Regan Atkins
Wilmington
Summary
Driving business growth and operational excellence at Argano, I leverage cross-functional leadership and strategic financial management to exceed goals. At Software AG, I achieved 118% quota attainment by orchestrating high-impact sales initiatives and fostering customer satisfaction through effective communication and problem-solving expertise.
Overview
19
19
years of professional experience
Work History
Account Executive Director, Consumer Industries & Manufacturing
Argano
Plano
05.2025 - Current
- Generated revenue through cross-selling and acquiring new clients.
- Focused on growth by generating top-of-funnel leads across all verticals, qualifying opportunities, and engaging in sales to close deals.
- Established partnerships with software vendors through co-selling, prospecting, and making introductions.
- Engaged in client-facing activities, including leading meetings, scoping projects, creating proposals, delivering presentations, and organizing events.
- Cross functional Team orchestration- sell across BU's (SAP, Oracle, MSFT and others). Introduction through close.
- Client Proposals- PS Quotes, SOW's, and RFP proposals, CRM updates.
- Forecasting, account planning, executive alignment.
- Managed client escalations and resolutions for the entire project portfolio.
- Argano is the world's first and largest digital services consultancy focused exclusively on enabling high performance across our clients' business operations, at scale. The Connect BU focuses on Integration- Boomi, Mulesoft, Informatica, Data- Databricks, Snowflake (ML &AI), CMS- Contentful and Cloud Managed Services- AWS and Google.
Sales Director
Agency Perspective
01.2022 - 04.2025
- Took a brief career break for personal health reasons. The situation has been fully resolved. Fractional sales Director at Agency Perspective. Goal was to create an incremental revenue stream, using their business network to place short-term technical resources on various platforms. A large focus on Data- Snowflake, Databricks- ML/AI (Integration and ETL) Insights to deliver business growth.
- Sold to existing clients and new customers, contributing to brand and service recognition; achieved revenue of $1.87M in 2024 and projected $750k in Q1 2025.
- Engaged with executive-level contacts among key customers and prospects to drive strategic initiatives.
- Delivered company presentations, built sales pipeline, nurtured relationships, and created proposals that defined scope of services.
- Delivered sales reports, developed resource plans, and aligned Statements of Work (SOWs) and Change Orders (COs).
- Collaborating with partners for cross-selling and co-selling alongside the Owner.
Sales Director
YO WIRELESS
Toronto
02.2020 - 12.2021
- Achieved $4M in revenue through effective deal qualification and progression.
- Engaged with executive-level stakeholders to discuss strategies for strategic customers and prospects.
- Forecasted sales, developed resource plans, and aligned SOWs with PMO initiatives.
- Collaborated with technical team to generate scopes and proposals, enhancing cross-functional sales efforts.
- Collaborated with vendors on cross-selling initiatives and event planning.
- A global technology company focusing on providing secure wi-fi, application modernization and marketing, IoT and managed services solutions around a variety of industries- manufacturing, retail, services, CPG, Healthcare, education.
Regional Vice President- East Enterprise Accounts
SOFTWARE AG
Reston
01.2019 - 11.2019
- Lead field sales team- 9. Cross functional team of 30.
- Collaborated to drive business transformation through territory alignment and transition to subscription model.
- Motivated, coached, and mentored team; led quarterly business reviews and forecasting efforts.
- Conducted customer meetings and organized marketing events to strengthen client engagement.
- Executive level engagement with a range of strategic customers and prospects.
- Achieved 86% of 2019 quota- $7.6 ARR. 3 AE's achieved Club- best AE in the Company.
- A software company focused on software integration- API, IPAAS, BPMS, IoT, analytics, and digital business transformation- Micro Services, Application modernization.
Regional Vice President- Retail, Media, Gaming, Broadcasting, North America
SOFTWARE AG
Reston
04.2018 - 12.2018
- Led field sales team of 8 and cross-functional team of 25 to drive strategic initiatives.
- Collaborated to facilitate go-to-market industry alignment, enhancing competitive positioning.
- Motivated, coached, and mentored team while leading quarterly business reviews and forecasting efforts.
- Conducted customer meetings and organized events to enhance awareness of product offerings.
- Executive level engagement with a range of strategic customers and prospects.
- Achieved 118% of 2018 quota- $8.9 ARR. 3 AEs achieved Club- incl largest deal in North America.
- A software company focused on software integration- API, IPAAS, BPMS, IoT, analytics, and digital business transformation- Micro Services, Application modernization.
Vice President of Business Development
SYMPHONY RETAIL AI
Boston
11.2016 - 03.2018
- Generated $43M of pipeline in 2017 via direct sales efforts and strategic Partnerships.
- Secured 3 new logo accounts, including Tractor Supply, Hy-Vee, and Brookshire Grocery Company.
- Led team of 5 account executives to generate new pipeline and expand presence in existing accounts.
- Responded to RFPs and presented strategic proposals to C-level executives, influencing key decisions in target accounts.
- Reporting into Company leadership - forecasting, deal progression, market competition.
- Symphony Retail AI offers an AI-enabled platform with a suite of customer-centric and store operations solutions aimed at increasing revenue and enhancing operational margins by supply chain optimization, distribution and store operations.
Vice President of Business Development
RIZING- Consumer Industries Division
Stanford
05.2014 - 10.2016
- Participated in leadership team of $22 million SAP consulting company, influencing strategic decisions.
- Business development and sales activity, reporting.
- Forecasted sales for annual budget and quarterly revenue, ensuring alignment with business development goals.
- Provided input into marketing strategy, attended industry events, and built relationships with strategic partners to enhance collaboration.
- Resource plans, SOW's, RFI/RFP's, advisory consulting- OCM, Org readiness.
- Provided SAP consulting services for retail and wholesale sectors.
Vice President
SMS Telecommunications Group
01.2013 - 04.2014
- Focused on business development and sales activities, achieving revenue plan of $3 million in year 1.
- Forecasting, reporting and P&L responsibility.
- Quoting and solution discussions with Channel Partners RFI, RFP RFQ.
- Oversee projects and outsourcing of professional Services.
- Executed marketing strategy, branding, and go-to-market strategies to enhance market presence.
- Developed startup offering unified communications and networking solutions, establishing a strong market entry.
Managing Director, U.S. Operations
DIGIPOS STORE SOLUTIONS, INC.
Atlanta
01.2010 - 01.2013
- Led rapid business turnaround of U.S. business unit, increasing market presence for PoS systems, mobile PoS software, and customer engagement products in retail.
- Launched Mobile PoS solution and Customer engagement software in North America.
- Managed 16-person sales, operations, and technical support team, enhancing service delivery for 70 Tier 2 and 3 retail accounts.
- Founded and grew $180 million manufacturer of electronic point of sale systems, solutions, and services, establishing a competitive market position.
Managing Director, South Africa
DIGIPOS STORE SOLUTIONS, INC.
01.2007 - 01.2010
- Directed daily operations in South Africa and neighboring countries, achieving $10 million in annual sales.
- Managed operations for $180 million manufacturer of electronic point of sale systems, ensuring efficiency and service delivery.
- Directed company-wide initiatives to enhance operational efficiency and customer satisfaction.
- Collaborated with cross-functional teams to develop strategic business plans and solutions.
- Oversaw budget management and resource allocation for various projects and departments.
Education
B.S. degree equivalent - Business Management/Administration
Skills
- Change implementation catalyst
- Cross-functional team leadership
- Business growth orchestration
- Goal achievement
- Profitability enhancement
- Operational streamlining
- Customer satisfaction assurance
- Effective communication and negotiation
- Problem-solving expertise
- Organizational proficiency
- Critical thinking skills
- Financial management strategies
- Decision-making capabilities
- Leadership excellence
Websites
Statement
Growth orientated sales professional focused on top line sales growth and expansion of market share. Enterprise market sales focused on communication, collaboration, knowledge sharing, positivity, integrity, and emphasis on customer success.
Timeline
Account Executive Director, Consumer Industries & Manufacturing
Argano
05.2025 - Current
Sales Director
Agency Perspective
01.2022 - 04.2025
Sales Director
YO WIRELESS
02.2020 - 12.2021
Regional Vice President- East Enterprise Accounts
SOFTWARE AG
01.2019 - 11.2019
Regional Vice President- Retail, Media, Gaming, Broadcasting, North America
SOFTWARE AG
04.2018 - 12.2018
Vice President of Business Development
SYMPHONY RETAIL AI
11.2016 - 03.2018
Vice President of Business Development
RIZING- Consumer Industries Division
05.2014 - 10.2016
Vice President
SMS Telecommunications Group
01.2013 - 04.2014
Managing Director, U.S. Operations
DIGIPOS STORE SOLUTIONS, INC.
01.2010 - 01.2013
Managing Director, South Africa
DIGIPOS STORE SOLUTIONS, INC.
01.2007 - 01.2010