Shraddha Bansode
Raleigh
Summary
Strategic marketing professional with over 6 years of experience in paid media, content strategy, and digital marketing. Demonstrated success in enhancing brand engagement and optimizing advertising performance through data-driven solutions. Skilled in cross-functional collaboration and managing comprehensive campaign execution for global brands.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Paid Media Manager
SmartBug Media
07.2024 - Current
- Managing and optimizing paid media campaigns across 45+ client accounts, overseeing $100K+ in monthly ad spend.
- Reducing cost per lead by up to 35% and increasing ROAS through ongoing testing, targeting, and bid strategy refinement.
- Collaborating directly with business owners to align paid media and social advertising with business goals and sales objectives.
- Conducting keyword and audience research to improve campaign CTRs by 20% and lower CPC by 15% on average.
- Developing and presenting detailed monthly performance reports and dashboards, helping clients make data-driven decisions.
- Managing budgets and adjusting bidding strategies to maintain average ROAS above 400% across key accounts.
- Increasing client ad spend by 10% in high-performing campaigns, contributing to overall revenue growth at SmartBug.
- Troubleshooting and resolving campaign and platform issues, ensuring campaign stability.
Marketing Coordinator
BuzzFeed
12.2023 - 06.2024
- Collaborating with internal teams to craft analytical narratives for campaign recaps, providing valuable insights to BuzzFeed UK & Canada clients.
- Producing tailored Post-Campaign Analysis decks focused on BuzzFeed's KPIs and client objectives, translating raw data into actionable recommendations.
- Managing insertion order (IO) submission and approval process, ensuring seamless execution of campaign strategies.
- Contributing to creating reports and delivering insightful analyses, enriching the client experience, and driving campaign success.
- Contract position
Social Media Content Creator
Freelancer
01.2022 - 11.2023
- Skillfully curated a diverse range of beauty content, leveraging a deep understanding of industry trends, product knowledge, and audience preferences to create engaging and relevant posts at @beautyfixwiths (32.5K+ followers).
- Collaborated with brands such as CeraVe, Topicals, Lancôme, Peace Out Skincare, Vichy, and more, creating video content that aligns with the brand's marketing campaign.
- Identified and translated emerging trends into creative content ideas that resonated with the target audience.
Content Marketing Associate
Emeritus
09.2021 - 01.2022
- Established close partnerships with the design team to meet the launch deadlines for multiple leading global university programs.
- Spearheaded the deployment of marketing collateral across digital marketing campaigns, overseeing the entire process from ideation to execution, while also focusing on ongoing optimization and enhancement.
- Consistently update online content to ensure it meets SEO best practices while adhering to Emeritus's style guidelines.
- Monitored and analyzed key content performance metrics, including traffic, engagement, conversion rates, and social interactions, to iteratively refine Emeritus's content strategy.
- Based in Mumbai
Digital Marketing Associate
ReadyAI
08.2020 - 06.2021
- Planned and executed all digital marketing, including SEO, marketing database, email, social media, and influencer advertising to increase inbound leads.
- Created and maintained calendars for organic social media posting across multiple platforms (Facebook, Twitter, LinkedIn, Instagram, etc).
- Managed Google Analytics reporting related to the digital channels & provided suggestions to improve website performance.
- Measured and reported the performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).
- Remote position
Market Research & Digital Analytics Intern
SpotCo
New York
09.2019 - 12.2019
- Worked with consumer planning tools and distilled findings into audience personas that informed digital design + media mix decisions.
- Worked on audience research projects to inform tactical strategies, designed research approaches, and created reports with SurveyGizmo.
- Used G-suite tools like Google Analytics, Google Tag Manager, and Google Ads to diagnose website performance.
- Conducted market research for a leading film studio to gauge the success of 20+ upcoming titles on Broadway; created impactful data visualizations to show the results.
- Created a data repository based on historical data for 10+ shows across different platforms to establish benchmarks for future media planning efforts.
Event Marketing Assistant
New York University
New York
09.2018 - 09.2019
- Event duties included setting up and breaking down the event space(s), assisting with guest check-in and registration, passing microphones during Q&A sessions, overseeing event proceedings, and providing general guest services.
- Responded to inquiries using EMS showcasing comprehensive knowledge of the Center's resources, activities, policies, services, and programs.
- Addressed visitors' issues to ensure guest satisfaction & worked closely with Event Coordinators to schedule, and coordinate tasks related to catering, event set up, clean up, and closing procedures.
Advertising Copywriter
Experience Commerce
Mumbai
08.2017 - 05.2018
- Strategized with creative partners to develop strong integrated campaigns for various businesses; evolved advertising communications on an ongoing basis to improve marketing performance.
- Leveraged analytics reporting and social data to refine storytelling and topics & curated projects from concept production to completion.
- Created effective copy for paid search, email marketing, websites, blogs, launches, and outdoor campaigns.
Content Marketing Associate
SyncWorks
Mumbai
05.2015 - 12.2016
- Leveraged the holistic understanding of brands' market positioning and potential to define the entire editorial roadmap & ensured execution of various channel-specific marketing campaigns for brands such as Mahindra & Mahindra & Asian Paints.
- Created and executed a content marketing strategy that improved a range of marketing and sales objectives from brand awareness to lead generation.
- Worked with major e-learning organizations & created content pieces for internal corporate communications.
Education
Bachelor's Degree - Mass Media (Advertising)
University of Mumbai
Mumbai, IndiaMaster's Degree - Integrated Marketing (Analytics)
New York University
New York, NYSkills
- Asana
- Wrike
- Teamwork
Certification
- Google Ads Certification: Search, Display & Measurement
- Advanced Google Analytics Certification
- SQL for Business
- Search Engine Optimization Certification by HubSpot
- Data Visualization with Tableau
- MS Excel for Marketers
Timeline
Paid Media Manager
SmartBug Media
07.2024 - Current
Marketing Coordinator
BuzzFeed
12.2023 - 06.2024
Social Media Content Creator
Freelancer
01.2022 - 11.2023
Content Marketing Associate
Emeritus
09.2021 - 01.2022
Digital Marketing Associate
ReadyAI
08.2020 - 06.2021
Market Research & Digital Analytics Intern
SpotCo
09.2019 - 12.2019
Event Marketing Assistant
New York University
09.2018 - 09.2019
Advertising Copywriter
Experience Commerce
08.2017 - 05.2018
Content Marketing Associate
SyncWorks
05.2015 - 12.2016
Bachelor's Degree - Mass Media (Advertising)
University of Mumbai
Master's Degree - Integrated Marketing (Analytics)
New York University