Summary
Overview
Work History
Education
Skills
Additional Experience
Affiliations
Websites
Timeline
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Paul J. Baker

Paul J. Baker

Wilmington

Summary

A top-performing sales leader with extensive experience in B2B sales; and managing regional client accounts. Expert in delivering tailored product and service portfolios that align with client needs and objectives. Proven track record in driving continuous sales growth, identifying key growth opportunities, and negotiating contracts to convert leads, and retain clients. Recognized for effective leadership in training and developing high-performing sales teams, enhancing engagement, and building a strong internal talent pipeline. Skilled in consultative selling and persuasive presentations.

Overview

25
25
years of professional experience

Work History

Managing Partner-

Port City Tap Techs
Wilmington
02.2024 - Current
  • Developed strategic vision and long-term goals for organizational growth.
  • Oversaw financial performance, ensuring alignment with strategic objectives.
  • Directed market analysis to identify opportunities for expansion and innovation.
  • Developed and implemented strategic business plans to increase company profitability.
  • Negotiated contracts with vendors to secure competitive pricing for goods or services.
  • Analyzed market trends and customer data to inform decision-making processes.
  • Developed strategies for improving customer service standards throughout the company.
  • Represented the organization at conferences, events, and networking activities as needed.
  • Reviewed current systems and processes regularly for potential improvements or upgrades.
  • Managed operational workflows to ensure high-quality service delivery.
  • Oversaw project timelines and resource allocation for multiple initiatives.

Business Development Advisor-

Catapult Employers Association
Raleigh
01.2023 - 02.2024
  • Lead business development efforts, driving sales growth through consultative selling and value proposition. Identify opportunities within the territory, build strategic partnerships, and maintain strong client relationships. Engage in networking and sales activities, including sponsored events, and external networking.
  • Developed and maintained a comprehensive understanding of the product and service portfolio, including fee structures, to educate clients for effective account management.
  • Conducted consultative sales calls and product demonstrations, achieving high lead conversion rates and territory expansion.
  • Leveraged Salesforce and LinkedIn Navigator to document all activities and opportunities, to manage the pipeline.

Acquisitions Sales Manager-

Atlantis Properties, LLC
Raleigh
01.2021 - 01.2023
  • Managed a team of 11 in sales operations for a national real estate solutions company. Focused on recruiting, training, and performance management to maximize gross profit and achieve key performance indicators (KPIs).
  • Achieved $1M+ in revenue, increasing sales by 57%.
  • Developed new purchase programs based on market needs, including a property improvement program (PIP).
  • Established and monitored targets and forecasted revenue based on statistics, seasonality, and key metrics.

Business Development Manager-

Micro Matic: Beverage Dispensing
Brooksville
01.2016 - 01.2020
  • Managed full-cycle business development, including prospecting, closing, and relationship management with industry stakeholders such as construction designers, channel distributors, and beer wholesalers.
  • Consistently exceeded sales goals, achieving a 5% year-over-year increase in revenue f New England and New York State territories. 3.5M region.
  • Coordinated complex third-party production installations and managed large-scale projects, including notable venues like Gillette Stadium and Sam Adams Brewery.

Education

BBA - Supervisory Management, Magna Cum Laude

Western Connecticut State University
Danbury, CT

Associate of Science - Business Administration

Naugatuck Community College
Waterbury, CT

Skills

  • Consultative sales expertise
  • Business development
  • Sales strategy
  • Customer relationship management
  • Networking skills
  • Problem solving
  • Analytical thinking
  • Relationship building
  • Account management
  • Sales strategy development
  • Competitive analysis
  • Data analysis
  • Creative and critical thinking
  • Product and service management
  • Revenue growth strategies
  • Business development initiatives
  • Team leadership
  • Budgeting and forecasting
  • Strategic planning
  • Organizational development
  • SaaS sales and marketing

Additional Experience

  • Regional Sales Manager, Kingsdown, Inc., Mebane, NC
  • Account Executive, Family Care Plus, Stratford, CT

Affiliations

  • Spearheaded the launch and strategic growth of a start-up by developing and executing a long-term vision that aligned financial performance, operational workflows, and market expansion.
  • drove profitability through data-informed business planning, secured competitive vendor contracts, improved customer service standards, and optimized project execution—positioning the company for sustainable success and scalable growth.
  • Developed and executed a strategic vision that aligned long-term organizational growth with operational excellence, resulting in sustained performance improvements.
  • Oversaw company financials, ensuring resource optimization and strategic alignment with profitability goals.
  • Directed comprehensive market analyses, uncovering high-growth opportunities and spearheading innovation across product and service lines.
  • Implemented strategic business plans that drove measurable increases in revenue and overall company profitability.
  • Negotiated high-value contracts with vendors, reducing procurement costs and enhancing supplier relationships.
  • Leveraged customer data and market trends to drive informed decision-making, improving go-to-market strategies and competitive positioning.
  • Led initiatives to elevate customer service standards company-wide, resulting in improved client satisfaction and retention rates.
  • Represented the organization at key industry events and conferences, building brand visibility and forming strategic partnerships.
  • Managed project timelines, budgets, and resource allocation for multiple simultaneous initiatives, ensuring on-time and on-budget delivery.

Timeline

Managing Partner-

Port City Tap Techs
02.2024 - Current

Business Development Advisor-

Catapult Employers Association
01.2023 - 02.2024

Acquisitions Sales Manager-

Atlantis Properties, LLC
01.2021 - 01.2023

Business Development Manager-

Micro Matic: Beverage Dispensing
01.2016 - 01.2020

BBA - Supervisory Management, Magna Cum Laude

Western Connecticut State University

Associate of Science - Business Administration

Naugatuck Community College
Paul J. Baker