Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Languages
Timeline
Generic

NAZERA CARLSON CARPENTER

Black Mountain

Summary

Dynamic marketing professional with a proven track record at leading global consumer goods brands; excelling in project management and cross-functional collaboration. Adept at developing impactful integrated marketing campaigns, driving results through strategic initiatives with meticulous attention to detail.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Manager

Ariat International, Inc.
Union City
11.2013 - 05.2024
  • Directed key projects for retail partners such as Boot Barn and Bass Pro Shops, focusing on enhancing in-store and online marketing efforts.
  • Coordinated national event logistics and booth design.
  • Developed and implemented integrated marketing plans for new products.
  • Spearheaded management of Ariat Equestrian's Instagram account, overseeing media plan execution.
  • Coordinated efforts between departments to enhance companywide revenue through new product initiatives.
  • Collaborated with key partners and cross-functional teams to enhance workflow efficiency.
  • Oversaw and monitored budgets, timelines, and calendars for product and retail marketing.

Marketing Program Manager

TRX
Black Mountain
09.2021 - 05.2022
  • Participated in the planning and execution of marketing initiatives, primarily for B2B and occasionally for B2C.
  • Contributed to marketing strategy aligning brand and business goals with historical performance insights.
  • Ensured TRX partners received all required assets and materials by working closely with sales, account management, marketing, and creative departments.
  • Aligned creative briefs with promotions and brand platform initiatives.

Retail & International Marketing Specialist

Hydro Flask
Bend
05.2017 - 09.2021
  • Enhanced brand visibility and uniformity by building strategic marketing plans for retail and international partners for a global outdoor industry brand.
  • Drove process improvements with key partners, and cross-functional teams, to develop better workflows.
  • Developed consistent retail and digital marketing assets by aligning team efforts with brand objectives.
  • Recommended plans to enhance global brand development across digital platforms, social media, retail, advertising, and events.

Education

Bachelor of Professional Studies - Business Management with a Specialization in Equine Studies, Minor in Economics

Cazenovia College
Cazenovia, NY
05-2011

Skills

  • Project management
  • Cross-functional collaboration
  • B2B marketing
  • Teamwork
  • Marketing campaign development
  • Content coordination
  • Organization
  • Self motivation
  • Attention to detail
  • Excellent communication
  • Event coordination

Certification

  • Certified Equine Sports Massage Therapist, Equissage, 2011
  • Avalanche Level 1 Certification, Central Oregon Community College, 2020
  • AHA Heart Saver CPR/AED/First Aid Certificate, Tier One CPR, 2023
  • CPR/Wilderness First Aid Certified, 2024-2026

Hobbies and Interests

  • Snowboarding/Splitboarding
  • Camping/Backpacking/Hiking
  • International Travel
  • Surfing
  • Horseback riding
  • Mountain biking
  • Trail running

Languages

Spanish
Elementary

Timeline

Marketing Program Manager

TRX
09.2021 - 05.2022

Retail & International Marketing Specialist

Hydro Flask
05.2017 - 09.2021

Marketing Manager

Ariat International, Inc.
11.2013 - 05.2024

Bachelor of Professional Studies - Business Management with a Specialization in Equine Studies, Minor in Economics

Cazenovia College

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