Rodney Winley
Wake Forest,NC
Summary
Seasoned professional in global patient engagement, clinical trial feasibility, site management and study enrollment performance. Strong experience in developing and implementing community health education programs and improving diverse representation in clinical trials.
Overview
41
41
years of professional experience
Work History
Head, R&D Patient Partnerships
CSL Behring
2019.06 - Current
- Create and managed a group dedicated to embedding patient insights and engagement strategies across the asset development lifecycle.
- Lead cross-functional, strategic initiatives aimed at embedding and increasing patient focus across the enterprise.
- Collaborated with stakeholders across R&D to develop and strategic and tactical strategic and tactical patient engagement plans.
- Leverage technology to improve patient insights and
- Responsible for the development, implementation and monitoring of Diversity Action Plans.
- Partner with the CSL Plasma enterprise to manage community engagement activities with the goal of improving CSL brand awareness and improve health literacy.
- Participate in industry-led initiatives to create standards for patient focused drug development.
Consultant, Strategy Development
Leapcure
2018.11 - 2019.06
- Supported sales and project activities by providing strategic input for advocacy based patient engagement programs.
- Served as a consultant for business structure and operations planning.
Executive Director, Feasibility & Advocacy
SynteractHCR
2013.09 - 2018.09
- Responsible for starting and growing a dedicated global patient engagement, feasibility and advocacy group consisting of 13 FTEs.
- Provided strategic planning, resourcing and oversight for Synteract's feasibility and advocacy support teams.
- Collaborated with therapeutic area leads and other internal and external stakeholders to incorporate feasibility and advocacy-based solutions to support clinical trial planning and enrollment optimization.
- Provided proposal and strategy support for business development activities.
Owner Consultant
Vission Consulting, LLC
2011.12 - 2013.09
- Conducted feasibility assessments, market research and enrollment modeling activities in support of clinical trials
- Developed and implemented patient-focused engagement programs to support clinical trial enrollment activities
Director, Strategic Development
MMG (Division of Ketchum)
2010.06 - 2011.12
- Led and participated in the development of indication-specific patient recruitment strategies in support of sales activities
- Pursued strategic partnerships with advocacy groups and other patient-facing organizations to enhance outreach capabilities
Associate Director, Global Feasibility
Kendle International
2009.03 - 2010.06
- Provided feasibility and patient recruitment advisory input in support of clinical trial strategy development activities
- Represented feasibility and patient recruitment in support of business development activities
Associate Director, Study Strategy & Planning
Bristol-Myers Squibb
2006.06 - 2009.03
- Provided oversight and strategic direction as the department lead at the Lawrenceville, NJ campus
- Managed a team consisting of 8 Market Communication Specialists who were responsible for global feasibility, patient engagement and enrollment metrics activities across the endocrinology, oncology, infectious disease, cardiology and rheumatology therapeutic areas
Patient Recruitment & Retention Consultant
University of California at San Francisco
2006.01 - 2006.06
- Provided patient recruitment and retention strategy support for NIH-funded studies being conducted as part of UCSF's translational research initiative, the Immune Tolerance Network
Executive Director, Client Relations
PharmaTech Solutions
2005.01 - 2006.01
- Responsible for strategy creation, proposal development and contract negotiations for patient recruitment and retention programs
- Provided management and oversight of the Client Relations team
Associate Director, Feasibility & Enrollment Support
PPD Development
2002.12 - 2005.01
- Served as the strategic subject matter expert for feasibility and patient engagement in support of business development activities
- Developed and implemented a data-driven feasibility process to complement survey-based site feasibility activities
- Spearheaded an organizational process improvement initiative which reviewed historic clinical trial performance data to identify organizational strengths and areas for improvement
Consulting - Sales Director
Acurian/Peak Research
2000.01 - 2002.12
- Acurian - Provided sales support for database-driven patient recruitment activities
- Peak Research - Supported a consortium of clinical research sites in the identification of clinical trial opportunities
Patient Recruitment Project Manager
Quintiles (Acquired Butler Clinical Recruitment)
1997.06 - 2000.01
- Responsible for project management of patient recruitment programs
- Provided oversight of advertising copy, material production (Radio, print and TV) and media planning and placement
Bilingual Call Center Representative
Butler Clinical Recruitment
1995.10 - 1997.05
- Performed duties as a bilingual (English/Spanish) support for national and regional patient recruitment programs
- Coordinated the referral of pre-screened patients to local investigators based on geographic proximity
Military Intelligence Analyst
United States Army
1984.03 - 1991.04
Education
MBA - Marketing
East Carolina University
Greenville, NCMA - Strategic Communication & Leadership
Seton Hall University
New Brunswick, NJBA - Journalism And Mass Communication
University of North Carolina
Chapel Hill, NCSkills
- Patient Engagement, RWE and PRO
- Global Feasibility & Site Management
- Enrollment Performance
- Direct Line Management
- Departmental Budget Management
- Resource Management
- Vendor Management
- Organizational Analysis and Planning
- Strategic Planning
- Change Management & Process Improvement
- Clinical Trial Diversity Planning & Management
- Patient Engagement Technology Innovation
Tools Systems
- TrialTrove
- Biopharm Insight
- GlobalData
- SiteTrove
- BioMed Tracker
- GrantPlan
- GrantManager
- BioPharm Clinical
- Zimewire
- TriNetX
- IMSHealth
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Head, R&D Patient Partnerships
CSL Behring
2019.06 - Current
Consultant, Strategy Development
Leapcure
2018.11 - 2019.06
Executive Director, Feasibility & Advocacy
SynteractHCR
2013.09 - 2018.09
Owner Consultant
Vission Consulting, LLC
2011.12 - 2013.09
Director, Strategic Development
MMG (Division of Ketchum)
2010.06 - 2011.12
Associate Director, Global Feasibility
Kendle International
2009.03 - 2010.06
Associate Director, Study Strategy & Planning
Bristol-Myers Squibb
2006.06 - 2009.03
Patient Recruitment & Retention Consultant
University of California at San Francisco
2006.01 - 2006.06
Executive Director, Client Relations
PharmaTech Solutions
2005.01 - 2006.01
Associate Director, Feasibility & Enrollment Support
PPD Development
2002.12 - 2005.01
Consulting - Sales Director
Acurian/Peak Research
2000.01 - 2002.12
Patient Recruitment Project Manager
Quintiles (Acquired Butler Clinical Recruitment)
1997.06 - 2000.01
Bilingual Call Center Representative
Butler Clinical Recruitment
1995.10 - 1997.05
Military Intelligence Analyst
United States Army
1984.03 - 1991.04
MBA - Marketing
East Carolina University
MA - Strategic Communication & Leadership
Seton Hall University
BA - Journalism And Mass Communication
University of North Carolina