Skylyr Ballew
Asheville,North Carolina
Summary
Experienced marketing, events, and hospitality professional with a strong background in branding, social media strategy, event planning, and venue management. Demonstrated expertise in brand development, multi-channel marketing, merchandise design, and digital engagement. Hands-on experience in marketing and hospitality operations within the craft beer industry. Proven leadership skills in team management, budget-conscious planning, and public relations, including press outreach, content creation, and successful execution of large-scale events. Deeply passionate about driving brand growth, fostering audience engagement, and delivering seamless event experiences across diverse industries.
Overview
10
10
years of professional experience
Work History
Food & Beverage Manager
Bear Lake Reserve
09.2024 - Current
- Supervise all club operations, ensuring high standards of service, quality, and guest satisfaction
- Manage team performance, training, and scheduling to maintain an efficient and guest-focused environment
- Guide the planning and execution of rehearsal dinners and wedding receptions, ensuring flawless coordination with clients and vendors
Director of Sales & Events
Tembo Hospitality Group – Sylva Social
06.2024 - Current
- Maintain client communications from inquiry to event day, ensuring seamless execution
- Oversee event planning, hosting weddings, baby showers, corporate events, and private parties
Assistant Food & Beverage Manager
Bear Lake Reserve
06.2024 - 09.2024
- Managed club operations under the head manager, focusing on service excellence and daily operations
- Led communication and execution of rehearsal dinners and private dining experiences
Marketing & Events Director
Innovation Brewing
10.2019 - 06.2024
- Led brand strategy and visual identity, overseeing label design, market research, and merchandise
- Spearheaded social media strategy, overseeing brand voice, and content direction across all platforms
- Implemented PR and media outreach, securing magazine features, press coverage, and interviews
- Managed brewery's online shop and fulfillment, improving user experience and driving sales growth
- Successfully led and managed teams, directing content planning for the social media coordinator
- Independently designed and executed an event program that grew into a major revenue stream
- Developed and maintained strong partnerships with vendors, entertainers, and local organizations
Social Media Coordinator
Innovation Brewing
03.2019 - 10.2019
- Created content and advertising campaigns to promote events, craft beer releases, and merchandise sales
Full-Time Bartender
Innovation Brewing
06.2018 - 10.2019
- Provided expert beverage service, enhancing guest experience through craft beer knowledge and hospitality
- Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
Bartender & Server
Brio Tuscan Grille
08.2016 - 01.2018
- Delivered high-quality food and beverage service in a fast-paced, upscale dining environment
Manager & Social Media Coordinator
Nantahala Brewing Company
06.2015 - 05.2016
- Facilitated taproom operations, including staff management, event planning, and social media marketing
Skills
- Hospitality services
- ABC standards
- Vendor management
- Food and beverage operations
- Catering and events
- Sales training and leadership
- Client relations
- Social content planning
Leadership And Community Involvement
- President, 2024, Dillsboro Merchants Association, Developed and led community-focused event initiatives to increase local engagement.
- Vice President, 2023, Dillsboro Merchants Association, fostered partnerships amongst local businesses.
Timeline
Food & Beverage Manager
Bear Lake Reserve
09.2024 - Current
Director of Sales & Events
Tembo Hospitality Group – Sylva Social
06.2024 - Current
Assistant Food & Beverage Manager
Bear Lake Reserve
06.2024 - 09.2024
Marketing & Events Director
Innovation Brewing
10.2019 - 06.2024
Social Media Coordinator
Innovation Brewing
03.2019 - 10.2019
Full-Time Bartender
Innovation Brewing
06.2018 - 10.2019
Bartender & Server
Brio Tuscan Grille
08.2016 - 01.2018
Manager & Social Media Coordinator
Nantahala Brewing Company
06.2015 - 05.2016
Similar Profiles
GREGORY WEINSTEINGREGORY WEINSTEIN
Assistant Chef at Bear Lake Reserve Country ClubAssistant Chef at Bear Lake Reserve Country Club
Brittany PopeBrittany Pope
Kitchen Manager at Bear Lake School DistrictKitchen Manager at Bear Lake School District
Shantaya SchwabShantaya Schwab
Landscaping And Groundskeeping Laborer, And Receptionist at Bear Lake Landscape (Seasonal)Landscaping And Groundskeeping Laborer, And Receptionist at Bear Lake Landscape (Seasonal)