ROBIN WEYRENS
Huntersville
Summary
Dynamic professional with extensive experience in association leadership and digital marketing, enhancing member engagement at the Mortgage Bankers Association of the Carolinas. Proven expertise in sponsorship development and strategic planning, driving successful fundraising initiatives. Skilled in optimizing CRM management to elevate organizational impact and member satisfaction.
Overview
33
33
years of professional experience
Work History
Website Upgrade & Digital Support Consultant
Nonprofit Digital Support
Lake Norman Area
01.2026 - Current
- Enhanced website usability and navigation for Cowan’s Ford Golf Club, resulting in improved user experience.
- Strengthened online presence and improved member access to information.
- Facilitated content updates and implemented digital communication tools for nonprofits, enhancing visual appeal and engagement.
- Engaged in contractual work on a part-time basis.
Court Operations, Sponsorship & Marketing Coordinator
Lake Norman Pickleball Association (LKNPA)
Huntersville
08.2025 - Current
- Develop and secure local sponsorships to support tournaments, clinics, and community events.
- Enhanced growth and visibility of region’s fastest-growing recreational sports community through strategic initiatives.
- Coordinated court scheduling, play rotation, and daily operations to accommodate expanding player base.
- Partnered with leadership to improve player experience and streamline operational processes.
Executive Director
Mortgage Bankers Association of the Carolinas (MBAC)
Huntersville
01.2017 - 03.2025
- Led fundraising initiatives, securing sponsorships and increasing PAC contributions.
- Managed annual budgets and financial targets, optimizing sponsorship revenue streams.
- Oversaw membership growth and programming, aligning with long-term strategic planning goals.
- Serve as spokesperson and industry liaison for legislative and regulatory initiatives.
- Direct annual convention, conferences, and quarterly educational events.
- Collaborate with state and regional partners on advocacy efforts.
- Maintain Wild Apricot CRM, including member database and website operations.
Project Manager – National Accounts
Credit Plus, Inc.
Huntersville
01.2016 - 01.2017
- Managed onboarding and product implementation for national accounts.
- Coordinated compliance and operations teams for successful client setups across national accounts.
- Supported new product launches by managing implementation timelines and ensuring alignment with client needs.
- Delivered training programs for sales teams and new territories to enhance product knowledge and client engagement.
Sales & Marketing Assistant
Credit Plus, Inc.
Huntersville
01.2016 - 01.2017
- Coordinated sales meetings, WebEx presentations, and client engagements to enhance communication with clients.
- Supported CRM management and sales pipeline development to streamline sales processes.
- Delivered customer support and product education for mortgage industry clients, improving client understanding and satisfaction.
Senior Marketing Associate
LandAmerica Financial Group – Lender Services
Huntersville
01.1997 - 01.2007
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Coordinated promotional campaigns across multiple channels to drive product awareness.
- Coordinated client communications and developed marketing materials to strengthen brand messaging.
- Facilitated marketing and business development initiatives for national lender services to enhance client engagement.
Marketing Associate
TransUnion
Overland Park
01.1993 - 01.1997
- Conducted market research to identify trends and consumer preferences.
- Collaborated with cross-functional teams to align marketing strategies with business goals.
- Facilitated marketing programs and strengthened client relationships in the credit reporting industry.
Education
Northwest Missouri State University
Maryville, MOSkills
- Website content management
- Digital marketing
- User acquisition
- User engagement
- Campaign management
- CRM management
- Project management
- Strategic planning
- Client relations
- Team collaboration
- Volunteer coordination
Timeline
Website Upgrade & Digital Support Consultant
Nonprofit Digital Support
01.2026 - Current
Court Operations, Sponsorship & Marketing Coordinator
Lake Norman Pickleball Association (LKNPA)
08.2025 - Current
Executive Director
Mortgage Bankers Association of the Carolinas (MBAC)
01.2017 - 03.2025
Project Manager – National Accounts
Credit Plus, Inc.
01.2016 - 01.2017
Sales & Marketing Assistant
Credit Plus, Inc.
01.2016 - 01.2017
Senior Marketing Associate
LandAmerica Financial Group – Lender Services
01.1997 - 01.2007
Marketing Associate
TransUnion
01.1993 - 01.1997
Northwest Missouri State University