Summary
Overview
Work History
Education
Skills
Timeline
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SHAQUAN COTTON

Garner

Summary

Sales & Business Development Professional with a strong spirit and positive mindset. Goal-oriented and a self-starter focused on generating sustained positive growth. Possesses an innate ability to connect, train, and mentor others. Result-driven with data-driven presentation and closing skills, recognized as a natural salesperson. Demonstrated ability to increase market share, improve marketplace awareness, and enhance company brand image. Passionate about connecting seniors with the right solutions and resources.

Overview

15
15
years of professional experience
4023
4023
years of post-secondary education

Work History

Consultant

Gogettas Hauling
Garner
09.2024 - 07.2025
  • Collaborated with team to optimize hauling routes and improve efficiency.
  • Assisted clients in scheduling pickups and deliveries for their hauling needs.
  • Conducted site assessments to determine appropriate equipment for various loads.
  • Engaged with clients to address inquiries and resolve service issues promptly.
  • Trained new staff on operational procedures and safety guidelines effectively.
  • Monitored vehicle maintenance schedules to ensure optimal performance of equipment.
  • Reviewed existing policies and procedures to suggest necessary improvements.
  • Evaluated existing systems and processes against industry best practices to enhance efficiency.
  • Maintained positive working relationship with fellow staff and management.
  • Wrote and submitted reports on industry trends, prompting managers to develop business plans.

External Marketing Director

Carver Rehabilitation & Living Center
Durham
01.2024 - 08.2024
  • Developed marketing strategies that enhanced brand visibility across multiple channels.
  • Managed social media campaigns to engage target audiences effectively.
  • Collaborated with sales teams to align marketing efforts with business objectives.
  • Oversaw content creation for promotional materials and online platforms.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Organized promotional campaigns, including social media, print materials, press releases, and website content.
  • Updated web pages and social media profiles with engaging and current content.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Analyzed sales data to measure the effectiveness of marketing initiatives.
  • Recruited and managed a team of marketers responsible for executing projects.
  • Managed relationships with advertising agencies and vendors.
  • Negotiated with vendors and media outlets to secure favorable terms for advertising and promotional activities.
  • Established KPIs and reporting systems to measure marketing effectiveness and ROI.
  • Directed the customer relationship management (CRM) strategy, including segmentation, targeting, and personalization tactics.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.

Senior Director of Sales & Marketing

Senior Lifestyle Corporation
04.2021 - 05.2024
  • Decorated and created model units for community tours
  • Utilize referral services to elevate census growth
  • Maintain two or more communities within the region as marketing director for census growth
  • Maintain CRM for real time census data
  • Work directly with maintenance Shan property appearance
  • Led strategic initiatives to enhance resident engagement and satisfaction within communities.
  • Directed operational budgets, ensuring efficient resource allocation across multiple locations.
  • Collaborated with regional managers to develop and implement best practices in senior living services.
  • Mentored leadership teams, fostering professional development and improving management skills.
  • Analyzed market trends to inform strategic planning and community development efforts.
  • Lead cross-functional teams in developing creative solutions to challenging problems.

Senior Community Relations Director

Oaks at Tucker
Tucker
05.2023 - 11.2023
  • Increased occupancy from 31% to 69% within 4 months of assuming SRD position.
  • Planned and executed community networking & all marketing events to brand and bring awareness to Oaks Communities and our product offerings.
  • Train & Mentor Director of Sales & Marketing during onboarding throughout Georgia that are in the cluster market.
  • Constructively partner with regional team members to continuously stream-line operational, clinical, and marketing objectives to generate sustained growth in all major established metrics of our industry such as occupancy and companion living levels, inquiry, and tour protocols, closing techniques and ratios, follow-up systems, customer satisfaction.
  • Facilitate, direct, and assist with market research including competitive analysis, demographics for shared market of 2 communities and support Divisional Director Sales & Marketing on other communities as needed.
  • Identify, establish, and nurture long-term professional relationships with key referral sources to maintain a consistent pipeline of quality referrals and move-ins.
  • Created & fostered a positive sales culture in the community by collaborating, partnering together with a shared vision for the community & outcomes for residents.
  • T3 Conversion Metrics (May-Nov) prospect to tour -45%, Tour to Move in -49%.
  • Facilitated consumer relations or relationships between managers and employees or different branch offices.
  • Produced films and other video products, regulating distribution and operating film library.
  • Observed and reported on social, economic and political trends that affect employers.
  • Coordinated positive media interviews and events sponsorships.
  • Established and maintained working relationships with clients, government officials and media representatives.
  • Developed and maintained company corporate image and identity using logos and signage.
  • Participated in town hall meetings, forums, conferences and other events related to community outreach efforts.
  • Organized volunteer opportunities for residents and local organizations.
  • Managed social media platforms to promote community activities and updates.
  • Coordinated events that fostered resident involvement and interaction.

Healthcare Liaison & Medication Technician

RLS Agency Healthcare
06.2018 - 04.2021
  • Establish relationships in market with key referrals sources such as: senior living communities, personal care homes, skilled nursing facilities, rehabilitation facilities, hospitals.
  • Partner with referral sources on staffing all needs to support in patient / resident care.
  • In the height of covid in 2020 -I secured 8 contracts from key referrals in need of staffing support in 2021 from Jan-April secured 10 agency contracts from key referral sources in need of staffing support.
  • Partnered with senior living communities to teach & train med tech positions.

Business Office Manager

Absolute - Healthcare
05.2010 - 06.2018
  • Process admissions and discharge document.
  • Scheduling and confirming patient appointments.
  • Billing and recording medical charts; data entry.
  • Managing medical files with coding expertise and medical insurance billing.
  • Electronic medical records; medical insurance billing.
  • Increased occupancy from 59% to 84% within 7 months of assuming DSM position.
  • Planned and executed community networking & all marketing events to brand and bring awareness to SLC communities and our product offerings.
  • Proactively provide hands-on coaching and field support for 2 communities in all aspects of the internal and external sales and marketing process.
  • Train & Mentor Director of Sales & Marketing during onboarding throughout North Carolina that are in cluster market.
  • Constructively partner with regional team members to continuously stream-line operational, clinical, and marketing objectives to generate sustained growth in all major established metrics of our industry such as occupancy and companion living levels, inquiry, and tour protocols, closing techniques and ratios, follow-up systems, customer satisfaction.
  • Facilitate, direct, and assist with market research including competitive analysis, demographics for shared market of 2 communities and support Divisional Director Sales & Marketing on other communities as needed.
  • Created & fostered a positive sales culture in the community by collaborating, partnering together with a shared vision for the community & outcomes for residents.
  • T3 Conversion Metrics (Jan-Feb) prospect to tour -30%, Tour to move in -40.

Education

Central Carolina Community College
Sanford , Nc

Class A CDL - CDL

Carolina Trucking Academy
Raleigh , Nc
11.2013 - 07.2014

Wound Care Tech - Wound Care Tech

UNC Healthcare
Chapel Hill , Nc
02.2009 - 02.2009

Med Tech - Med Tech

Dorthea Dix
Raleigh , Nc
10.2000 - 10.2000

Hillside
Durham , Nc

Certified Nursing Assistant

Gerricare
Durham , Nc
02.1996 - 03.1996

Some College (No Degree) - Business Administration

Wake Tech Community College
Raleigh , Nc

Some College (No Degree) - Health Care Administration

Temple College
Temple, TX

Skills

  • Strong Spirit
  • Positive Mindset
  • Goal-Oriented
  • Self-Starter
  • Focused on Generating Sustained Positive Growth
  • Ability to Connect
  • Train
  • Mentor
  • Result-Driven
  • Data Driven
  • Presentation Skills
  • Closing Skills
  • Natural Salesperson
  • Tenacious
  • Ability to Increase Market Share
  • Improve Marketplace Awareness
  • Enhance Company's Brand Image
  • Passion for Connecting Seniors with Solutions and Resources
  • Marketing strategy
  • Sales management
  • CRM administration
  • Market research
  • Team leadership
  • Effective communication
  • Problem solving
  • Market penetration
  • Requirements gathering
  • Verbal and written communication
  • Goal setting
  • Disaster recovery planning
  • Executive support
  • Strategic growth management
  • Assessments
  • Project management
  • Operations analysis
  • Business analysis
  • Financial modeling
  • Management coaching
  • Sales strategy

Timeline

Consultant

Gogettas Hauling
09.2024 - 07.2025

External Marketing Director

Carver Rehabilitation & Living Center
01.2024 - 08.2024

Senior Community Relations Director

Oaks at Tucker
05.2023 - 11.2023

Senior Director of Sales & Marketing

Senior Lifestyle Corporation
04.2021 - 05.2024

Healthcare Liaison & Medication Technician

RLS Agency Healthcare
06.2018 - 04.2021

Class A CDL - CDL

Carolina Trucking Academy
11.2013 - 07.2014

Business Office Manager

Absolute - Healthcare
05.2010 - 06.2018

Wound Care Tech - Wound Care Tech

UNC Healthcare
02.2009 - 02.2009

Med Tech - Med Tech

Dorthea Dix
10.2000 - 10.2000

Certified Nursing Assistant

Gerricare
02.1996 - 03.1996

Central Carolina Community College

Hillside

Some College (No Degree) - Business Administration

Wake Tech Community College

Some College (No Degree) - Health Care Administration

Temple College

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SHAQUAN COTTON