Ryan Ketchmark
Moyock
Summary
Dynamic Category Merchant with a proven track record at Dollar Tree Stores, excelling in assortment strategy and financial acumen. Achieved successful financial results while leading cross-functional teams. Skilled in negotiations and presentation delivery, successfully launching innovative product lines that enhanced customer engagement and drove sales growth.
Overview
12
12
years of professional experience
Work History
Category Merchant
Dollar Tree Stores
02.2018 - Current
- Sourced and developed products spanning Baby Needs, Dental Care, First Aid, and Medicine/Supplements to maximize sales and margin productivity, turn objectives, and customer engagement.
- Worked in cross-functional teams to develop comprehensive financial plans leading into each buying season.
- Developed and incorporated a new multi-price assortment into existing in-line space, securing senior leadership support for a new "schematic" strategy.
- Successfully navigated a full supply chain transition to temperature controlled environments while minimizing impacts to sales and in-stock positions.
- Achieved Financial Score of over 100 for most recent fiscal year.
- Ended most recent fiscal year with the highest ranking Forecast Accuracy score for all of Merchandise.
Associate Merchant - Pet
Dollar Tree Stores
06.2017 - 02.2018
- Assumed full Merchant responsibilities for all sub-departments within Pet.
- Developed, tested, and launched jerky based snacks/treat program based on market research.
- Diversified import supplier matrix through sourcing and negotiation, spanning product categories such as rope toys, vinyl toys, rawhide, collars/leashes.
- Partnered with internal and external stakeholders to develop new private label dog and cat food lines.
- Launched first branded dry dog food offering for $1.00 retail in our stores.
- Worked with supplier to re-engineer cat litter bag to reduce significant costs due to damages.
Associate Merchant - Candy
Dollar Tree Stores
12.2015 - 06.2017
- Responsible for sourcing and developing full candy assortments for all holiday selling seasons (Valentines, Easter, Halloween, Christmas).
- Tasked with improving sell throughs and minimizing markdowns through assortment development and investment decisions.
- Responsible for ensuring store planners accurately convey the merchandising strategy for the season.
- Launched strategy to utilize different PDQ's for SKU's with and without markdown liability to allow stores to prioritize merchandising.
- Developed and launched seasonal "Gift Chocolate" program that is featured across end caps and 4-ways.
Associate Merchant - Stationery and Books
Dollar Tree Stores
08.2014 - 11.2015
- Supported Category Merchant strategy and initiatives on Stationery sub-departments and assumed full Merchant responsibility for Books department.
- Created and distributed custom Business Objects reporting to the wider Merchant team to aid in further business analysis.
- Completed two overseas Buying Trips while in the department.
- Developed and launched "Adult Coloring" program based on market trends that allowed us to drive sales within the Coloring Category.
- Leverage competition from two main suppliers of coloring books to improve spec of product offering with no impact to cost
CORE Merchandising Associate
Dollar Tree Stores
07.2013 - 08.2014
- Completed extensive rotation-based program across all areas of Merchandise.
- Tasked with embedding within and shadowing Merchandise roles, adding support where necessary.
- Responsible for preparing and delivering group presentations at the conclusion of every rotation and at the conclusion of the program.
- Selected to assist in HR recruiting task force where I was responsible for sourcing potential talent for corporate positions and conducting initial screening interviews.
Education
Bachelor of Science - Marketing Management
Virginia Tech
Blacksburg, VA05-2013
Skills
- AS400 - Merchant Onboarding Trainer
- Business Objects Report Creation
- Negotiations - Scotwork Training Session Completed
- Financial Acumen
- Presentation Delivery
- Assortment Strategy
Timeline
Category Merchant
Dollar Tree Stores
02.2018 - Current
Associate Merchant - Pet
Dollar Tree Stores
06.2017 - 02.2018
Associate Merchant - Candy
Dollar Tree Stores
12.2015 - 06.2017
Associate Merchant - Stationery and Books
Dollar Tree Stores
08.2014 - 11.2015
CORE Merchandising Associate
Dollar Tree Stores
07.2013 - 08.2014
Bachelor of Science - Marketing Management
Virginia Tech
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