Paige Luyster
Wake Forest
Summary
- Detail-oriented, passionate and driven.
- Skilled at working on multiple projects at once while consistently meeting deadlines.
- Able to handle a fast-paced environment working quickly and concisely.
- Talented at devising creative strategies that produce layouts and graphics that are consistent with brand standards.
- Excellent verbal and written communication skills that aid in project approval and completion.
- Resourceful and hardworking with know-how to produce top-notch content.
- I am versatile with a talent for beautiful, engaging graphics utilizing font, color and style.
- I am a quick learner and can adapt to any software or platform easily.
- Proficient in print, digital, and packaging design utilizing the Adobe Creative Suite with the know how to efficiently and effectively design and implement each design to brand standard in the proper format.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Graphic Designer
Charles And Colvard
07.2023 - Current
- Design for ongoing marketing channels including email, website, digital advertising, promotions, display/affiliate marketing banners and seasonal content releases.
- Working with design team to adhere to brand and campaign standards.
- Delivering quality content on time, within scope of deadlines and projects briefs.
- Maintaining organized and current filing structure and project management boards.
- Working collaboratively with creative team, inclusive of copywriters, photographers, and social strategists to develop impactful content that is on brand and drives awareness and revenue.
- Work collaboratively with marketing colleagues, sales, IT, and other key stakeholders to capture design requirements and translate them into impactful design solutions that drive business results.
Marketing Graphic Designer
Scientific Calibration
02.2023 - 06.2023
- The Marketing Graphic Designer works closely with the Marketing Director to elevate the Sci-Cal brand as well as build out a new brand called Sci-Ice.
- My accomplishments during my time at Scientific Calibration include building a website for Sci-Ice set to launch in June and designing advertisements for the LED takeover at a Hurricanes game at PNC Arena.
- Alongside my manager, I implemented marketing and advertising campaigns via advertising, email, newsletters, packaging, and printed material.
- I prepared marketing and advertising strategies creatively through written and visual plans and objectives; and created promotional presentations.
- Kept promotional materials ready by coordinating requirements and creating print and digital graphics like flyers, email blasts, newsletters, invites, and brochures to implement advertising campaigns.
- Supported sales staff by providing sales data, market trends, and new visual promotional material.
- Researched competitive products by identifying and evaluating product characteristics, pricing and advertising.
- Accomplished organizational goals by accepting ownership of frequent requests.
- Explored opportunities to add value to job accomplishments.
- I pitched a brand refresh, an isometric infographic utilizing UI/UX for the website as well as a mural that used augmented reality to draw viewers in and get the brand name out into the community.
Graphic Designer
Yieldmo
09.2022 - 01.2023
- The Graphic Designer works closely with the Marketing and Sales teams in order to make mobile advertising at Yieldmo effective and desirable and most importantly, innovative.
- Responsible for designing mobile campaign ads for clients and mock ads for prospective clients for a variety of brands like Zarbee's, Walgreens, Davine's, Johnnie Walker etc.
- Managing and limiting back-and-forth on creative iterations with clients through effective verbal and written communication.
- Created exceptional eye-catching mobile ads and marketing collateral that expressed the value of Yieldmo's products to its partners and prospective clients (including website graphics, sales materials, packaging, videos/motion graphics, social media posts, brand swag, deck slide design, mobile ads and UX design).
- Expected to work in a fast-paced, quickly growing ad tech company with a desire to learn about the company's products and help build marketing collateral based on their benefits.
Contracted Junior Graphic Designer
Peter Millar
01.2022 - 08.2022
- The Junior Print Graphic Designer oversees the production of assets helpful to the print team like digital clothing swatches, marketing deliverables, and printed and digital look-books for the sales and marketing teams.
- Worked under a Senior Graphic Designer, Associate Art Director and Senior Art Director in order to gain feedback and approval on projects.
- Expected to work quickly, while displaying great attention to detail, organizational skills and an eye for layout, and typography.
- Daily tasks include creating and delivering on-brand graphics for print purposes such as ads, laydowns, business cards and marketing deliverables.
Graphic Designer
Black & White Coffee Roasters
01.2019 - 12.2021
- Created innovative and unique brand strategies.
- Created and provided marketing material to meet business needs.
- Produced marketing graphics that were attractive and high-quality using Adobe Creative Suite.
- Leveraged a proficiency in Adobe InDesign, Photoshop and Illustrator to design email graphics, booklets, posters and other promotional materials.
- Developed, designed, laid out and produced variety of technical illustrations for educational booklets.
- Designed new, on-brand visual elements focusing on concept and messaging.
- Selected colors and themes while adding functionality to create new designs.
Contracted Graphic Designer
Accordus
01.2021 - 07.2021
- Collaborated with sales teams to strengthen client relationships and generate new revenue opportunities.
- I worked on a team of designers and art directors to accomplish design tasks for a variety of clients.
- Graphics ranged from headers, email graphics, packaging, social media graphics, newsletters, brochures, logos and illustrations.
- Submitted design ideas to plan projects with customers and managers.
- Created corporate brands by designing cohesive looks between logos and letterheads.
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
Contracted Illustrator
Southeastern Baptist Seminary
06.2020 - 07.2020
- My designs were published in Southeastern Baptist Seminary's yearly magazine.
- This design work is not shown in my portfolio due to Southeastern owning the rights.
- Determined styles, size and arrangement of illustrations and graphics.
- Submitted rough drafts to client and Art Director to gain approval.
- Produced over 5 original portraits of faculty with help of Adobe Illustrator and Photoshop in 2021.
Education
Bachelor of Arts - Communication
NC State University
Raleigh, NC12.2021
Skills
- Graphic Design Proficiency
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Motion Graphics (After Affects & Media Encoder)
- UI/US Design - utilizing Ceros, SplashThat
- Marketing Advertisement Design
- Social Media Management
- Design strategy
- Originality
Certification
CrossFit Level 1 Trainer
Timeline
Graphic Designer
Charles And Colvard
07.2023 - Current
Marketing Graphic Designer
Scientific Calibration
02.2023 - 06.2023
Graphic Designer
Yieldmo
09.2022 - 01.2023
Contracted Junior Graphic Designer
Peter Millar
01.2022 - 08.2022
Contracted Graphic Designer
Accordus
01.2021 - 07.2021
Contracted Illustrator
Southeastern Baptist Seminary
06.2020 - 07.2020
Graphic Designer
Black & White Coffee Roasters
01.2019 - 12.2021
Bachelor of Arts - Communication
NC State University
CrossFit Level 1 Trainer
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