Ron Rosso

As an Account Executive, I leverage my sales and marketing skills to build strong relationships with all levels of the distributors and retailers in the beverage universe including THC,CBD Spirits, Malt, Wine and Non Alch. I work with sales teams across the country and outside the US. I use company software, CRM, data, surveys, and crew drives to meet standards and goals. I also participate in marketing audits, company meetings, and events. My goal is to help negotiate for exposure and build brands. I graduated from the State University of New York at Fredonia with a Bachelor of Science in Business. I am passionate about delivering exceptional customer service and driving sales growth.

• Publix
• Harris Teeter
• Food Lion
• Lowes Food
• The Fresh Market
• Earth Fare
• BJ’s
• Safeway
• Giant
• Sams Club
• Walmart
• Costco
• Ingles
• Cost U Less
• Winn Dixie
• Total Wine

• Martinetti
• RNDC
• SGWS
• Johnson Brothers Mutual
• American Premium Beverage
• Georgia / Alabama Crown
• NDC
• Break Thru Beverage
• Atlanta Beverage
• RNDC DC, MD, VA, SC, GA, FL
• SWS SC and Washington Wholesale
• Empire NC and TN

• Newline Beverage, Market Manager, 01/01/25, Assist in finding brands that best fit our portfolio, Use my relationships and network to help establish a national distributor network, Call on chain buyers to help expand product distribution and execute programs, Look for platforms and opportunities that provide the best exposure for our brands, Measure trends and buying patterns, Work with distributor Kams, salespeople and managers to advance the growth of our portfolio
• Monster Energy, Field Sales Manager, Raleigh, NC, 08/01/24, Train distributor /Bottler business results in the Coca Cola Operating Unit in Raleigh, Greenville, North Carolina., Build relationships with all levels of the bottles and retails creating top of mind focus, Sell at retail level against quarterly initiatives, Use company software, CRM, data, surveys and crew drives to meet standards and goals, Participate in marketing audits, company meetings and events
• Papi Wines USA, Chain Director, 12/01/21, 03/01/23, Successfully secured new business with national and regional retail channels., Instrumental in evaluating and launching new Sales Planning tools., Restructured the company’s distribution strategy and secured new business with large National Chains – Publix, Kroger, Food Lion, Food City, PLCB and Cost U Less., Opened new markets within and outside the United States, growing the business by 20% over previous year., Negotiated with logistic and transportation companies reducing our transportation costs over $2.00 a case., Exhibited exceptional negotiation skills with our customers offering an array of supply chain solutions and margin improvement for their organizations.
• Schenk Wines USA, National Chain Manager, Raleigh, NC, 11/01/19, 11/01/21, Instrumental in adjusting our distribution method during Covid-19 pandemic and securing new channels., Responsible for National and Regional Chain customers and worked with distributor CAM’s, securing authorizations and programming., Responsible for managing the launch of Italian, Spanish, Organic Wines (including alcohol, low alcohol, no alcohol), Coordinated with Inmar Clearing House on all programs and input with the 3x3 dimensions and on-line platform.
• Quintessential Wines, Director of East Coast National Chains, Napa, CA, 11/01/18, 10/01/19, Oversaw legacy brands, while launching new brands, line extensions and private label products., Securing shelf space for new products in Harris Teeter, Food Lion, Kroger, Sams, and Lowes Foods., Maintained legacy brand business in Publix while extending new brands into 5 – Large National Chains., Built strong relationships with distributor CAMs and networks.
• Freixenet USA, Regional Sales Manager, Sonoma, CA, 10/01/12, 11/01/18, Managed distributor business in NC, SC, VA, TN, GA, AL., Secured multiple new placements and sparking programs in Costco, Harris Teeter, Food Lion, Lowes Foods, Kroger, Ingles, and Earth Fare., Coordinated point of sale (POS), maintained sales meetings, and developed core market blitz programs that increased our points of distribution by 25%.