SAM RAINES
Asheville
Summary
Results-driven professional with a strong track record in managing client relationships and driving account growth. Exceed sales targets, secure key client participation, and educate clients on optimizing digital advertising strategies. Passionate about mentoring team members to support strategic goals.
Overview
8
8
years of professional experience
Work History
Account Director
Goodway Group
08.2022 - Current
- Manage key client relationships, fostering strong partnerships that have contributed to significant account growth and expanded business opportunities
- Consistently generate the highest revenue on the account, exceeding sales targets and driving overall business growth
- Secured client participation in key digital advertising tests, unlocking future revenue streams
- Mentored team members, contributing to team development and strategic growth
Communications Content Lead
Donnelley Financial Solutions
02.2022 - 06.2022
- Developed and maintained content for internal SharePoint website
- Managed internal communications campaigns to enhance employee engagement
- Conducted stakeholder interviews for internal audience stories
Customer Communications Specialist
Blossman Gas
05.2019 - 02.2022
- Wrote marketing materials, including press releases and newsletters
- Managed customer email inquiries, improving satisfaction and repeat business
- Led outreach for Energy Unplugged with Stuart Weidie podcast
Marketing Manager
High Country Furniture & Design
03.2017 - 05.2019
- Achieved over 40% growth in audience engagement through social media and email campaigns
- Built strong media relationships and executed strategic marketing campaigns
Education
Master’s Degree - Corporate and Professional Communication
Radford University
Radford, Virginia01.2016
Bachelor’s Degree - Public Relations, Management
Radford University
Radford, Virginia01.2014
Skills
- Client Relationship Management
- Campaign Execution & Optimization
- Content Development
- Revenue Growth Strategy
- Digital Advertising Education
- Mentorship
Timeline
Account Director
Goodway Group
08.2022 - Current
Communications Content Lead
Donnelley Financial Solutions
02.2022 - 06.2022
Customer Communications Specialist
Blossman Gas
05.2019 - 02.2022
Marketing Manager
High Country Furniture & Design
03.2017 - 05.2019
Bachelor’s Degree - Public Relations, Management
Radford University
Master’s Degree - Corporate and Professional Communication
Radford University
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