Ryan Samimian
Durham,NC
Summary
Marketing professional with a proven track record at The Antsy Sparkle, where I reframed brand narratives and launched campaigns. I drove significant sales growth while maintaining cooperation with other businesses. Skilled in data analysis, I use multilayered facets of data to generate marketing strategies.
Overview
5
5
years of professional experience
Work History
Lead Marketing Advisor
The Antsy Sparkle
08.2023 - Current
- Reframed the brand story to emphasize “micro-companionship”, causing a significant jump in sales and a noticeable decrease in discomfort among test groups
- Built a televised advertising campaign that drove the jump of the product from novelty to mainstream
- Launched a research based education program, informing about the mental health benefits of the low-stress, low-maintenance creatures
- Forming connections with therapists, school counselors, and human resource teams to provide the services of the company as a support tool
Public Relations Assistant
The Antsy Sparkle
06.2022 - 08.2023
- Drafted around 2 press releases per month and oversaw media relations.
- Worked with 5 major business partners to develop close relationships with cooperators and media.
- Created weekly high-quality newsletters to inform the public.
Regional Manager
Burger Hut
09.2020 - 06.2022
- Met and exceeded revenue goals, driving sales growth
- Maintained efficiency standards for 3 branch locations.
- Supervised staff to optimize productivity.
Education
Master of Science - Marketing
Arizona State University
Tempe, AZ05-2020
Skills
- Product positioning
- Leadership
- Data Analysis
- Marketing Management
- Brand Messaging
- Finance
Timeline
Lead Marketing Advisor
The Antsy Sparkle
08.2023 - Current
Public Relations Assistant
The Antsy Sparkle
06.2022 - 08.2023
Regional Manager
Burger Hut
09.2020 - 06.2022
Master of Science - Marketing
Arizona State University