Sierra Patterson
Raleigh
Summary
Dynamic video production specialist with a proven track record at UNC Charlotte, excelling in content creation and social media marketing. Skilled in Adobe Premiere Pro and team collaboration, I have successfully generated engaging video content that achieved over 20,000 views, showcasing leadership in event coordination and enhancing brand visibility.
Overview
3
3
years of professional experience
Work History
Student Coordinator of Outreach and Engagement
UNC Charlotte Recreation Center
Charlotte
08.2025 - 05.2026
- Conducted interviews with prospective student employees to assess qualifications.
- Coordinated meetings with professional staff to align recruitment strategies.
- Generated video content to enhance marketing initiatives for recreation center.
- Scheduled shifts for student employees, optimizing coverage and availability.
- Served as ambassador during on-campus events, promoting university programs.
- Demonstrated effective time management to balance multiple responsibilities.
Videographer
49er Gearshop
Charlotte
05.2025 - 08.2025
- Filmed and edited high-quality videos for official UNC Charlotte merchandise.
- Scouted and selected models for photoshoots and videoshoots.
- Coordinated with various business service departments to align branding efforts.
- Led planning and execution of multiple photoshoots and videoshoots.
- Developed connections with on-campus student organizations to enhance community engagement.
- Achieved over 20,000 views through Instagram Reels.
Video Specialist
UNC Charlotte Recreation Center
Charlotte
08.2023 - 08.2025
- Created dynamic and engaging video content for social media platforms like Instagram.
- Used creative editing and engaging storytelling techniques to create high-quality emotional videos, typically in the form of Instagram reels.
- Generated video content to support marketing efforts at the university's Recreation Center.
- Facilitated meetings with professional staff to ensure effective communication and collaboration.
- Represented the university as an ambassador at on-campus events to engage prospective students.
- Worked well in a team-oriented environment to produce consistent and high-quality content
- Effectively managed time to meet deadlines and prioritize tasks.
Videographer
Charlotte Women's Basketball
Charlotte
11.2024 - 02.2025
- Filmed and edited high quality in game footage
- Produced high quality highlight reels
- Creating dynamic and engaging video content for social media platforms like Instagram
- Attending Press Conference and Award ceremonies to generate a comprehensive media library for archival and promotional purposes.
Photographer
Charlotte Women's Basketball
Charlotte
12.2022 - 02.2023
- Captured high-quality action shots for social media engagement
- Edited and retouched images to maintain high quality across multiple platforms
- Documented in-game moments for promotional campaigns
Education
Bachelor of Arts - Humanities & Earth and Social Science, Mass Media
University of North Carolina At Charlotte
Charlotte, NC05-2026
Skills
- Event coordination
- Social media marketing
- Content creation
- Video production
- Community outreach
- Adobe Premiere Pro
- Adobe Photoshop
- Team collaboration
- Community engagement
Skills And Certifications - Design Software
- Adobe Illustrator, Adobe Certified Professional, 06/22
- Adobe Photoshop, Adobe Certified Professional, 06/22
- Experience creating content for collegiate athletics and recreation audiences
- Strong knowledge of NBA, WNBA, collegiate basketball, player storylines, and sports culture
- Passion for basketball media, digital storytelling, and audience engagement
Campus Involvement
- Event Coordinator, Minorities in Sports Next (M.I.S.), UNC Charlotte, 08/25
- Vice President, UNC Charlotte Club Flag Football, 08/23
- Creative Director, UNC Charlotte Epochal 9, 11/23, 05/24
- Media Chair, UNC Charlotte Building Black Students, 06/23, 02/24
- Member, Niner Style, 09/22, 05/23
- Photographer, Niner Times, 08/22, 05/23
Timeline
Student Coordinator of Outreach and Engagement
UNC Charlotte Recreation Center
08.2025 - 05.2026
Videographer
49er Gearshop
05.2025 - 08.2025
Videographer
Charlotte Women's Basketball
11.2024 - 02.2025
Video Specialist
UNC Charlotte Recreation Center
08.2023 - 08.2025
Photographer
Charlotte Women's Basketball
12.2022 - 02.2023
Bachelor of Arts - Humanities & Earth and Social Science, Mass Media
University of North Carolina At Charlotte