Paula Panchisin
Mooresville
Summary
Sales executive with 25 years of experience in consumer products, focusing on market development in seasonal, soft lines, and hardlines. Expertise in managing key accounts such as Lowe’s and Home Depot, with strong skills in category management, forecasting, and product development. Proven ability in P&L management and team development, achieving significant revenue growth through strategic negotiation and effective change management. Background as Vice President of Sales, with a strong record in leading high-performing teams to exceed business objectives and enhance sales operations efficiency.
Overview
39
39
years of professional experience
1
1
Certification
Work History
Vice President of Sales, Home Improvement Channel
Eurofase Lighting
Ontario
08.2021 - 09.2025
- Drove sales growth and business development for The Home Depot and Lowe’s across US and Canada.
- Reopened Lowe’s account for Eurofase, securing full bay of decorative lighting.
- Achieved year-over-year growth at Lowe’s by expanding successful products to all locations.
- Secured over 100 new private label online exclusives with The Home Depot, resulting in 40 new item rollouts.
- Utilized POS performance metrics to identify replacement product needs for exclusive program at 500 Lowe’s stores.
- Collaborated on strategic line plans with product development targeting Home Improvement Channel customers.
- Delivered comprehensive sales performance reports for senior management review.
- Conducted performance reviews to assess team productivity and establish development goals.
National Account Manager, Lowe's and Menards
Eurofase Lighting
Mooresville
06.2020 - 08.2021
- Drove sales growth and business development for Lowe’s and Menards accounts in US and Canada.
- Achieved 2021 sales goals within first 90 days of employment.
- Developed award-winning program within first 120 days of employment.
- Aligned with internal product teams to design home improvement products.
- Maintained P&L responsibility, focusing on accurate sales forecasting and strategic planning.
- Participated in all PLRs to ensure alignment with company objectives.
- Collaborated with product development team on necessary product enhancements.
- Sustained year-over-year growth across multiple lighting categories.
Vice President of Sales
Evolution Lighting LLC
Miami Lakes
05.2003 - 06.2021
- Executed annual sales plans aligned with corporate objectives to drive overall growth.
- Analyzed market trends and customer data to identify new business opportunities.
- Developed Lowe’s account, generating over $30 million in sales across multiple segments.
- Increased profitability by 150 basis points within last 1.5 years.
- Assumed ownership of Pro category in track lighting, achieving category captain status in two years.
- Grew subcategory share to over 65% through product and technology innovations.
- Secured approval for 16 out of 18 new SKUs during PLR process.
- Launched Grab N Go Lamp program, introducing 12 inline items.
Director of Sales
Good Earth Lighting
Wheeling
05.2001 - 05.2003
- Developed consumer products segment for energy-efficient lighting, generating over $60 million in sales.
- Achieved 55% sales increase at Lowe’s and 30% increase at Menard’s through new products and merchandising programs.
- Launched first-to-market Energy Star home décor lighting set across all West Coast stores.
- Collaborated with marketing team to enhance packaging design for undercabinet lighting, improving features and aesthetics.
- Entered fluorescent flushmount market within utility lighting sector successfully.
- Introduced 14 new SKUs to Lowe’s during initial year of operation.
- Secured undercabinet lighting placement at Costco, expanding market reach.
- Oversaw operations of seven independent rep agencies to strengthen distribution network.
Vice President of Sales
Wells Lamont Corporation
Niles
02.1999 - 04.2001
- Managed retail segment account responsible for 40% of global company revenue, exceeding $100 million in sales.
- Oversaw team of 11 direct sales personnel, including three Directors and 14 representative agencies.
- Handled budgeting, forecasting, and P&L for all retail accounts to ensure profitability.
- Directed management of key accounts such as Walmart and Sam’s Club.
- Opened new accounts with Sam’s Club, Costco, and Target to broaden market reach.
- Appointed category captain at Walmart, increasing brand visibility and market presence.
- Developed tailored garden glove programs for retailers, driving unique product differentiation.
- Analyzed market trends to identify new business opportunities and facilitate growth.
Vice President of National Accounts
Spartus/Mobilite Corporation
Schaumburg
01.1997 - 02.1999
- Personally responsible for Walmart and Kmart and two national account managers covering Ace Hardware, True Value Hardware, Sears, Home Depot and Lowe’s.
- P&L responsibility for all national accounts.
- Achieved 13% sales growth through new program development
- Prevented the loss of a national account customer
National Account Manager
Spartus Corporation
Arlington Heights
02.1996 - 01.1997
- Responsible for Ace Hardware, True Value Hardware and Sears
- Reversed a 5% sales decline to achieve 32% sales growth in 1997.
- Prevented the loss of more than $6 million in business due to complications associated with system upgrades.
Supervisor Customer Service
Spartus Corporation
Skokie
01.1987 - 01.1990
- Supervised daily operations of customer service team, ensuring optimal efficiency.
- Trained staff on company policies and customer service best practices.
- Managed scheduling and workload distribution to enhance team productivity.
- Resolved escalated customer issues using effective problem-solving techniques.
- Conducted performance evaluations to deliver constructive feedback and support employee growth.
- Collaborated with management to implement new service initiatives and protocols.
Education
Associates - Nursing Program
Oakton Community College
Skokie, IL01.1982
Skills
- Office applications expertise
Analytical software proficiency
Presentation design skills
Effective email correspondence
Project tracking tools - Microsoft Excel
- Microsoft Word
- Powerpoint
- Vendor Drill/Askuity
- Loweslink
Other
Recipient of High Achievement awards with Hanson Industries, Marmon Corp and Spartus Corp.
Languages
Greek
Limited
Certification
DISC Certification Training
Affiliations
Church Board Member
Timeline
Vice President of Sales, Home Improvement Channel
Eurofase Lighting
08.2021 - 09.2025
National Account Manager, Lowe's and Menards
Eurofase Lighting
06.2020 - 08.2021
Vice President of Sales
Evolution Lighting LLC
05.2003 - 06.2021
Director of Sales
Good Earth Lighting
05.2001 - 05.2003
Vice President of Sales
Wells Lamont Corporation
02.1999 - 04.2001
Vice President of National Accounts
Spartus/Mobilite Corporation
01.1997 - 02.1999
National Account Manager
Spartus Corporation
02.1996 - 01.1997
Supervisor Customer Service
Spartus Corporation
01.1987 - 01.1990
Associates - Nursing Program
Oakton Community College