SIREESHA VILLARI
Digital Product Owner
Matthews,NC
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
15
15
years of professional experience
Work History
Digital Product Owner/Lead Business Analyst
Epsilon
Charlotte, NC
6 2021 - Current
- Ensured seamless integration of new features with existing systems through meticulous planning, testing, and coordination with technical teams.
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Influenced key decisions regarding feature prioritization during backlog grooming sessions based on comprehensive market research.
- Implemented Agile methodologies to increase team productivity and enhance overall project outcomes.
- Managed implementation of new features by outlining plans and specifications such as how, where, and when each component would work.
- Facilitated communication between development teams and stakeholders, ensuring clear understanding of requirements and expectations.
- Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
- Contributed to increased revenue growth by identifying opportunities for new digital products or enhancements to existing offerings.
- Developed comprehensive roadmaps outlining product vision, goals, and milestones for successful execution.
- Focused on building critical features up front in order to identify constraints and technical challenges.
- Responsible to create AEM requirements, DAM requirements and Email campaign requirements
- Enhanced product usability by conducting user research and incorporating feedback into development.
- Brainstormed with peers and other members of design team to determine enhancements and product features.
- Suggested enhancements to product design that would improve user experience.
- Conducted data-driven analysis to measure product success metrics, informing future enhancements or adjustments.
- Translated technical requirements into user stories, bridging gap between development teams and non-technical stakeholders.
Product Owner
Brighthouse Financial
Charlotte, NC
04.2019 - 06.2021
- Working with Business/UX Producers/AEM architects/Experience Leads/SEO /Digital Producers on component decomposition for various experiences
- Managed backlog prioritization, ensuring alignment with business goals and stakeholder expectations.
- Implemented Agile methodologies to increase team productivity and enhance overall project outcomes.
- Responsible to elicit high level IAM Business Requirements from key business and technology stakeholders
- Working to gather requirements Adobe AEM, UX design screens and functionalities including multi-site management and multi-channel management and Digital Asset Management
- Work closely with Marketing cloud teams in running batch processes and generating emails and email content
- Collaborating with Content authoring teams to create functional specs for shared components
- Working with Product Manager to streamline current adobe analytics engagement process
- Define and document standards, styles, & patterns for Future state UX
- Assist with planning and testing of application, configuration and database changes, and installation of upgrades and patches and update production support documentation.
Product Owner
Wells Fargo
Charlotte, NC
01.2018 - 04.2019
- Participated in Grooming sessions, document changes and update BRD
- Working on Business side BA in Requirement Analysis, Data mining, Data Analysis, Market Risk, Gap analysis, documentation
- Collaborate with UI/UX, API and System teams to support development initiatives Knowledge of JSON involved
- Assisted in User Acceptance Testing UAT
- Comparing Production system to UAT and recording gaps
- Working with UAT team in getting test results, defect updates
- Overlooking cases by QA and UAT and coordinating gaps
- Experience in V-lookup and writing formulas in MS
- Excel
- Responsible for UI testing, backend testing, Excel comparison, formula comparison
- Creating Test outline and Test Cases for Business Testing
- Work with TDM team in processing data and tracking
Lead Business Systems Analyst
TIAA
Charlotte, NC
03.2012 - 12.2017
- Contributed significantly to cost savings initiatives by analyzing vendor contracts for renegotiation opportunities while maintaining high-quality service levels.
- Ensured data integrity and security through diligent monitoring, review, and enforcement of policies and procedures.
- Developed comprehensive documentation outlining end-to-end system processes, ensuring efficient knowledge transfer during staff transitions and reducing on boarding time for new hires.
- Conducted extensive user training sessions to enhance adoption rates of newly implemented systems, resulting in accelerated returns on investment.
- Evaluated emerging technologies and industry trends to provide strategic recommendations that supported organization''s growth objectives.
- Established effective quality control measures that consistently identified critical issues prior to production deployment, reducing potential downtime costs.
- Improved business processes by analyzing and documenting current systems and workflows.
- Collaborated closely with senior leadership to align technology initiatives with overarching business objectives, driving performance improvements across organization.
Business Systems Analyst
Wells Fargo
Charlotte, NC
11.2009 - 03.2012
Skills
Agile Methodology
Product Planning
Stakeholder relationship management
Roadmap development
Business Analysis
Feature Prioritization
Use Case Study Generation
Release planning
Risk Management
User Acceptance Testing
Teamwork and Collaboration
Problem-Solving
Adaptability and Flexibility
Time management abilities
Interpersonal Communication
Timeline
Product Owner
Brighthouse Financial
04.2019 - 06.2021
Product Owner
Wells Fargo
01.2018 - 04.2019
Lead Business Systems Analyst
TIAA
03.2012 - 12.2017
Business Systems Analyst
Wells Fargo
11.2009 - 03.2012
Digital Product Owner/Lead Business Analyst
Epsilon
6 2021 - Current
Similar Profiles
Walter Padgitt Jr.Walter Padgitt Jr.
Mechanic at EpsilonMechanic at Epsilon
MINJUNG MICHELLE KIMMINJUNG MICHELLE KIM
Lead Art Director at EpsilonLead Art Director at Epsilon
CHANDRAMOHAN B VCHANDRAMOHAN B V
Manager, Delivery Excellence at EpsilonManager, Delivery Excellence at Epsilon