Rafael Peralta
Charlotte
Summary
Dynamic and results-driven Sales Manager with over 16 years of experience in driving revenue growth, cultivating customer relationships, and leading high-performing teams across industrial and service sectors. Demonstrated expertise in virtual and in-person sales leadership, account expansion, and customer retention, consistently achieving measurable results. Skilled in aligning sales strategies with overarching business objectives to maximize performance and profitability. Bilingual in English and Spanish, with strong communication and negotiation skills that enhance client engagement and foster lasting partnerships.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Virtual Sales Manager
Bürkert-USA Corp
01.2025 - Current
- - Lead the virtual sales strategy across key U.S. markets, focusing on digital engagement, remote account management, and pipeline growth.
- - Manage and develop inside sales representatives, coaching them to exceed sales targets and improve customer interactions.
- - Partner with field sales, engineering, and marketing teams to ensure seamless customer experience and technical support.
- - Drive adoption of virtual selling tools to enhance customer engagement, shorten sales cycles, and expand account reach.
- - Analyze sales data and KPIs to optimize performance, reporting insights to executive leadership.
- - Build and maintain long-term customer relationships through consistent follow-up, solution-based selling, and value-driven communication.
- - Achieved $2 million in virtual sales growth in the first year, exceeding target goals.
Inside Area Sales Manager
Bürkert-USA Corp
10.2024 - 01.2025
- - Drove sales growth in industrial applications across the U.S. by implementing targeted account strategies.
- - Conducted on-site presentations and product demonstrations to support business development.
- - Supported customers with technical training and application support.
Operations Manager
Beacon Building Products
03.2022 - 10.2023
- - Directed daily operations, reducing delays by 12% and cutting annual expenses by $200K.
- - Led a team of 20 employees, improving productivity by 18% through process optimization.
- - Enhanced logistics and customer service performance, resulting in higher retention.
Inside Sales Representative
Beacon Building Products
12.2021 - 03.2022
- - Managed accounts and closed sales to expand customer base.
- - Improved sales processes, boosting efficiency and volume.
Service Supervisor
Cintas
05.2018 - 12.2021
- - Managed 16 routes and 900 clients while improving service efficiency and customer satisfaction.
- - Mentored team members, reducing turnover and improving performance.
Stockroom Supervisor / Production Supervisor
Cintas
01.2014 - 05.2018
- - Oversaw production and inventory operations to meet service standards and reduce costs.
Regional Lead Trainer
Food Lion
09.2008 - 09.2014
- - Designed and delivered regional training programs to improve sales and service performance.
Education
Bachelor of Science - Business Management
University of Phoenix
Skills
- Virtual & Inside Sales Leadership
- Customer Retention & Account Management
- B2B & B2C Sales Strategies
- New Business Development
- Analytical & Data-Driven Decision Making
- Operations & Process Optimization
- Salesforce CRM
- Relationship building
- Sales team training
- Staff management
- Goals and performance
Certification
- - Salesforce Certified
- - Leadership Essentials Certificate
- - Customer Service Professional Certificate
- - 100 Contract Renewal Club Winner (2020)
- - Outstanding Achievement Award (2017, 2018, 2020, 2021)
Awards
- Inventory Management Award (2010–2013), - Expanded portfolio from 60 to 150+ accounts generating $5M in sales, - Grew new product sales by 25% in one year
Accomplishments
- Earned recognition as a 100 Contract Renewal Club Winner (2020) for exceptional client retention and account growth.
- Honored with the Outstanding Achievement Award in 2017, 2018, 2020, and 2021 for consistent top-tier sales performance.
- Received the Inventory Management Award for four consecutive years (2010–2013) for driving operational efficiency and cost savings.
- Led a high-performing team to secure the Outstanding Achievement Award, earning recognition from senior leadership and financial incentives.
Languages
Spanish
Native or Bilingual
Timeline
Virtual Sales Manager
Bürkert-USA Corp
01.2025 - Current
Inside Area Sales Manager
Bürkert-USA Corp
10.2024 - 01.2025
Operations Manager
Beacon Building Products
03.2022 - 10.2023
Inside Sales Representative
Beacon Building Products
12.2021 - 03.2022
Service Supervisor
Cintas
05.2018 - 12.2021
Stockroom Supervisor / Production Supervisor
Cintas
01.2014 - 05.2018
Regional Lead Trainer
Food Lion
09.2008 - 09.2014
Bachelor of Science - Business Management
University of Phoenix
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