Nick Sorrells
Wilmington
Summary
Professional sales and marketing expert with proven track record in driving business growth and elevating brand presence. Adept at crafting and executing strategic marketing campaigns, skilled in market analysis, digital marketing, and client relationship management. Known for strong team collaboration, adaptability, and consistently delivering impactful results. Highly reliable and flexible in meeting evolving business demands.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sales and Marketing Specialist
Shuckin’ Shack Oyster Bar
02.2024 - 05.2025
- Designed and launched a new catering program from the ground up, including menu development, pricing, packaging strategy, and operational workflows
- Spearheaded all sales and outreach efforts for catering, targeting apartment communities, corporate events, and private functions to generate new revenue streams
- Significantly expanded the existing to-go program through strategic marketing, improved customer targeting, and platform optimization (e.g., EZ Cater)
- Developed branded marketing materials and email campaigns that increased repeat business and strengthened customer relationships
- Analyzed order data and market trends to refine offerings, maintain cost efficiency, and increase profit margins across both programs
- Personally managed high-profile catering orders, ensuring on-time delivery, accurate setup, and exceptional customer service
General Manager
Out of the Weeds Commissary Kitchen
02.2024 - 05.2025
- Took over operational leadership immediately following kitchen construction, launching the business from concept to full capacity with no existing customer base
- Grew revenue from $0 to over $10,000/month by developing a scalable business model and securing long-term contracts with food vendors, caterers, and small food businesses
- Created and implemented all operational systems including scheduling, member onboarding, equipment use protocols, billing, and customer service workflows
- Managed day-to-day operations of the facility, ensuring a clean, compliant, and collaborative environment for all kitchen members
- Led all sales and marketing efforts, including direct outreach, community engagement, and branded content to drive awareness and recruit kitchen tenants
- Developed and enforced policies and procedures that supported health code compliance, equipment maintenance, and member accountability
Bar Manager
Ceviche’s
07.2023 - 02.2024
- Accomplished mixologist, with strong leadership abilities and customer service skills.
- Excellent multitasking abilities and problem solving skills.
- Developed and delivered a comprehensive bar program including training and content for new hires.
- Knowledge of food, beverage, and hospitality industries.
- Comfortable with hospitality and sales technology platforms.
Sales Development Representative
Phreesia
11.2021 - 09.2022
- Responsible for outbound demand generation activities including phone and email outreach to prospective clients.
- Conducting quality research and discovery in preparation for sales demonstrations.
- Working closely with Sales and Client Services team members to ensure that prospects understand Phreesia’s value proposition.
- Meticulously tracking and reporting key data points in Salesforce
- Driving towards results and meeting monthly quota expectations
Owner
Flying Cloud Mobile Bars, Events, & Consulting
01.2017 - 12.2021
- Launched Wilmington’s first mobile bar service, responsible for all aspects of delivering exceptional service under pressure for over 100 weddings and corporate events.
- Created, sold, and delivered over 50 private cocktail making experiences, training and entertaining groups ranging from corporate sales teams to bachelorettes.
- Developed unique bar programs for Wilmington restaurants as a consultant, including Ceviche’s and The Green House. Managed every aspect of the program from concept to launch.
Sales Representative
Empire Distributors
01.2018 - 12.2020
- Successfully managed a sales route of over 100 bars, restaurants, hotels, and retail outlets.
- Consistently exceeded sales goals and expectations, growing the route by 15% each year.
- Experienced with building brands and expanding distribution across a diverse portfolio through daily sales calls with buyers and special events designed to drive sales.
Bar Manager
Ceviche’s
03.2016 - 01.2018
- Fully responsible for every aspect of the high-volume craft cocktail bar, which included staff training, developing cost and inventory control systems, and designing specialty cocktail and wine menus.
Education
Bachelor of Arts - Philosophy
University of Cincinnati
Skills
- Sales presentations
- CRM management
- Marketing analytics
- Product promotion
- Teamwork and collaboration
- Time management
- Problem-solving abilities
- Multitasking
- Attention to detail
- Adaptability and flexibility
- Self motivation
- Interpersonal skills
Certification
- Life & Health Insurance License
- TESOL Certification
- Driver's License
Timeline
Sales and Marketing Specialist
Shuckin’ Shack Oyster Bar
02.2024 - 05.2025
General Manager
Out of the Weeds Commissary Kitchen
02.2024 - 05.2025
Bar Manager
Ceviche’s
07.2023 - 02.2024
Sales Development Representative
Phreesia
11.2021 - 09.2022
Sales Representative
Empire Distributors
01.2018 - 12.2020
Owner
Flying Cloud Mobile Bars, Events, & Consulting
01.2017 - 12.2021
Bar Manager
Ceviche’s
03.2016 - 01.2018
Bachelor of Arts - Philosophy
University of Cincinnati
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