- Strategies and goals
- Budget management
- Partnerships and alliances
- Logistics management
- Contract negotiation
Accomplishments
- 14x National Champions (6x NCAA Women, 4x Collegiate Club Men, 4x USAT Collegiate Overall)
- "TRIATHLETE MAGAZINE #1 Collegiate Program, '22-'23
- 2x CTCA NCAA Coach of the Year (D2-'19, D1-'24)
- 3x Olympic Program Alumni, including Paris24 Silver medalist
- 5 Individual National Champions
- 42 All-Americans & numerous Scholar All-Americans
- CTCA VP and Board of Directors, 4yrs
Certification
- USA Triathlon Level-2 Coach
- SafeSport Certified, annually
- RedCross First Aid/CPR certified, bi-annually
- Clery Act and Title-IV
Timeline
Director of Triathlon, Women's Varsity Head Coach
Queens University
09.2014 - Current
Owner/Operator Studio7Multisport
Studio7multisport.com
01.2000 - 10.2022
- USA Triathlon Level-2 Coach
- SafeSport Certified, annually
- RedCross First Aid/CPR certified, bi-annually
- Clery Act and Title-IV
Bachelor of Arts - Communications & Marketing
Appalachian State University
Similar Profiles
Emma-Claire CantrellEmma-Claire Cantrell
Color Commentator at Queens UniversityColor Commentator at Queens University
Vinay GargVinay Garg
Event Security Guard at Queens UniversityEvent Security Guard at Queens University
Peter DagresPeter Dagres
Custodian at Queens UniversityCustodian at Queens University