Summary
Overview
Work History
Education
Skills
Languages
TRANSFORMATIVE STRATEGIST AND PROJECT LEADER
Timeline
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Nina Yu

Raleigh

Summary

Dynamic professional with a proven track record at Duke University, skilled in CRM-Salesforce and data analysis. Achieved a remarkable 142% revenue growth through strategic financial management and operational efficiency improvements. Adept at fostering partnerships and enhancing brand visibility, while demonstrating strong leadership and communication abilities.

Overview

27
27
years of professional experience

Work History

Market Development Specialist, Executive Education Department

Duke University, Fuqua School of Business
Durham
10.2022 - Current
  • Developed Duke executive education program strategy in the APEC Region and built two strategic partnerships to enhance regional visibility and brand engagement
  • Led the marketing campaign of the Inaugural Healthcare Innovation Learning Events, engaging 1,700+ readers and recruiting 400+ live attendees via social media within seven days of launch
  • Directed partnership program development with Duke Kunshan University, including curriculum design, budget, and execution plan for the Medical Device Strategy for Sustainable Growth program
  • Created curriculum for a seven-module Leading and Managing Strategic Priorities program, ranked as the top proposal by the target technology client
  • Directed curriculum and delivery refinement for the Leading Global Business Strategy Program

Client Relations Coordinator, Executive Education Department

Duke University, Fuqua School of Business
Durham
10.2018 - Current
  • Budget, Financial Analysis, and Data Management
  • Managed the budget for over 40 Duke executive education programs, providing financial guidance to drive operations and growth
  • Forecasted quarterly business results to address business priorities and reported annual P&L statement
  • Refined the cost-pricing model to drive revenue growth, achieving a 142% increase in revenue
  • Executed metrics to measure operational efficiency, identified opportunities, and recommended solutions that improved profitability by 192%
  • Predicted outcomes of business options, resulting in a ROI on marketing investment above 7% and an optimum production size, enhancing profitability and service excellence
  • Analyzed Salesforce reports, including leads, opportunities, accounts, and transaction records to inform sales and marketing strategies
  • Managed data integration across Salesforce, Cvent, and SAP; trained and mentored unit staff in leveraging these systems for data-informed marketing and sales decisions
  • Led CRM-Salesforce optimization project to align with operational priorities that enhanced productivity by 130%

Project Leader / Senior Business Development Manager, Executive Education Department

China Europe International Business School
Shanghai
10.2003 - 07.2006
  • Led a ten-module Hospital Management Diploma program that reduced marketing and sales cycle time by 41% and increased enrollment by 60%
  • Designed and executed the marketing strategy for the most influential China Healthcare Summit (150+ participants) and secured $450 K+ in sponsorship annually.
  • Developed market and accounts strategies to drive business development, resulting in the successful launch of 20+ executive education open-enrollment programs and two multi-module customized programs($500 K+) for global healthcare and technology firms

Project Leader / Executive Assistant to the President

BSH Bosch and Siemens Home Appliances Group
Wuxi
05.1998 - 09.2003
  • Led nine regional executives of three business units to assess the performance of business excellence initiatives, resulting in increased strategic supplier partnerships and employee engagement
  • Directed a six-member cross-functional management team to optimize processes, resulting in 80+ mini-projects focused on sustainable operations, leadership communication, and peer-to-peer learning practices
  • Facilitated multilingual communication and stakeholder engagement as a Chinese and English interpreter for C-suite executives, board members, and government officials at the Provincial and Municipal levels.

Education

Duke Leadership and Management Certificate, Executive Education

Duke University's Fuqua School of Business
Durham, NC
01.2025

Master of Business Administration - STEM MBA

North Carolina State University, Jenkins Graduate School of Management
Raleigh, NC
01.2024

Bachelor of Science - Business, Project Management

Capella University
Minneapolis, MN
01.2021

Diploma - General Management, Executive Education

China Europe International Business School
Shanghai, China
01.2001

Skills

  • Microsoft Office Suite
  • CRM-Salesforce
  • Cvent
  • SAP
  • Data Reporting & Analysis

Languages

Fluent in English and Chinese

TRANSFORMATIVE STRATEGIST AND PROJECT LEADER

  • Strategic Planning & Execution
  • Operations Excellence
  • Financial Modeling, Analysis & Insights
  • Business Development
  • Executive Communication & Presentation
  • Cross-Functional Leadership
  • Project Management

Timeline

Market Development Specialist, Executive Education Department

Duke University, Fuqua School of Business
10.2022 - Current

Client Relations Coordinator, Executive Education Department

Duke University, Fuqua School of Business
10.2018 - Current

Project Leader / Senior Business Development Manager, Executive Education Department

China Europe International Business School
10.2003 - 07.2006

Project Leader / Executive Assistant to the President

BSH Bosch and Siemens Home Appliances Group
05.1998 - 09.2003

Duke Leadership and Management Certificate, Executive Education

Duke University's Fuqua School of Business

Master of Business Administration - STEM MBA

North Carolina State University, Jenkins Graduate School of Management

Bachelor of Science - Business, Project Management

Capella University

Diploma - General Management, Executive Education

China Europe International Business School

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