Sharon Fogarty
Wilmington
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Innovative and forward-thinking sales and event manager with 20 years of experience leading widely diverse, high-impact events. Passionate public relations and marketing expert with ideal analytical and project management skills for vibrant and fiscally successful events. Delivers timely problem-solving and mobilizes engaged and loyal corporate teams. Dedicated to customer focus, clear communication and satisfied attendee experiences.
Overview
25
25
years of professional experience
Work History
Director of Event Management/Sales
Cameron Art Museum
03.2022 - Current
- Streamlined event planning processes for increased efficiency and reduced operational costs.
- Managed high-profile events with tight deadlines, ensuring seamless execution and positive client feedback.
- Strengthened internal team dynamics through regular training sessions on best practices in event management methodologies.
- Manages the facility rental program by identifying prospects, networking, creating, maintaining, and cultivating relationships with existing and potential clients.
- Provides facility tours and negotiates contracts with potential clients. Manages all rental contracts, fees, and administrative details of facilities rentals. Follows up with clients to resolve any invoice issues and overdue accounts.
- Implemented creative marketing campaigns for successful promotion of events, driving registration numbers and overall attendance.
- Developed strong vendor relationships to negotiate contracts and secure optimal pricing for event services.
- Spearheaded fundraising initiatives during charity events, leveraging strong community connections to secure donations and raise awareness for worthy causes.
Event Sales and Contract Manager
Hyatt Global Marketing Corp.
06.2017 - 03.2022
- Responsible for short and long term management of Event Sales and Event Planning
- Develop and recommend the budget, marketing plans and objectives
- Lead co-workers and encourage long term, relationships with customers to ensure event sales success
- Administer all phases of the event department, including sales, marketing, planning and servicing
- Write and negotiate sales according to corporate procedures
- Attend Commerce, Lodging and all Local Business Guild meetings to promote.
- Achieved successful contract negotiations by thoroughly reviewing and analyzing proposals, agreements, and terms.
- Coordinated office events, seminars and meetings for staff and clients.
- Negotiated and executed contracts on behalf of department.
Sales and Marketing Director
Hard Rock International
09.2015 - 05.2017
- Write and negotiate sales contracts according to corporate procedures
- Create, maintain, and organize electronic files, schedules and reports
- Meet clients for event bookings
- Generate event contracts in Sales Force program, responsible for all correspondence and payment
- Execute and attend facility buyouts and functions to ensure satisfaction and promote business
- Meet with GM of dining to ensure contract menu execution
- Promote through all social media platforms
- Organize Email Blasts, communication with staff members through meetings
- Promote through all social media platforms
- Attend Commerce, Lodging and all Local Business Guild meetings to promote
- Coordinate on-site events, and staging for fashion shows, trunk shows, wine tastings and fundraisers.
- Cultivated a network of industry contacts that contributed to business development efforts and partnership opportunities.
- Built strong internal relationships across multiple departments including finance, operations and customer service to ensure seamless execution of sales and marketing initiatives.
Sales and Marketing manager/production
Isle Style Salon and Boutique
04.2015 - 05.2017
- Manage customer relations, account for boutique and spa sales, vendor negotiations and communications
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Coordinate on-site events, including marketing to guests, development of food and beverage menus, and staging of merchandise and all events
- Promote and produced fashion shows, trunk shows, wine tastings and Fundraisers
- Manage budget, production costs/methods, and market characteristics
- Developed and manage client relationships; responsible for sourcing product for clients and salon.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
Sales and Event Manager
A Thyme Savor
08.2012 - 03.2015
- Created sales, marketing, event design and coordination of activities
- Project management for events, scheduling of staff, coordination of food, bar and wine service, design, entertainment and guest support
- Coordinated services for events, such as accommodation and transportation for participants, facilities, catering, signage, displays, and printing.
Director of Marketing, Sales and Client Relations
Fogarty Builders of the Keys, Inc.
06.2005 - 06.2012
- Advised clients on all aspects of interior design factors such as space planning, layout and utilization of furnishings or equipment, and room coordination
- Subcontracted fabrication, installation, and arrangement of carpeting, fixtures, accessories, draperies, paint and wall coverings, artwork and furniture
- Consulted and negotiated with clients to prepare project specifications
- Directed, reviewed, and approved product design and changes
- Processed all correspondence and paperwork related to accounts.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
Show Room Sales Manager
Clarence House Fabrics
06.1999 - 02.2004
- Displayed fabrics for sale to interior designers, placed orders for fabric delivery, provided samples
- Developed relationships with designers and clients to promote and increase sales
- Liaised with management executives and clients to discuss and implement design ideas and sales.
- Facilitated an exceptional customer experience by cultivating a welcoming showroom atmosphere conducive to exploring products at leisure.
- Conducted thorough performance evaluations of sales team members to identify areas for improvement and tailor individual development plans accordingly.
- Consistently exceeded monthly sales targets through proactive client engagement methods such as follow-ups on leads or inquiries received from various sources like online reviews or recommendations from satisfied clients previously served satisfactorily.
- Optimized vendor relations by regularly reviewing contracts, renegotiating terms when necessary, and fostering open communication channels for issue resolution.
Education
Interior Design -
Mount Vernon College
Washington, DCBachelor of Fine Arts/ Textile design -
Fashion Institute of Technology
New York, NYSkills
- Proficient in Microsoft Office Suite
- CAD
- Fresh Test
- Sales Force
- Delphi
- Hootesuite Social Media Scheduling
- Review Pro Guest Rating Systems
- Work Front Creative
- Visergy Website Design
- Playground Email Blast Platform
- Chrome River expense reporting
- Event Marketing
- Sponsorship development
- Creative Direction
Daily Responsibilities
An eight hour day is never consistent and requires assessing each situation individually to find the best way to proceed (often within a 10 minute time frame). Organization for myself and all others is key - multi-tasking has become second nature. Providing cost-effectiveness and practicality in creative and ROI based situations. Confidence always; self-direction and the ability to accomplish tasks independently or with a team, clients and vendors. Clients met, events planned, contracts created, Social Media, Guest Ratings, Website Updated, Email advertising and Musicians signed.
Timeline
Director of Event Management/Sales
Cameron Art Museum
03.2022 - Current
Event Sales and Contract Manager
Hyatt Global Marketing Corp.
06.2017 - 03.2022
Sales and Marketing Director
Hard Rock International
09.2015 - 05.2017
Sales and Marketing manager/production
Isle Style Salon and Boutique
04.2015 - 05.2017
Sales and Event Manager
A Thyme Savor
08.2012 - 03.2015
Director of Marketing, Sales and Client Relations
Fogarty Builders of the Keys, Inc.
06.2005 - 06.2012
Show Room Sales Manager
Clarence House Fabrics
06.1999 - 02.2004
Interior Design -
Mount Vernon College
Bachelor of Fine Arts/ Textile design -
Fashion Institute of Technology
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