Shelby Major

- Generate $374M+ in pipeline and $23M+ in bookings across Canada and our Global Enterprise Segment in the Americas.

- Collaborate closely with field marketing teams and sales account teams to develop target account strategies and strategic marketing campaigns through outbound prospecting and event planning.

- Leverage tools like 6Sense, ZoomInfo, and Salesforce to identify buyer signals and accelerate top-deal opportunities.

- Serve as Segment Team Lead over 5 teammates, helping mentor and guide my peers to succeed.

- Recognized with Club Cisco sales award (Top 1%) for exceeding sales goals and driving business outcomes for FY24.

- Owned and strategically planned global outbound marketing campaigns, delivering over 150,000 registrations and 75,000+ net new leads.

- Executed integrated learning programs using virtual events, live workshops, and digital assets through our Customer Advocacy platform, Influitive.

- Collaborated with global go-to-market teams to align customer insights with product and marketing strategy.

- Managed campaign budgets and purchase orders to ensure alignment with compliance and attribution processes.

- Led a global customer advocacy program of 12,000+, driving loyalty, customer stories, and engagement with consistent 15% year over year growth.

- Nurtured over 3,000 customers through targeted content, increasing certification adoption and sales revenue.

- Created and Implemented multi-channel social media engagement strategies measured through campaign analytics and feedback loops.

- Launched customer learning programs through our Cisco Learning Network to guide customers through an end-to-end learning experience for 4 of our certifications.

- Planned events including virtual webinars and Cisco Live in-person conference booths for both the US and European markets to enhance customers' continuous learning journeys.

- Expanded the number of on-the-ground teams by 150% to expand our national presence on college campuses.

- Organized and lead teams to 45% growth at each respective college campus through social media campaigns and guerilla marketing techniques.

- Worked to create and execute email, digital and social media marketing campaigns. Used Google Analytics, PeopleMap, Instagram Analytics and Branch Metrics to analyze each campaign and learn for the next.

- Launched and managed the first-ever Curtsy Pop-Up Store in Tuscaloosa, Alabama.

- Implemented an advocate marketing program for over 300 Brand Ambassadors and managed the program through excellent communication, analytics and creative campaigns that led towards the expansion and growth across our markets.