Rebecca Esler
Raleigh
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Five Star Technology Solutions
01.2024 - Current
- Develop and implement marketing strategies and campaigns to promote Five Star data analytics and staff evaluation products, increasing lead generation by10%
- Create and manage marketing content, including blog posts, case studies, whitepapers, and social media posts
- Manage and execute email marketing campaigns to nurture new leads and engage with existing customers
- Created and managed paid ad campaigns for LinkedIn, Meta, and Google Keywords, optimizing KPIs and aligning with business goals, resulting in an improvement in website visits creating brand awareness
- Collaborate with the sales team to generate and qualify leads through various marketing channels
- Collaborate with our engagement team to generate content for our existing clients
- Monitor and optimize KPIs using dashboards, ensuring alignment with overarching business goals
- Collaborate with the marketing team to ensure a cohesive vision and alignment with brand standards
- Plan, coordinate, and participate in industry events, conferences, and webinars
- Assist in the development and maintenance of the website and social media presence
- Support the development of sales collateral and product documentation
- Maintain strong relationships with educational institutions and key stakeholders
Demand Marketing Manager
ProQuest, Part of Clarivate
10.2021 - 09.2023
- Led global demand-generation campaigns aligned with strategic messaging framework, collaborating with product and sales teams to achieve business objectives, delivering over $3M in pipeline in2022
- Collaborated closely with Product Marketing and Sales Teams to strategize campaigns and deliver results, deriving insights using Power BI, Salesforce, and campaign analytics
- Designed and implemented nurture campaigns in coordination with key stakeholders (Product Marketing and Sales Teams), managing thought leadership webinars and creating email and landing pages in Acoustic, Eloqua, Canva, and Visual Studio Code
- Plan and execute product launches for new products that generated immediate pipeline growth
- Act as the relationship manager between the Sales Development team and Demand Marketing team
- Create and present reporting with outcomes and ROI from campaigns, newsletters, and paid social
- Design and implement nurture campaigns in coordination with key stakeholders
- Manage thought leadership webinars for global campaigns including planning, execution, and follow-up campaigns
- Develop and maintain a calendar of activities, requirements for scheduled deliverables, and resources needed to execute against strategic plan
Marketing Specialist
BioResource International
02.2021 - 10.2021
- Led marketing tactics, including strategic calendar management, paid and organic social posts, and end-to-end content development, resulting in campaign efficiency
- Managed the development of marketing material and design resources, enhancing brand visibility and engagement
- Coordinated press releases, advertising, and media submissions for product launches, achieving increase in media coverage
- Developed SOPs for day-to-day marketing management work
Marketing Consultant
01.2020 - 02.2021
- Conducted competitive analysis to drum up new business; managed client relationships and portfolios
- Developed comprehensive, customized marketing plans; including concepting, email and digital marketing, website and app recommendations, and social media strategy
- Developed and shared key KPIs and ROIs to client stakeholders
Publisher Program Manager
Vital Source
08.2018 - 01.2020
- Created marketing campaigns for a list of publishers including email campaigns, newsletters, and webinars; increased sales by $500,000 in one year
- Conducted market research to increase sales and cross-sales
- Collaborated with stakeholders to execute partnerships; including customer relationship training and management
- Managed and mentored two direct reports
Marketing Manager
FMI Corporation
10.2014 - 08.2018
- Developed and implemented strategic marketing plans for business units and FMI programs; managed a $1 million marketing budget
- Managed marketing for events including logistics coordination, program enrollment count, ads, and emails
- Developed, deployed, managed, and tracked PR for the company through PR Newswire/Cision
- Created and delivered press releases, media relations content, executive bios, corporate newsletter content, social media content, and speaking proposals
- Managed the reporting on FMI marketing performance to the organization at large; serve as the primary relationship manager to internal marketing stakeholders
- Supervised a team of two direct reports and one freelancer
Education
Bachelors of Arts - English Literature
West Chester University
West Chester, PA01.2003
Skills
- Demand Generation
- Digital marketing
- Social media marketing
- Strategic planning
- Project management
- Marketing analytics
- Marketing campaign development
- KPI tracking
- SEO optimization
Systems
SalesForce
Marketo
Eloqua
Hubspot
Canva
Cvent
Webex
SemRush
6Sense
Timeline
Marketing Manager
Five Star Technology Solutions
01.2024 - Current
Demand Marketing Manager
ProQuest, Part of Clarivate
10.2021 - 09.2023
Marketing Specialist
BioResource International
02.2021 - 10.2021
Marketing Consultant
01.2020 - 02.2021
Publisher Program Manager
Vital Source
08.2018 - 01.2020
Marketing Manager
FMI Corporation
10.2014 - 08.2018
Bachelors of Arts - English Literature
West Chester University
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