Sarah Baxter
Knightdale
Summary
Strategic Account Manager with 14+ years of experience driving revenue growth across academic publishing, digital products, journals, eBooks, and Open Access (OA) solutions. Proven success developing and executing territory sales strategies, expanding key accounts, and exceeding revenue targets within the academic library market. Skilled in consultative selling, consortia negotiations, stakeholder engagement, and data-driven account planning. Recognized for building long-term client partnerships while identifying new business opportunities and increasing portfolio value. Experienced working independently in remote environments while managing multi-state institutional accounts and travel schedules.
Overview
13
13
years of professional experience
Work History
Consortia Account Manager
Oxford University Press
Cary
05.2020 - Current
- Revenue Generation: Consistently meet and exceed annual sales targets for online products, journals, eBooks, and Open Access agreements through proactive account management and consultative selling strategies
- Strategic Negotiations: Lead complex negotiations for high-value library consortia agreements, ensuring sustainable profitability, strong customer retention, and long-term partnership growth.
- Business Development: Proactively identified expansion opportunities within existing accounts and secured large-scale one-time purchases, upsells, and multi-year agreement growth through consultative sales strategies.
- Sales Enablement: Utilize Highspot and dynamic landing pages to deliver compelling, data-driven
presentations to high-level stakeholders. - Market Leadership: Represent OUP at industry conferences, webinars, and customer events as a subject matter expert within academic publishing and institutional sales.
Institutional Sales Associate
Oxford University Press
Cary
07.2013 - 05.2020
- Portfolio Management: Cultivated relationships with hundreds of institutional accounts in academic library markets, contributing to strong retention and significant revenue growth.
- Cross-Functional Collaboration: Collaborated with marketing and editorial teams to create sales collateral, email campaigns, and customer communications, enhancing lead generation and engagement.
- Agility & Leadership: Acted as interim Sales Representative during colleague leaves, ensuring revenue continuity and customer retention for high-priority accounts.
- Analytical Support: Monitored market activity and customer trends to identify opportunities for portfolio expansion and competitive positioning.
Education
Bachelor of Arts -
Meredith College
Raleigh, NC05-2007
Skills
- Consortia Negotiations & Contract Renewals
- Academic Library Sales
- Journals, eBooks & Open Access (OA)
- Territory & Account Strategy
- New Business Development & Upselling
- Consultative & Solution-Based Selling
- Revenue Growth & Sales Forecasting
- Market & Competitor Analysis
- Pricing Analysis & Data Synthesis
- CRM Management (Salesforce, Highspot, SAP)
- Cross-Functional Collaboration
- Webinar & Presentation Delivery
- Advanced Excel & Pricing Models
- Stakeholder Relationship Management
Timeline
Consortia Account Manager
Oxford University Press
05.2020 - Current
Institutional Sales Associate
Oxford University Press
07.2013 - 05.2020
Bachelor of Arts -
Meredith College