Nicole Dagostino
Sales Development Leader
Durham,NC
Summary
I'm passionate about creating and keeping positive, inclusive work cultures that drive career growth while providing customers/prospects with an enjoyable experience rooted from company values. I am excited to further the career paths of my Sales/Business Development Reps into AEs and other saas opportunities. I work to accomplish this through my core values as a sales & retention leader which I have come to know as: Compassion, Confidence, Transparency, Resourcefulness, Responsiveness
Overview
15
15
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Senior SDR Manager
Niche
Pittsburgh, PA
08.2023 - Current
- Manage 2 teams of 9 SDRs total, 1 Sales Researcher, 1 Associate Manager
- Achieved hitting President's Club 2024 as a manager and had 100% of the K12 SDR team achieve President's Club in 2024
- Introduced pipeline metrics to the teams with benchmarks and KPIs
- Incorporated recording calls, team call trainings, and call scorecards
- Decreased Dial per Demo on K12 from 20 to 15 average
- Worked cross functionally with sales enablement on full career pathways from SDR within the organization with clear guidelines/expectations
- Worked cross functionally with marketing on key campaigns to increase booking rate
- Implemented Gong Engage successfully to the SDR team with no dip in performance (switched from Groove)
- Increased show rate on Higher Ed team in the last 3 months from 75% to 80% and 71% to 75% for the K-12 team.
Business Development Manager
ServiceTrade
06.2022 - 07.2023
- Manage 2 teams of 12 xDRs - 6 MidMarket SDRs and 6 BDRs including weekly 1 on 1s, team call reviews, skill trainings, and gamification/culture drivers
- Career pathed 2 xDRs to successfully join the tier 1 sales team and AM team
- Created accurate metric driven forecasting pipeline sheets for team members which are reviewed weekly
- Helping to implement Qualified into our tech stack for inbound motion
- Created team specific Gong.io call review scorecards
- Successfully hit my Q1 goal to get 80% of my teams to 100% of goal and the other 20% at 80% (never done before)
- Gave a personalized email training and created email template Slack channel - both of which have increased the team's open and response rates in outbound prospecting
- Most recently, hit 153% attainment in February and 130% attainment in March
- I'm passionate about creating and keeping positive, inclusive work cultures that drive career growth while providing customers/prospects with an enjoyable experience rooted from company values.
- I am excited to further the career paths of my Sales/Business Development Reps into AEs and other saas opportunities.
- I work to accomplish this through my core values as a sales & retention leader which I have come to know as: Compassion, Confidence, Transparency, Resourcefulness, Responsiveness
Senior SDR & Training Team Manager
Adwerx
01.2019 - 06.2022
- Promotion each year: Team Lead (Nov '19) to Manager (Dec '20) to now Senior Manager (Dec '21)
- Oversaw & trained up to 55 SDRs across two external and one internal team calling into multiple verticals
- Created annual strategies for each team to consolidate to 32 SDRs - one external, one internal
- Manage 8 internal SDRs and 4 trainers including 1:1s, growth cycles, team trainings, goal setting, and commissions
- Build and maintain Salesforce & Outreach reports/dashboards to track KPIs.
- Facilitate content creation in webinars and email post cadences to generate leads, self-service, and retail revenue
- Increased show rate internally from 44% to 51% by testing and standardizing a confirmation process
- Decreased dial per demo from 61 to 37 by launching an internal SDR team, script edits, and call trainings
- Successfully scaled at a 1,275% increase, 4 SDRs to 55 SDRs across 3 teams in 2020-2021
- Own contracts for external SDR company, Outreach.io, Chilipiper
Lead Office Training Coordinator (SDR)
Adwerx
Durham, NC
01.2019 - 12.2019
- Achieved 100%+ of team goal each month while overseeing 3 internal employees & 3 external
- Implemented standard call dispositions across the Revenue Team, still in use
Office Training Coordinator (SDR)
Adwerx
Durham, NC
01.2018 - 12.2018
- Achieved 100%+ of goal each month
- Created a quarterly scheduling cadence increasing retention and revenue
- Lead onsite and launch training inception
Inside Sales Representative
Adwerx
Durham, NC
03.2017 - 12.2017
- Achieved 100% of goal 11 out of 12 months (prospecting & selling)
- Ran select L10 meetings, training, and forecasting huddles
- Shot and edited training and informational videos for use on the company's website
- Created monthly commission reports for sales representatives and brokers
- Created and sent emails to customers using Constant Contact and ran Facebook & Twitter
Bartending Captain
Lugano Ristorante
Cary, NC
03.2014 - 03.2017
Marketing & Media Manager
Nature's Formulary
01.2010 - 12.2014
Education
Bachelor of Science - TV & Film
St. John's University
Queens, NY 08.2006 - 05.2010
Skills
Gongio
Gong Engage
Salesforce
Groove
Challenger Sales
Cold Calling Scripts
Call Scorecards & Review
SDR Cadences/Flows
Email Outreach
Career Pathing for Entry Level Reps
Gamification
Certification
Coaching to Challenger
Timeline
Coaching to Challenger
12-2024
Senior SDR Manager
Niche
08.2023 - Current
Foundations of Leadership Certified, Brian Waters
05-2023
Business Development Manager
ServiceTrade
06.2022 - 07.2023
NextGen Leadership Certified, Brian Alvo
07-2020
Senior SDR & Training Team Manager
Adwerx
01.2019 - 06.2022
Lead Office Training Coordinator (SDR)
Adwerx
01.2019 - 12.2019
Office Training Coordinator (SDR)
Adwerx
01.2018 - 12.2018
Inside Sales Representative
Adwerx
03.2017 - 12.2017
Bartending Captain
Lugano Ristorante
03.2014 - 03.2017
Marketing & Media Manager
Nature's Formulary
01.2010 - 12.2014
Bachelor of Science - TV & Film
St. John's University
08.2006 - 05.2010
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