Ralph A. Anderson
Raleigh
Summary
- Offers more than 20 years of sales, marketing, business development, and product management experience in the field of healthcare insurance. Skilled in conducting cost analyses, evaluating market segments, and defining business/functional requirements in support of strategic planning. Adept at penetrating new markets and generating/closing new leads to drive revenue and profit growth within both vibrant and recessionary markets. Excels in cultivating partnerships, alliances, and sponsorships that yield high returns. Expertise spans: Multimillion-Dollar Budget Management
- Forecasting
- Region/Territory Development
- Networking Product Launch
- Vendor/Client Relations
- Account Management
- Customer Service
- Communications Regulatory Compliance
- Process Improvement
- Change Management
- Problem Solving
- Negotiations Team Building/Leadership
- Recruitment/Retention
- Training/Mentoring
- Incentive Planning
- Compensation Design
Overview
16
16
years of professional experience
Work History
Assistant Vice President, Government State Programs - QHP & EP Sales
AFFINITY HEALTH PLAN
New York
01.2015 - 01.2020
- Company Overview: The largest government-sponsored healthcare insurance program in the New York region
- Managed 18 retail stores, 6 community outreach vehicles, 124 professional staff, and an annual budget of $9M
- Led cross-functional sales, creative, product development, and communications teams
- Designed and executed corporate/sales strategies, strategic projects/initiatives, and product/process improvements
- Developed staffing and recruitment plans to establish a well-qualified candidate pool
- Represented the company at events and meetings
- Kept abreast of marketing trends and customer demographics
- Worked with the SVP of Community Outreach
- Supported online marketing, direct marketing, advertising, and public relations
- Empowered staff to increase performance 50% and achieve 124% of sales quota in 2015 via new tools and skills training
- Heightened public awareness and expanded company partnerships with network providers, community organizations, and local governments through implementation of a marketing strategy and a consistent brand image
- The largest government-sponsored healthcare insurance program in the New York region
Marketing/Sales Director
AFFINITY HEALTH PLAN
New York
01.2012 - 01.2015
- Company Overview: The largest government-sponsored healthcare insurance program in the New York region
- Recruited, trained, coached, and managed sales and marketing department team leaders and members
- Prepared annual forecasts and budgets; optimized utilization of staff, materials, and equipment
- Conceptualized and implemented profitable marketing and business development strategies
- Played a key role in crafting marketing collateral
- Initiated and maintained relationships with community contacts and members of the public within the region
- Produced annual sales forecasts, budgets, and strategies that resulted in 117% sales quota achievement in 2014
- Launched targeted marketing plans and promotional materials, which delivered measurable return on investment and sustainable revenue generation
- The largest government-sponsored healthcare insurance program in the New York region
Senior Regional Manager
AFFINITY HEALTH PLAN
New York
01.2004 - 01.2011
- Company Overview: The largest government-sponsored healthcare insurance program in the New York region
- Promoted from Field Supervisor for Marketing to lead the region with a focus on planning and executing marketing strategies and client engagement activities
- Recruited, trained, and coached a top-performing marketing/sales team
- Identified and provided solutions to daily issues
- Leveraged industry contacts to expand business partnerships in the region and elevated brand awareness through strategic sales, marketing, and communications campaigns
- Significantly increased membership enrollments in 2005
- Previously served as a Senior Account Executive at AmeriChoice Health Services
- The largest government-sponsored healthcare insurance program in the New York region
Education
Bachelor of Arts - Communications
College of New Rochelle
New Rochelle, NYSkills
- Multimillion-Dollar Budget Management
- Forecasting
- Region/Territory Development
- Networking
- Product Launch
- Vendor/Client Relations
- Account Management
- Customer Service
- Communications
- Regulatory Compliance
- Process Improvement
- Change Management
- Problem Solving
- Negotiations
- Team Building/Leadership
- Recruitment/Retention
- Training/Mentoring
- Incentive Planning
- Compensation Design
Affiliations
- NAACP
- Brooklyn Chamber of Commerce
- American Management Association
- Toastmasters of America
- Who Executive
Websites
Career Track
- AFFINITY HEALTH PLAN, New York, NY, Assistant Vice President, Government State Programs - QHP & EP Sales, 01/01/15, 12/31/20, Managed 18 retail stores, 6 community outreach vehicles, 124 professional staff, and an annual budget of $9M., Led cross-functional sales, creative, product development, and communications teams., Designed and executed corporate/sales strategies, strategic projects/initiatives, and product/process improvements., Developed staffing and recruitment plans to establish a well-qualified candidate pool., Represented the company at events and meetings., Kept abreast of marketing trends and customer demographics., Worked with the SVP of Community Outreach., Supported online marketing, direct marketing, advertising, and public relations., Empowered staff to increase performance 50% and achieve 124% of sales quota in 2015 via new tools and skills training., Heightened public awareness and expanded company partnerships with network providers, community organizations, and local governments through implementation of a marketing strategy and a consistent brand image.
- AFFINITY HEALTH PLAN, New York, NY, Marketing/Sales Director, 01/01/12, 12/31/15, Recruited, trained, coached, and managed sales and marketing department team leaders and members., Prepared annual forecasts and budgets; optimized utilization of staff, materials, and equipment., Conceptualized and implemented profitable marketing and business development strategies., Played a key role in crafting marketing collateral., Initiated and maintained relationships with community contacts and members of the public within the region., Produced annual sales forecasts, budgets, and strategies that resulted in 117% sales quota achievement in 2014., Launched targeted marketing plans and promotional materials, which delivered measurable return on investment and sustainable revenue generation.
- AFFINITY HEALTH PLAN, New York, NY, Senior Regional Manager, 01/01/04, 12/31/11, Promoted from Field Supervisor for Marketing to lead the region with a focus on planning and executing marketing strategies and client engagement activities., Recruited, trained, and coached a top-performing marketing/sales team., Identified and provided solutions to daily issues., Leveraged industry contacts to expand business partnerships in the region and elevated brand awareness through strategic sales, marketing, and communications campaigns., Significantly increased membership enrollments in 2005., Previously served as a Senior Account Executive at AmeriChoice Health Services.
Timeline
Assistant Vice President, Government State Programs - QHP & EP Sales
AFFINITY HEALTH PLAN
01.2015 - 01.2020
Marketing/Sales Director
AFFINITY HEALTH PLAN
01.2012 - 01.2015
Senior Regional Manager
AFFINITY HEALTH PLAN
01.2004 - 01.2011
Bachelor of Arts - Communications
College of New Rochelle