Rodney Winley
Wake Forest,NC
Summary
Seasoned professional in global patient engagement, clinical trial feasibility, site management and study enrollment performance. Strong experience in developing and implementing community health education programs and improving diverse representation in clinical trials.
Overview
41
41
years of professional experience
Work History
Head, R&D Patient Partnerships
CSL Behring
06.2019 - Current
- Create and managed a group dedicated to embedding patient insights and engagement strategies across the asset development lifecycle.
- Lead cross-functional, strategic initiatives aimed at embedding and increasing patient focus across the enterprise.
- Collaborated with stakeholders across R&D to develop and strategic and tactical strategic and tactical patient engagement plans.
- Leverage technology to improve patient insights and
- Responsible for the development, implementation and monitoring of Diversity Action Plans.
- Partner with the CSL Plasma enterprise to manage community engagement activities with the goal of improving CSL brand awareness and improve health literacy.
- Participate in industry-led initiatives to create standards for patient focused drug development.
Consultant, Strategy Development
Leapcure
11.2018 - 06.2019
- Supported sales and project activities by providing strategic input for advocacy based patient engagement programs.
- Served as a consultant for business structure and operations planning.
Executive Director, Feasibility & Advocacy
SynteractHCR
09.2013 - 09.2018
- Responsible for starting and growing a dedicated global patient engagement, feasibility and advocacy group consisting of 13 FTEs.
- Provided strategic planning, resourcing and oversight for Synteract's feasibility and advocacy support teams.
- Collaborated with therapeutic area leads and other internal and external stakeholders to incorporate feasibility and advocacy-based solutions to support clinical trial planning and enrollment optimization.
- Provided proposal and strategy support for business development activities.
Owner Consultant
Vission Consulting, LLC
12.2011 - 09.2013
- Conducted feasibility assessments, market research and enrollment modeling activities in support of clinical trials
- Developed and implemented patient-focused engagement programs to support clinical trial enrollment activities
Director, Strategic Development
MMG (Division of Ketchum)
06.2010 - 12.2011
- Led and participated in the development of indication-specific patient recruitment strategies in support of sales activities
- Pursued strategic partnerships with advocacy groups and other patient-facing organizations to enhance outreach capabilities
Associate Director, Global Feasibility
Kendle International
03.2009 - 06.2010
- Provided feasibility and patient recruitment advisory input in support of clinical trial strategy development activities
- Represented feasibility and patient recruitment in support of business development activities
Associate Director, Study Strategy & Planning
Bristol-Myers Squibb
06.2006 - 03.2009
- Provided oversight and strategic direction as the department lead at the Lawrenceville, NJ campus
- Managed a team consisting of 8 Market Communication Specialists who were responsible for global feasibility, patient engagement and enrollment metrics activities across the endocrinology, oncology, infectious disease, cardiology and rheumatology therapeutic areas
Patient Recruitment & Retention Consultant
University of California at San Francisco
01.2006 - 06.2006
- Provided patient recruitment and retention strategy support for NIH-funded studies being conducted as part of UCSF's translational research initiative, the Immune Tolerance Network
Executive Director, Client Relations
PharmaTech Solutions
01.2005 - 01.2006
- Responsible for strategy creation, proposal development and contract negotiations for patient recruitment and retention programs
- Provided management and oversight of the Client Relations team
Associate Director, Feasibility & Enrollment Support
PPD Development
12.2002 - 01.2005
- Served as the strategic subject matter expert for feasibility and patient engagement in support of business development activities
- Developed and implemented a data-driven feasibility process to complement survey-based site feasibility activities
- Spearheaded an organizational process improvement initiative which reviewed historic clinical trial performance data to identify organizational strengths and areas for improvement
Consulting - Sales Director
Acurian/Peak Research
01.2000 - 12.2002
- Acurian - Provided sales support for database-driven patient recruitment activities
- Peak Research - Supported a consortium of clinical research sites in the identification of clinical trial opportunities
Patient Recruitment Project Manager
Quintiles (Acquired Butler Clinical Recruitment)
06.1997 - 01.2000
- Responsible for project management of patient recruitment programs
- Provided oversight of advertising copy, material production (Radio, print and TV) and media planning and placement
Bilingual Call Center Representative
Butler Clinical Recruitment
10.1995 - 05.1997
- Performed duties as a bilingual (English/Spanish) support for national and regional patient recruitment programs
- Coordinated the referral of pre-screened patients to local investigators based on geographic proximity
Military Intelligence Analyst
United States Army
03.1984 - 04.1991
Education
MBA - Marketing
East Carolina University
Greenville, NCMA - Strategic Communication & Leadership
Seton Hall University
New Brunswick, NJBA - Journalism And Mass Communication
University of North Carolina
Chapel Hill, NCSkills
- Patient Engagement, RWE and PRO
- Global Feasibility & Site Management
- Enrollment Performance
- Direct Line Management
- Departmental Budget Management
- Resource Management
- Vendor Management
- Organizational Analysis and Planning
- Strategic Planning
- Change Management & Process Improvement
- Clinical Trial Diversity Planning & Management
- Patient Engagement Technology Innovation
Tools Systems
- TrialTrove
- Biopharm Insight
- GlobalData
- SiteTrove
- BioMed Tracker
- GrantPlan
- GrantManager
- BioPharm Clinical
- Zimewire
- TriNetX
- IMSHealth
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Head, R&D Patient Partnerships
CSL Behring
06.2019 - Current
Consultant, Strategy Development
Leapcure
11.2018 - 06.2019
Executive Director, Feasibility & Advocacy
SynteractHCR
09.2013 - 09.2018
Owner Consultant
Vission Consulting, LLC
12.2011 - 09.2013
Director, Strategic Development
MMG (Division of Ketchum)
06.2010 - 12.2011
Associate Director, Global Feasibility
Kendle International
03.2009 - 06.2010
Associate Director, Study Strategy & Planning
Bristol-Myers Squibb
06.2006 - 03.2009
Patient Recruitment & Retention Consultant
University of California at San Francisco
01.2006 - 06.2006
Executive Director, Client Relations
PharmaTech Solutions
01.2005 - 01.2006
Associate Director, Feasibility & Enrollment Support
PPD Development
12.2002 - 01.2005
Consulting - Sales Director
Acurian/Peak Research
01.2000 - 12.2002
Patient Recruitment Project Manager
Quintiles (Acquired Butler Clinical Recruitment)
06.1997 - 01.2000
Bilingual Call Center Representative
Butler Clinical Recruitment
10.1995 - 05.1997
Military Intelligence Analyst
United States Army
03.1984 - 04.1991
MBA - Marketing
East Carolina University
MA - Strategic Communication & Leadership
Seton Hall University
BA - Journalism And Mass Communication
University of North Carolina
Similar Profiles
Andrew C. BondAndrew C. Bond
Lead production supervisor B33 KC Fraction at CSL BehringLead production supervisor B33 KC Fraction at CSL Behring
Andrea SecchiaroliAndrea Secchiaroli
Senior Area Sales Manager-Specialty-Rare Disease at CSL Behring King of Prussia, PASenior Area Sales Manager-Specialty-Rare Disease at CSL Behring King of Prussia, PA
AWS MALKOAWS MALKO
Logistic Warehouse Operator at CSL BehringLogistic Warehouse Operator at CSL Behring