Samantha Burkhart
Lexington,NC
Summary
Experienced and results-driven Marketing Manager with over five years of expertise in social media management, content creation, event planning, and strategic marketing execution. Seeking to leverage my skills in a dynamic environment to drive growth and brand success.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager
Rock Outdoors
04.2021 - Current
- Guide the marketing strategy for three retail locations, increasing brand visibility through innovative campaigns and multi-channel engagement
- Manage social media platforms (Facebook, Instagram, TikTok, YouTube), developing engaging content that drives audience interaction and brand loyalty
- Create and oversee signage and graphic design for in-store promotions and events, ensuring alignment with brand identity
- Plan, coordinate, and execute events, collaborating with vendors to manage budgets and deliver successful outcomes
- Direct e-commerce operations, streamlining processes for product listings, customer service, shipping, and order fulfillment
- Redesign website functionality and user experience, resulting in improved navigation and higher conversion rates
- Administer advertising and sponsorship budgets across locations, maximizing ROI through strategic allocation
- Analyze key performance metrics, maintaining detailed tracking systems to inform decision-making
- Collaborate with accounting to ensure timely vendor payments and budget compliance
Marketing Coordinator
Blakely Financial
03.2019 - 03.2021
- Managed all social media accounts, creating targeted content to build brand awareness
- Developed and maintained a comprehensive marketing calendar for streamlined operations
- Coordinated vendor meetings and assisted in event planning to support company initiatives
- Maintained back-end website management, optimizing content for search and functionality
Administrative Assistant
Smith Civic Center
02.2018 - 03.2020
- Generated rental contracts and quotes, providing exemplary customer service
- Created advertisements and email campaigns to boost community engagement
- Managed phone lines, appointments, and logistics for seamless daily operations
Education
Bachelor of Science - Marketing
The University of North Carolina At Greensboro
Greensboro, NC12.2017
Skills
- Social Media Management
- Content Creation
- E-commerce Operations
- Event Planning and Coordination
- Budget Management
- ROI Analysis
- Website Management
- Canva Design
- Adobe Premier Pro
Certification
Notary Public, North Carolina
Timeline
Marketing Manager
Rock Outdoors
04.2021 - Current
Marketing Coordinator
Blakely Financial
03.2019 - 03.2021
Administrative Assistant
Smith Civic Center
02.2018 - 03.2020
Bachelor of Science - Marketing
The University of North Carolina At Greensboro
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