Riley Nelson
Durham
Summary
Driven student-athlete at Duke University with experience in sports analytics, content creation, and brand development. Combines high-level athletic performance with growing a digital presence. Interested in Sports Analytics, Digital Media & Content Creation & Fan Engagement Strategy.
Overview
3
3
years of professional experience
Work History
Duke University Student-Athlete
Duke University
Durham
06.2024 - Current
- Competed at Division I level in Atlantic Coast Conference (ACC).
- Welcomed feedback from coaches and teammates, actively seeking to improve athletic performance and skills.
- Developed time management skills to balance academics, athletics, and extracurricular activities.
- Analyzed game footage to identify improvement areas for individuals and teams.
- Demonstrated leadership skills and self-discipline to foster a positive environment.
- Monitored physical conditioning through weight training, stretching, cardiovascular exercise, and nutrition.
Content Creator
@_rileynelson
12.2022 - Current
- Built a 70K+ audience
- Developed engaging content for TikTok and Instagram platforms.
- Analyzed trends to enhance engagement strategies.
- Created and edited videos that align with current trends and user interests.
Sports Analytics Project
Data Analytics in Business Class
Durham
08.2025 - 12.2025
- Analyzed WNBA game attendance trends relative to player draft positions, providing insights for team strategies
- Used R and Quarto to clean, visualize, and model sports data
- Built statistical models to identify trends between team performance, star power, and fan engagement
- Interpreted findings to assess talent's impact on revenue generation and fan loyalty in professional sports
- Presented insights through data storytelling and visual reports
University of Maryland Toy Case Competition
The Toy Foundation
College Park
08.2023 - 12.2023
- Attended a major industry event (2023 Toy Fair in New York, NY)
- Identified needs of customers promptly and efficiently.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Proposed creative strategies to improve team effectiveness and results during projects.
Education
Bachelor of Arts - Visual And Media Studies
Duke University
Durham, NC05-2027
Skills
- Project management
- Data analysis
- Social media strategy
- Content creation
- Time management
- Leadership development
- Team collaboration
- Critical thinking
- Strong work ethic
Timeline
Sports Analytics Project
Data Analytics in Business Class
08.2025 - 12.2025
Duke University Student-Athlete
Duke University
06.2024 - Current
University of Maryland Toy Case Competition
The Toy Foundation
08.2023 - 12.2023
Content Creator
@_rileynelson
12.2022 - Current
Bachelor of Arts - Visual And Media Studies
Duke University