Olivia Kilburn

• Championed the prioritization of DSO (dental support organizations) communication internally, recognizing their critical role as they represent a third of the business. Streamlined communication processes to better address their needs, focusing on product launches, content updates, and growth programs to support their efforts in patient growth through Invisalign Clear Aligners and iTero Scanner Technology.
• Led the launch of the Align DSO Forum, a first-of-its-kind event for Align, managing speaker content, legal review, and event communications to drive customer engagement, and strengthen relationships. The event saw 62 attendees and received an NPS score of 80%, with the success being widely recognized across the business for its impact on customer relationships and brand positioning.
• Spearheaded the development and implementation of Align 360, an educational growth program for DSO customers, successfully enrolling over 13,000 customers. This included training the sales team and creating tailored content to drive the value of the education, ultimately enhancing the DSO customer experience.
• Managed marketing efforts for 8 mid-market accounts, providing guidance and support to effectively market Invisalign Clear Aligners. Provided strategies and resources to help these accounts drive customer engagement and grow their patient base through targeted marketing initiatives.
• Supported the marketing team by creating tailored content to ensure customer needs were met, aligning with strategic goals, and driving engagement for DSO-specific initiatives.

• Responsible for leading marketing efforts across all plastics and sustainability conferences, with an annual revenue of £1 million.
• Focused on adapting post-COVID event marketing plans to the new ‘normal,' and to align revenue goals with the broader company vision and customer strategy.
• Oversee digital event presence across the website, paid media, email, print, and third-party promotions to deliver maximum ROI.
• Drive lead demand generation across channels with data-led results to ensure campaigns are fully optimized.
• Partner with the production team to engage with high-profile companies such as L'Oréal, Alliance to End Plastic Waste, and Borealis for event sponsorship.

• Framed and executed the digital transformation omni-channel communication plan for the new website launch, which resulted in 100% customer retention.
• Ensured continuous development of the digital marketing transformation for the UK by working with the global digital marketing team to streamline all marketing activities, such as email, paid media, social media, campaign management, SEO, website updates, and contact harmonization.
• Partnered with the brand management team to deliver highly effective 20+ digital campaigns for a diverse portfolio consisting of CAD/CAM, digital orthodontics, implants, restoration, and endodontics per year.
• Introduced and onboarded an employee advocacy program via Sprinklr to simplify and govern all social media activity for the sales force. A first for Dentsply Sirona. Resulting in direct sales worth over £200,000.
• Awarded the prestigious Leadership Award at the annual sales conference for outstanding performance in my first year.

Selected for the skeleton crew during the COVID-19 crisis to help manage webinar education.

• Over three months, our team of three delivered twenty-seven webinars, which resulted in over 5,000 organic registrations.
• Company-wide recognition for efforts during the crisis.
• Implemented the digital marketing transformation for the UK by working with the global digital marketing team.
• Led the strategic planning and execution of new product launches, led demand generation, and evergreen campaigns for the brand management team of seven.
• I trained the UK salesforce team of over 100 on social selling, which has changed the overall day-to-day priorities for a salesperson and has resulted in direct sales.
• In my first year, I increased our Instagram followers by over 1,500 by experimenting with different social tactics, such as influencer relationships, paid media, and employee advocacy.

• Responsible for driving the social media strategy for elearning.com, which resulted in increased engagement and positive brand awareness, with organic revenue of over $70,000.
• Organized and supported agencies for paid media campaigns, resulting in revenue of $200k.
• Supported the employee advocacy initiative through Gaggle Amp by training and onboarding 100+ colleagues.

• Managed and supported the finance certifications on efficientlearning.com worth $42 million in revenue, overseeing product launches, and collaborating with cross-functional teams (design, web production, email, content, SEO).
• Led a complete branding overhaul for new test prep products, aimed at inspiring students and professionals, while managing relationships with SMEs, and authors.
• Supported senior leaders in a confidential acquisition, conducted market research, and partnered with the consulting firm Tyton.