Rohith Palakala
Charlotte
Summary
Salesforce Certified Administrator with four years of expertise in Salesforce CRM, focusing on administration, configuration, and business process automation. Proficient in implementing Sales Cloud, Service Cloud, and Experience Cloud, translating business needs into effective Salesforce solutions. Experienced in user and security management, customization of applications, and automation tools to enhance operational efficiency. Strong analytical skills with a track record of delivering data-driven insights and managing change through Agile methodologies.
Overview
4
4
years of professional experience
Work History
Salesforce Administrator
Centific
04.2019 - 03.2023
- Administered and supported Salesforce environments across Sales Cloud, Service Cloud, and Experience Cloud, ensuring smooth day-to-day operations for business users.
- Performed user management including creation and maintenance of users, profiles, roles, permission sets, public groups, and monitoring login/security policies.
- Configured custom objects, fields, page layouts, record types, field dependencies, picklists, and validation rules to meet evolving business requirements.
- Implemented automation using Flows, Process Builder, Workflow Rules, and Approval Processes to streamline lead assignment, case escalation, and notification processes.
- Designed and maintained reports and dashboards to provide actionable insights for sales, service, and operations teams.
- Managed data imports, exports, cleansing, deduplication, and error handling using Data Loader and Data Import Wizard while ensuring data integrity across environments.
- Administered sharing rules, organization-wide defaults (OWD), role hierarchy, field-level security, and permission sets to maintain Salesforce security compliance.
- Supported AppExchange applications such as DocuSign and Conga Composer for contract automation, e-signatures, and document generation.
- Assisted with Change Management and Deployments using Change Sets, basic Salesforce DX, and GitHub for version control.
- Collaborated with cross-functional teams to gather requirements, translate business needs into Salesforce configurations, and provide end-user support and training.
- Conducted system audits, Salesforce Optimizer reviews, and health checks to improve system performance and data quality.
- Participated in Agile ceremonies (daily stand-ups, sprint planning, retrospectives) using JIRA for task tracking and Confluence for documentation.
- Maintained detailed process and system documentation, ensuring smooth knowledge transfer and adherence to compliance standards.
- Environment: Salesforce.com, Sales Cloud, Service Cloud, Experience Cloud, Flows, Process Builder, Workflow Rules, Approval Processes, Reports & Dashboards, Data Loader, Data Import Wizard, Profiles, Roles, Permission Sets, Sharing Rules, Change Sets, AppExchange (DocuSign, Conga), JIRA, Confluence, MS Office.
Education
Masters - Computer Technology
Eastern Illinois University
Charleston, IL05-2025
Bachelor of Technology - Mechanical Engineering
Kamala Institute of Technology And Science
Karimnagar, Telangana, India05-2018
Skills
- Salesforce administration and configuration
- Data analysis and management
- Process automation and workflows
- Project management and collaboration
- Problem solving and decision-making
- Salesforce Cloud solutions (Sales, Service, Experience, Community)
- Reports and dashboards creation
- User administration and support
- Data migration and cleansing
- Security management and health checks
- Agile methodologies (Scrum, Kanban)
- Integration with third-party applications (DocuSign, Conga Composer)
- Technical documentation and training materials
Timeline
Salesforce Administrator
Centific
04.2019 - 03.2023
Masters - Computer Technology
Eastern Illinois University
Bachelor of Technology - Mechanical Engineering
Kamala Institute of Technology And Science
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