Nicole Tirado
Wilmington
Summary
Results-driven Marketing Operations Specialist with a proven track record at Rent. / Redfin, excelling in email marketing and lead generation. Achieved a 177% boost in leads through strategic optimization and A/B testing. Adept at data analysis and fostering collaboration, delivering impactful marketing solutions that drive growth.
Overview
6
6
years of professional experience
Work History
Marketing Operations Specialist
Rent. / Redfin
06.2023 - 02.2025
- B2B Email Marketing: Spearheaded email campaigns, including landing page/form development, driving a 78% YoY increase in deployments, 128% in opens, and 62% in clicks
- Conducted A/B testing and implemented optimization strategies for content and campaign performance
- Lead Generation: Streamlined forms, boosting leads by 177%
- Overall lead generation increased by 52%
- Paid Media Optimization: Managed paid social (LinkedIn), search, and third-party ads
- LinkedIn click-throughs increased 458% with only a 60% spend increase
- Website Enhancement: Supported website redesign and implemented traffic acceleration strategies, increasing traffic by 125% YoY
- Reporting & Analysis: Developed and maintained a comprehensive reporting structure, providing data-driven recommendations for campaign optimization
Digital Marketing Coordinator
Lennar Homes
Miami
12.2021 - 06.2023
- Design and implement direct email marketing
- Create and manage email databases for lead generation/conversion
- Execute paid and organic social media strategies (Instagram, Facebook, Pinterest, Youtube)
- Track campaign progress and generate reports
- Manage company website and keep online assets up to date
- Work with vendors on new assets to improve website traffic and lead generation
- Oversee vendor preparation of assets for product launches (videos, copywriting, Google My Business, flyers)
- Work with Director of Marketing to plan and oversee lead generation (Google Ads, Device ID targeting, SEO/SEM)
Marketing Administrator
Lennar Homes
Miami
05.2019 - 11.2020
- Directed and facilitated in creation and revisions of sales brochures
- Manage all Marketing assets for internal and external distribution to customers
- Enforced CRM had up to date assets
- Assist in website content review
- Create presentations for sales teams
Education
Bachelor of Science -
Florida International University
Miami, FL12.2018
Skills
- Email marketing
- A/B testing
- Lead generation
- Paid media management
- Website optimization
- Data analysis
Timeline
Marketing Operations Specialist
Rent. / Redfin
06.2023 - 02.2025
Digital Marketing Coordinator
Lennar Homes
12.2021 - 06.2023
Marketing Administrator
Lennar Homes
05.2019 - 11.2020
Bachelor of Science -
Florida International University
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