Rachel Nowick
Waxhaw
Summary
Award-winning media strategist with 20+ years of experience managing $100MM+ portfolios for global brands (Coca-Cola, Indeed). Proven expertise in developing innovative, cross-channel campaigns that drive measurable growth and industry recognition. Adept at fostering strong client and agency partnerships. Inspirational leader with a track record of mentoring high-performing teams.
Overview
20
20
years of professional experience
Work History
North America Category Lead for Hydration, Sports Drinks & Teas
The Coca-Cola Company
03.2022 - Current
- Managing a $150MM+ portfolio across the US & Canada, leading a team of 15 direct reports
- Spearheaded innovation & transformation for premium brands, driving measurable business growth
- Delivered 2024 AdWeek Media Plan of the Year with a breakthrough execution for Gold Peak Tea
- Co-led the global transition of The Coca-Cola Company business into EssenceMediacom, integrating WPP’s OpenX solution for seamless execution
Senior Partner, Group Planning Director
EssenceMediacom
03.2021 - Current
- Senior Partner, Communications Planning Director (October 2018 – March 2021)
- Partner, Communications Planning Director (August 2014 – October 2018)
- Communications Planning Director (April 2011 – August 2014)
- Communications Planning Associate Director (April 2010 – April 2011)
- Communications Manager (August 2006 – April 2010)
- Communications Planner (July 2005 – August 2006)
US media strategy lead
Indeed.com
01.2017 - 03.2022
- Led US media strategy for B2C & B2B campaigns
- Managed a $200MM+ portfolio, overseeing a team of 8 direct reports
- Expanded Indeed’s strategy from a job seeker focus to B2B marketing, targeting hiring managers and decision-makers
- Scaled the account from $20MM to $200MM in under three years
- Delivered 2022 AdWeek Media Plan of the Year with a bespoke content program supporting Indeed’s Rising Voices campaign
Various Roles
07.2005 - 10.2018
- Developed and presented strategic media plans, consumer insights, and campaign recommendations to meet client objectives
- Led cross-functional collaboration with Digital Analytics, Business Science, Investment, Content & Research teams
- Managed competitive analysis, media planning, and campaign execution across TV, radio, OOH, print, digital, SEM/SEO, streaming audio, and social media
- Drove content integration and digital-first strategies for multiple brands
- Oversaw multimillion-dollar media budgets, negotiating added-value opportunities
- Built and maintained strong relationships with clients and media partners
Education
Bachelor of Science - Marketing
The College of New Jersey
05.2003
Accomplishments
- 2024 AdWeek Media Plan of the Year, Best Use of Out of Home, Coca-Cola Gold Peak Tea Lens, $500M+
- Internationalist's 16th Annual Awards for Innovative Digital Marketing Solutions, GOLD, Coca-Cola Gold Peak Tea Lens
- 2022 AdWeek Media Plan of the Year, Best Use of Streaming Media/OTT, Indeed ‘Rising Voices’, $1MM - $5MM
- Festival of Media Awards 2015, Bronze, Best Use of Native Advertising, Shell Energy
- Cannes Media Lions 2015, Bronze, Corporate Image & Communications, Shell Energy
- 2015 AdWeek Media Plan of the Year, Best Use of Alternative Media, Shell Media “Power of Sport” Campaign, $4MM+
- 2015 AdWeek Media Plan of the Year, Best Use of Native Advertising, Shell Media “Cities Energized” Campaign, $1MM - $2MM
- 7-Time Award-Winning Media Leader
- Led campaigns recognized with multiple AdWeek Media Plan of the Year and Cannes Lions Awards
- Scaled Indeed’s media budget from $20MM to $200MM in under three years
- Increased Indeed’s brand awareness by +35% over three years
Additional Agency Experience
Designer Shoe Warehouse, Shell Energy, GlaxoSmithKline, Tempur-Sealy, TTI Portfolio (Hoover, Dirt Devil & Oreck), Citizens Bank, Planet Fitness, Husqvarna, Direct Insurance, New Business Pitches, Developed and presented strategic media plans, consumer insights, and campaign recommendations to meet client objectives, Led cross-functional collaboration with Digital Analytics, Business Science, Investment, Content & Research teams, Managed competitive analysis, media planning, and campaign execution across TV, radio, OOH, print, digital, SEM/SEO, streaming audio, and social media, Drove content integration and digital-first strategies for multiple brands, Oversaw multimillion-dollar media budgets, negotiating added-value opportunities, Built and maintained strong relationships with clients and media partners
Account Experience
- The Coca-Cola Company, 03/01/22, Present, North America Category Lead for Hydration, Sports Drinks & Teas, $150MM+, 15, Spearheaded innovation & transformation for premium brands, driving measurable business growth, Delivered 2024 AdWeek Media Plan of the Year with a breakthrough execution for Gold Peak Tea, Co-led the global transition of The Coca-Cola Company business into EssenceMediacom, integrating WPP’s OpenX solution for seamless execution
- Indeed.com, 01/01/17, 03/01/22, Led US media strategy for B2C & B2B campaigns, $200MM+, 8, Expanded Indeed’s strategy from a job seeker focus to B2B marketing, targeting hiring managers and decision-makers, Scaled the account from $20MM to $200MM in under three years, Delivered 2022 AdWeek Media Plan of the Year with a bespoke content program supporting Indeed’s Rising Voices campaign
Industry Recognition
- 2024 AdWeek Media Plan of the Year: Best Use of Out of Home ($500M+ Campaign) – Coca-Cola Gold Peak Tea Lens
- Internationalist's 16th Annual Awards for Innovative Digital Marketing Solutions: GOLD – Coca-Cola Gold Peak Tea Lens
- 2022 AdWeek Media Plan of the Year: Best Use of Streaming Media/OTT ($1MM - $5MM) – Indeed ‘Rising Voices’
- Festival of Media Awards 2015: Bronze – Best Use of Native Advertising – Shell Energy
- Cannes Media Lions 2015: Bronze – Corporate Image & Communications – Shell Energy
- 2015 AdWeek Media Plan of the Year: Best Use of Alternative Media ($4MM+) – Shell Media “Power of Sport” Campaign
- 2015 AdWeek Media Plan of the Year: Best Use of Native Advertising ($1MM - $2MM) – Shell Media “Cities Energized” Campaign
Timeline
North America Category Lead for Hydration, Sports Drinks & Teas
The Coca-Cola Company
03.2022 - Current
Senior Partner, Group Planning Director
EssenceMediacom
03.2021 - Current
US media strategy lead
Indeed.com
01.2017 - 03.2022
Various Roles
07.2005 - 10.2018
Bachelor of Science - Marketing
The College of New Jersey
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