Misty Bell
Washington
Summary
Dynamic sales leader with a proven track record at Hilton Corporation, excelling in KPI analysis and solution selling. Achieved a 60% increase in admissions through strategic partnerships and market growth initiatives. Adept at CRM management and fostering strong client relationships, driving revenue and enhancing organizational success.
Overview
20
20
years of professional experience
Work History
Sales Manager
Hilton Corporation
07.2022 - 03.2026
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services across markets
- Attended industry events and conventions to explain sales opportunities.
- Handled customer relations issues, enabling quick resolution, and client satisfaction. Golden Key award 3 years in row
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Vice President of Field Development
Eating Recovery Centers & Pathlight Health
03.2024 - 07.2025
- Led national field development strategy across Eating Recovery Centers, Pathlight Behavioral Health and ACUTE Denver Health, overseeing a team of regional directors and outreach professionals covering markets nationwide.
- Drove patient volume growth through strategic partnerships, referral network expansion, and community engagement, contributing to 65% of annual admissions across levels of care.
- Collaborated cross-functionally with marketing, clinical, and executive leadership to ensure alignment of field efforts with organizational goals and brand standards.
- Developed and executed market-specific growth plans, leveraging CRM data, provider feedback, and competitive analysis to optimize field deployment and referral impact.
- Supported launch and expansion of new treatment programs and geographic locations, including provider education, referral development, and community integration.
- Established metrics-driven performance management for the field team, improving productivity, accountability, and overall contribution to revenue growth.
- Strengthened national presence of ERC and ACUTE among medical, behavioral health, and academic communities through strategic speaking engagements, conferences, and relationship-building initiatives.
- Partnered closely with clinical outreach liaisons to ensure appropriate patient placements, high-quality referral experiences, and continuity of care.
- Championed a culture of collaboration, professional development, and mission alignment across all outreach teams.
Senior Director of Field Development
Eating Recovery Centers & Pathlight Health
05.2017 - 03.2024
- Led regional field development strategy across various markets driving referral growth and increasing patient admissions through provider engagement and market development.
- Managed and coached a team of outreach professionals, ensuring alignment with national strategy while customizing tactics to meet regional market dynamics.
- Cultivated and maintained strong referral relationships with physicians, therapists, hospitals
- Analyzed market trends, referral data, and competitive landscape to identify opportunities for growth and refine outreach strategies.
- Led and executed national conference and events, including that of ongoing virtual ongoing continuing education strategy.
- Provided regular performance updates, pipeline metrics, and field insights to senior leadership, contributing to national planning and forecasting.
- Supported new program and site launches within the region through targeted outreach, referral education, and market entry plans.
Consultant
Various Behavioral Health Organizations
01.2016 - 03.2017
- Provided strategic guidance to eating disorder and behavioral health organizations in areas including field development, referral outreach, and market growth (Acadia Healthcare, Center for Discovery, Bright Heart Health).
- Advised executive teams on scaling outreach operations, optimizing referral strategies, and launching new programs or service lines.
- Conducted market assessments and competitive analyses to inform expansion and partnership strategies.
- Led training workshops for outreach and admissions teams focused on relationship management and data-driven outreach.
National Business Development
American Addiction Centers
02.2014 - 01.2016
- Played a key role in launching the organization’s first Binge Eating Disorder program, contributing to a 60% increase in admissions within the first year.
- Led outreach, admissions strategy, and operational growth initiatives across national markets to drive sustainable expansion.
- Trained and developed the sales team on brand positioning, clinical program differentiation, and emerging market trends.
- Designed and implemented an alumni outreach program, resulting in a 50% increase in patient re-admissions and long-term engagement.
- Planned and executed multi-channel advertising and promotional campaigns, including print, digital, email, and media placements, to enhance visibility and referral flow.
National Director of Outreach & Marketing
CRC Health Group
07.2009 - 02.2014
- Developed and executed national marketing and sales strategies aligned with forecasted targets, resulting in a 23% increase in overall program admissions and a 45% increase in referent-attached admissions.
- Directed all outreach and marketing efforts for CRC’s Eating Disorder Division, while collaborating across multiple CRC brands to drive cross-referrals and increase brand cohesion.
- Recruited, trained, and led a high-performing national sales team, focusing on clinical alignment, market intelligence, and relationship-based business development.
- Designed and launched national professional engagement initiatives—including weekend intensives, CE trainings, and conferences—to expand brand recognition and accelerate referral conversions.
- Served on CRC Health Group’s Growth and Expansion Team, contributing to the successful launch of two new eating disorder programs from concept through market entry.
Sales & Event Manager
Empire Properties
03.2006 - 04.2009
- Managed and facilitated all aspects of event operations, including contracting, billing, and execution for corporate functions, fundraisers, weddings, and other catered events.
- Played a key role in the successful launch of Pit Street and All Saints Chapel, overseeing the planning and execution of more than 100 weddings.
- Developed and implemented a comprehensive sales strategy across six affiliated hospitality and event businesses, driving revenue growth and client acquisition.
- Recruited, trained, and supervised a team of volunteers and event assistants to support seamless event execution and exceptional client service.
- Served as Community Chair for the Raleigh Event Association, strengthening industry relationships and generating new referral partnerships for Empire Properties.
Education
Bachelor of Science - Hospitality Administration And Business Management
East Carolina University
Greenville, NC05-2022
Skills
- KPI analysis
- CRM management
- Territory sales management
- Solution selling
- Key account development
Timeline
Vice President of Field Development
Eating Recovery Centers & Pathlight Health
03.2024 - 07.2025
Sales Manager
Hilton Corporation
07.2022 - 03.2026
Senior Director of Field Development
Eating Recovery Centers & Pathlight Health
05.2017 - 03.2024
Consultant
Various Behavioral Health Organizations
01.2016 - 03.2017
National Business Development
American Addiction Centers
02.2014 - 01.2016
National Director of Outreach & Marketing
CRC Health Group
07.2009 - 02.2014
Sales & Event Manager
Empire Properties
03.2006 - 04.2009
Bachelor of Science - Hospitality Administration And Business Management
East Carolina University
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