Sarah Woods
Asheville
Summary
Marketing professional with proven ability to drive impactful campaigns and enhance brand visibility. Skilled in strategic planning, digital marketing, and data analysis, with strong focus on team collaboration and flexibility. Known for achieving results and adapting to changing market needs, bringing creativity and leadership to every project.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Director of Marketing
Catalis Dental Lab Partners
01.2025 - Current
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for new DSO accounts, resulting in increased sales and market share.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
Product and Corporate Accounts Marketing Manager
National Dentex Labs
07.2022 - 12.2024
- Lead efforts to increase brand awareness within the DSO sector and generated leads while managing collaborative marketing campaigns and programs for over 200 DSO/GPO customers.
- Managed marketing and sales budgets to develop and execute marketing strategies, budgets and sales plans for DSO/GPO business segments.
- Performed thorough market research and competitive analysis to understand and effectively communicate new product value proposition.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Communicated value and position to sales team and lead the development of marketing tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
Director of Marketing and Sales
SmileSnap
04.2020 - 02.2022
- Increased channel revenue through effective partner engagement strategies, such as joint marketing campaigns, strategic software integrations, affiliate commissions, and special pricing.
- Oversaw and executed all marketing projects including case studies, webinars, social media marketing, email marketing, and co-marketing projects with strategic partners.
- Worked closely with Sales, Marketing, and Product teams to identify and validate go-to-market strategies, joint value propositions, account strategies, and market opportunities.
President
Core Dental Solutions
09.2015 - 03.2020
- Built a digital marketing firm from the ground up that specialized in driving brand reputation and awareness and lead generation for dental practices
- Oversaw website and social media design and digital and print collateral development at multiple startup and newly-acquired companies leading to a 100% average increase in customer acquisition.
Marketing Project Manager
Integrated Micro-Chromatography Systems
04.2018 - 02.2019
- Recruited by a biotechnology company to manage multiple concurrent initiatives including digital, content, and event campaigns and develop enhanced collateral on a $125k annual budget
- Developed engaging website, email, and print content that boosted unique site visits, open and clickthrough rates, and inbound lead generation
- Launched an email campaign across 3k+ prospects and existing customers that increased the average open rate to 25% and the average clickthrough rate to 6%.
Marketing Director
Imagine Advanced Dental Arts
08.2013 - 09.2014
- Presided over all marketing operations at a renowned practice offering comprehensive and cosmetic dentistry with a none defined annual budget
- Placed significant focus on social media and SEO strategies to elevate inbound lead generation by 100% and new customer acquisition by 20%
- Produced and directed patient testimonial videos and shot before-and-after photos to create improved social media campaigns.
Education
Bachelor of Science in Business Administration (Marketing Concentration) -
Thomas Edison State University
Skills
- Program / Campaign Management
- SEO, SEM / PPC, and Web Analytics
- Strategic Partnerships / Alliances
- Brand Storytelling
- Go-to-Market Strategy
- ROI and Conversion Optimization
- Creative Direction
- Vendor and Agency Management
- Budgeting and Allocation
Certification
Inbound Marketing Certification, HubSpot
Timeline
Director of Marketing
Catalis Dental Lab Partners
01.2025 - Current
Product and Corporate Accounts Marketing Manager
National Dentex Labs
07.2022 - 12.2024
Director of Marketing and Sales
SmileSnap
04.2020 - 02.2022
Marketing Project Manager
Integrated Micro-Chromatography Systems
04.2018 - 02.2019
President
Core Dental Solutions
09.2015 - 03.2020
Marketing Director
Imagine Advanced Dental Arts
08.2013 - 09.2014
Bachelor of Science in Business Administration (Marketing Concentration) -
Thomas Edison State University
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