- I enjoy amateur and professional level sports
- All things golf
- Collecting vinyl records
- Sneakers
- Video Production
- Gaming
- Connecting with people
- Mentoring younger professionals
- Travel
Reuben Singleton
Charlotte
Summary
Director-level partnerships and client success leader with 10+ years of experience managing multimillion-dollar portfolios, securing renewals and upsells, and advising senior stakeholders across sports, entertainment, gaming, and financial services. Proven track record of strengthening client relationships, improving portfolio performance, and driving revenue opportunities. Adept at leading teams, guiding strategy, and delivering complex campaigns across global markets.
Overview
13
13
years of professional experience
Work History
Account Director
Ear to the Ground
06.2023 - 10.2025
- Directed PlayStation’s global talent and influencer program, delivering integrated content, digital, and experiential activations that strengthened account value and engagement.
- Supervised and developed staff across UK markets, ensuring operational excellence and consistent delivery.
- Advised clients on strategic and creative direction, influencing campaign planning and identifying opportunities for expanded work.
- Managed relationships across the UK, Europe, and U.S., facilitating cross-market alignment and account growth.
- Contributed to agency ideation and long-term strategic planning for flagship accounts.
Account Director
RCPMK
04.2021 - 06.2023
- Provided strategic sponsorship consultation for Truist Bank’s multimillion-dollar sports and entertainment portfolio, guiding investment decisions and performance optimization.
- Led sponsorship strategy across multiple university partnerships, aligning objectives and uncovering enhanced activation opportunities.
- Served as primary client contact across multiple accounts, maintaining high satisfaction and supporting long-term revenue protection.
- Directed junior team members, managed budgets, and oversaw execution of complex campaigns and activations.
Senior Account Executive | Director
Oak View Group
03.2018 - 04.2021
- Managed a $10M+ partnership portfolio (Apple Pay, Hilton, PetSmart, Casamigos), leading renewals, upsells, and long-term relationship management.
- Supported partnership sales efforts by helping secure two new multimillion-dollar accounts and renewing a $7M partner.
- Oversaw delivery of sponsorship assets across 30 NBA and NHL teams, ensuring fulfillment of media, digital, experiential, and hospitality components.
- Rebuilt 30+ partnership schedules during COVID-19 disruptions, protecting contract value and client confidence.
Trainee | Account Executive | Sr Account Executive
Octagon
11.2012 - 02.2018
- Executed integrated sponsorship campaigns and events across MLB, NFL, NBA, NCAA, NASCAR, PGA, and endurance properties.
- Managed athlete/talent procurement and served as on-site lead for content and experiential activations.
- Supported strategic development and execution of nationwide sports marketing initiatives for Bank of America.
Education
Bachelor of Arts - Electronic Media And Broadcasting
Appalachian State University
Boone12-2011
Skills
- Strategic Partnerships & Sponsorship Sales
- Client Success & Relationship Management
- Revenue Growth: Renewals & Upsells
- Executive Stakeholder Communication
- Consultative Selling & Value Positioning
- Team Leadership
- Integrated Campaign Strategy
- Cross-Functional Collaboration
- Global Account Management
- Budget Oversight
Interests
Timeline
Account Director
Ear to the Ground
06.2023 - 10.2025
Account Director
RCPMK
04.2021 - 06.2023
Senior Account Executive | Director
Oak View Group
03.2018 - 04.2021
Trainee | Account Executive | Sr Account Executive
Octagon
11.2012 - 02.2018
Bachelor of Arts - Electronic Media And Broadcasting
Appalachian State University